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Country Report

Retail Tissue in

Retail Tissue in China

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sustained volume growth in retail tissue is underpinned by solid demand

Steady economic growth and improved hygiene awareness supported solid consumer demand for retail tissue products in China in 2018. With higher purchasing power, Chinese consumers, especially those from rural areas, were more conscious of hygiene, which increased usage frequency and the volumes consumed.

The average unit price rises in response to higher costs and premiumisation

The rise in the average unit price of retail tissue products in 2018 was mainly attributed to the soaring cost of raw materials and the popularity of unbleached tissue products. As pulp is an essential component of tissue production and China is heavily dependent on imported pulp, when the pulp price started to rocket globally from late 2016, tissue manufacturers had to adjust their pricing strategies to offset the losses in margins; leading players such as Hengan Fujian Holding and Vinda International Holdings to issue price increase notifications to distributors in 2018.

The robust growth of internet retailing impacts the retail landscape

Internet retailing witnessed strong double-digit growth in retail tissue in China in 2018, becoming a significant strategic channel for big and small players alike. As online sales took more and more share of total sales over the year, the leading players responded by launching products that were only supplied to the online channel.

COMPETITIVE LANDSCAPE

Hengan Fujian Holding consolidates its lead in retail tissue

Hengan Fujian Holding maintained its lead in retail tissue in value terms in 2018, followed by Vinda International Holdings, Gold Hongye Paper Group and C&S Paper. Even though Hengan Fujian Holding already had a substantial distribution network and brand image, it kept capitalising on its operational model “Amoeba” and strengthening its connection with consumers through innovative campaigns and new products.

Pure online players leverage cooperation with Lee & Man’s industrial clusters park

Pressured by strict government policies on environmental protection, small manufacturers that failed to reach national standards were forced to shut down. However, several pure online players, notably Botare, owned by Fujian Duoduoyun, survived, thanks to the rise of social commerce giant Pinduoduo, and managed to achieve exponential growth with the help of Lee & Man Paper’s industrial clusters park in Jiangxi.

The launch of unbleached products to boost profits

As the concept of healthy living is becoming more important to consumers, unbleached products free from whiteners are widely becoming considered a healthier choice, and have been well-received by the market. Consequently, despite their debatable actual cost structure, more manufacturers are adding corresponding product lines to differentiate, and marketing the products as premium to raise their prices.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in China?
What are the major brands in China?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in China - Category analysis

HEADLINES

PROSPECTS

Sustained volume growth in retail tissue is underpinned by solid demand

The average unit price rises in response to higher costs and premiumisation

The robust growth of internet retailing impacts the retail landscape

COMPETITIVE LANDSCAPE

Hengan Fujian Holding consolidates its lead in retail tissue

Pure online players leverage cooperation with Lee & Man’s industrial clusters park

The launch of unbleached products to boost profits

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in China - Industry Overview

EXECUTIVE SUMMARY

Consumers’ rising hygiene awareness fuels strong value growth in 2018

Robust online sales of tissue and hygiene products in 2018

Hengan Fujian Holding continues to lead a stable competitive environment

Hypermarkets and supermarkets together still dominate, yet face mounting pressure

Stable growth momentum is expected in the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in China

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Executive Summary

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PROSPECTS

Sustained volume growth in retail tissue is underpinned by solid demand

The average unit price rises in response to higher costs and premiumisation

The robust growth of internet retailing impacts the retail landscape

COMPETITIVE LANDSCAPE

Hengan Fujian Holding consolidates its lead in retail tissue

Pure online players leverage cooperation with Lee & Man’s industrial clusters park

The launch of unbleached products to boost profits

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in China - Category analysis

HEADLINES

PROSPECTS

Sustained volume growth in retail tissue is underpinned by solid demand

The average unit price rises in response to higher costs and premiumisation

The robust growth of internet retailing impacts the retail landscape

COMPETITIVE LANDSCAPE

Hengan Fujian Holding consolidates its lead in retail tissue

Pure online players leverage cooperation with Lee & Man’s industrial clusters park

The launch of unbleached products to boost profits

CATEGORY DATA

Tissue and Hygiene in China - Industry Overview

EXECUTIVE SUMMARY

Consumers’ rising hygiene awareness fuels strong value growth in 2018

Robust online sales of tissue and hygiene products in 2018

Hengan Fujian Holding continues to lead a stable competitive environment

Hypermarkets and supermarkets together still dominate, yet face mounting pressure

Stable growth momentum is expected in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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