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Country Report

Retail Tissue in

Retail Tissue in Germany

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Toilet paper remains the biggest and fastest-growing product

Retail tissue posted further healthy value growth in 2019, driven by a strong performance by toilet paper, especially non-recycled products. Although most Germans are always looking for eco-friendly alternatives, when it comes to commodities such as toilet paper, price plays an important role and, as recycled toilet paper is normally more expensive than non-recycled toilet paper, the demand for it is still limited.

E-commerce on the rise

Grocery retailers remained the dominant distribution channel for retail tissue in 2019, with discounters the leading channel within grocery retailers. The discounters channel leads due to its broad portfolio of retail tissue products, the lower prices these players offer through their private label products and the convenience for consumers who are already purchasing their groceries in these stores.

Increased product offerings from dm and Rossmann help them gain share

The strength of grocery retailers – particularly discounters – as the main retail channel for retail tissue is also reflected in the sales of their private label products. The top discounter chains Aldi and Lidl hold the top two positions in terms of value share with their private label lines.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 10% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to a decline of almost 1% forecast at constant 2019 prices in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

The biggest impact of COVID-19 will be seen in toilet paper, both because of consumers stockpiling in anticipation of home seclusion as well as the fact they will spending more time at home. The use of paper towels will also increase due to more time spent in the home as well as more meals being prepared at home, but also with surfaces being cleaned more frequently.

Recovery and opportunities

After the much stronger growth in 2020 at constant 2019 prices for retail tissue, it will then see a much worse performance in 2021 than that forecast at constant 2019 prices in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19), before moving back into line with the previous expectations from 2022. One exception to this will be pocket handkerchiefs, which will record positive value growth throughout the forecast period.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Germany?
What are the major brands in Germany?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Germany - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper remains the biggest and fastest-growing product

E-commerce on the rise

Increased product offerings from dm and Rossmann help them gain share

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Balancing health and environmental impact but still with price concerns

Private label and branded manufacturers lead tissue and hygiene

Retail tissue and hygiene to see slow annual growth over the forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Toilet paper remains the biggest and fastest-growing product

E-commerce on the rise

Increased product offerings from dm and Rossmann help them gain share

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Germany - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper remains the biggest and fastest-growing product

E-commerce on the rise

Increased product offerings from dm and Rossmann help them gain share

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Balancing health and environmental impact but still with price concerns

Private label and branded manufacturers lead tissue and hygiene

Retail tissue and hygiene to see slow annual growth over the forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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