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Country Report

Retail Tissue in

Retail Tissue in Germany

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 leads to surge in retail tissue sales in 2020

Retail tissue sales received a strong boost from the COVID-19 pandemic in 2020 due to several factors: in the initial stages of the pandemic consumers stockpiled household essentials such as toilet paper and paper towels, which led to a temporary double-digit rise in volume sales of these products; later in the year, when consumers had finished their stockpiled products, consumers were still spending more time at home, thus using more retail tissue products. This is in contrast to the slump experienced by AFH tissue sales, where the closure of consumer foodservice outlets, schools, and offices dented demand significantly.

Consumers unwilling to compromise on comfort

While environmental concerns have grown in recent years, comfort and softness is still seen to be a key factor in the purchasing decision when it comes to retail tissue. This was reflected in the strong performance of non-recycled toilet paper in 2020.

Private label, especially of grocery retailers, extends lead in 2020

Private label has the undisputed reign in the retail tissue landscape in Germany, with the top-of-mind brands among consumers typically being private label, be it Kokett from Aldi Group or Floralys from Lidl & Schwarz Stiftung & Co KG. As a basic commodity product, German consumers already commonly purchase private label retail tissue as part of their retail shopping and consider the quality to be comparable to brands.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Germany?
What are the major brands in Germany?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to surge in retail tissue sales in 2020

Consumers unwilling to compromise on comfort

Private label, especially of grocery retailers, extends lead in 2020

RECOVERY AND OPPORTUNITIES

Increased home usage to ensure higher consumption of retail tissue over the forecast period

Price expected to settle at more reasonable level during the forecast period

E-commerce will feature more prominently in the forecast period

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Germany - Industry Overview

CATEGORY DATA

Table 7 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 8 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 9 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 10 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Tissue and Hygiene in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 11 Birth Rates 2015-2020
Table 12 Infant Population 2015-2020
Table 13 Female Population by Age 2015-2020
Table 14 Total Population by Age 2015-2020
Table 15 Households 2015-2020
Table 16 Forecast Infant Population 2020-2025
Table 17 Forecast Female Population by Age 2020-2025
Table 18 Forecast Total Population by Age 2020-2025
Table 19 Forecast Households 2020-2025

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 leads to surge in retail tissue sales in 2020

Consumers unwilling to compromise on comfort

Private label, especially of grocery retailers, extends lead in 2020

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to surge in retail tissue sales in 2020

Consumers unwilling to compromise on comfort

Private label, especially of grocery retailers, extends lead in 2020

RECOVERY AND OPPORTUNITIES

Increased home usage to ensure higher consumption of retail tissue over the forecast period

Price expected to settle at more reasonable level during the forecast period

E-commerce will feature more prominently in the forecast period

CATEGORY DATA

Tissue and Hygiene in Germany - Industry Overview

CATEGORY DATA

Tissue and Hygiene in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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