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Country Report

Retail Tissue in

Retail Tissue in China

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion and lockdown boost demand for retail tissue for domestic use, with sales taking off via e-commerce

Home seclusion, working from home and dining at home led to sustained strong domestic demand for toilet paper, boxed facial tissues and paper towels, all of which registered solid growth in 2020. The ban on public gatherings and the avoidance of public places also reduced consumption of AFH tissue and further stimulated growth of retail tissue.

Slowdown for pocket handkerchiefs due to competition from antibacterial wipes

The implementation of home seclusion and lockdown designed to prevent the spread of COVID-19 had a slightly positive effect on sales across most retail tissue categories in the early part of 2020. As consumers spent more time at home rather than in away-from-home environments such as workplaces, cafés, and restaurants, they required greater volumes of toilet paper for domestic use.

Hengan leads, while C&S Paper and Fujian Duoduoyun see strong growth

Hengan Fujian Holding Co Ltd remained the leading player in retail tissue in 2020. The company continued to invest strongly in distribution development at the end of the review period, including working to build its presence in e-commerce and promoting its Amoeba operational model, focused on micro-organisations and direct connections with consumers.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in China?
What are the major brands in China?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and lockdown boost demand for retail tissue for domestic use, with sales taking off via e-commerce

Slowdown for pocket handkerchiefs due to competition from antibacterial wipes

Hengan leads, while C&S Paper and Fujian Duoduoyun see strong growth

RECOVERY AND OPPORTUNITIES

Good recovery for retail tissue with enduring health awareness boosting products with antibacterial properties

Paper towels benefits from interesting new product developments, the growth of e-commerce and wider at-home usage

Despite anticipated slow return to normality, e-commerce on growth path for retail tissue

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2017-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in China

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Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion and lockdown boost demand for retail tissue for domestic use, with sales taking off via e-commerce

Slowdown for pocket handkerchiefs due to competition from antibacterial wipes

Hengan leads, while C&S Paper and Fujian Duoduoyun see strong growth

Samples

Overview

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Table of Contents

Retail Tissue in China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and lockdown boost demand for retail tissue for domestic use, with sales taking off via e-commerce

Slowdown for pocket handkerchiefs due to competition from antibacterial wipes

Hengan leads, while C&S Paper and Fujian Duoduoyun see strong growth

RECOVERY AND OPPORTUNITIES

Good recovery for retail tissue with enduring health awareness boosting products with antibacterial properties

Paper towels benefits from interesting new product developments, the growth of e-commerce and wider at-home usage

Despite anticipated slow return to normality, e-commerce on growth path for retail tissue

CATEGORY DATA

Tissue and Hygiene in China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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