Against a backdrop of heated price competition and rising raw materials costs, companies and brands are striving to promote products with eye-catching additives to drive up margins and push premiumisation. For example, a new product was launched in boxed facial tissues by Kleenex from Kimberly-Clark, which claims to contain Japan-made milk cream.
Over the forecast period, boxed facial tissues is projected to further close the gap from the leading category in retail tissue in value terms, toilet paper, in both volume and current value terms. Growth is expected to be driven by rising consumer awareness of the benefits of boxed facial tissues, namely the fact that they are soft to the touch, and have diverse uses, both at home and in outdoor situations.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Retail Tissue research and analysis database.
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