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Country Report

Retail Tissue in

Retail Tissue in China

18 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Higher purchasing power supports the volume growth of retail tissue

The per capita consumption of retail tissue in China still lagged behind consumption in North American and Western European countries in 2017. This was largely due to low consumption in undeveloped rural markets.

The average unit price in retail tissue keeps climbing in 2017

The average unit price of retail tissue products rose in current terms in 2017. In China, most wood pulp raw materials are imported.

The rising popularity of unbleached tissue products

With increasing environmental- and health-consciousness, unbleached paper has gained popularity in China. Most unbleached paper is made from fibres including straw and bamboo, whilst there has also been unbleached paper made from wood pulp.

COMPETITIVE LANDSCAPE

Hengan Fujian Holding maintains its leading position in retail tissue

Hengan Fujian Holding led retail tissue in China in 2017. The company’s leadership of the category stems from its wide sales channels, including both offline and online retailing, and its comprehensive product portfolio.

C&S Paper enjoys strong value growth in retail tissue

C&S Paper saw strong value growth in 2017, which was the fastest amongst the top five players in retail tissue. The company continued to establish and improve its distribution channels, and its marketing networks covered most areas of China.

Essity sees a strong performance

Essity (formerly SCA (China) Investment) enjoyed one of the most impressive value growth rates amongst the top 10 leading manufacturers in 2017, with its brand Tempo. The brand extended its presence in cities in South China and Central China in 2017.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in China?
What are the major brands in China?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in China - Category analysis

HEADLINES

PROSPECTS

Higher purchasing power supports the volume growth of retail tissue

The average unit price in retail tissue keeps climbing in 2017

The rising popularity of unbleached tissue products

COMPETITIVE LANDSCAPE

Hengan Fujian Holding maintains its leading position in retail tissue

C&S Paper enjoys strong value growth in retail tissue

Essity sees a strong performance

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in China - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records solid value growth

Consumer sophistication supports healthy growth in tissue and hygiene

Hengan Fujian Holding defends its leading position

Internet retailing and mother and baby specialist retailers continue to gain share

Consumers set to trade up to premium products for health and comfort

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in China

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Executive Summary

New Report Guarantee

PROSPECTS

Higher purchasing power supports the volume growth of retail tissue

The average unit price in retail tissue keeps climbing in 2017

The rising popularity of unbleached tissue products

COMPETITIVE LANDSCAPE

Hengan Fujian Holding maintains its leading position in retail tissue

C&S Paper enjoys strong value growth in retail tissue

Essity sees a strong performance

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in China - Category analysis

HEADLINES

PROSPECTS

Higher purchasing power supports the volume growth of retail tissue

The average unit price in retail tissue keeps climbing in 2017

The rising popularity of unbleached tissue products

COMPETITIVE LANDSCAPE

Hengan Fujian Holding maintains its leading position in retail tissue

C&S Paper enjoys strong value growth in retail tissue

Essity sees a strong performance

CATEGORY DATA

Tissue and Hygiene in China - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records solid value growth

Consumer sophistication supports healthy growth in tissue and hygiene

Hengan Fujian Holding defends its leading position

Internet retailing and mother and baby specialist retailers continue to gain share

Consumers set to trade up to premium products for health and comfort

MARKET INDICATORS

MARKET DATA

SOURCES

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