Retail Tissue in Germany

April 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Retail Tissue industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail Tissue in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail Tissue in Germany?
  • Which are the leading brands in Retail Tissue in Germany?
  • How are products distributed in Retail Tissue in Germany?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Retail Tissue in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to surge in retail tissue sales in 2020
Consumers unwilling to compromise on comfort
Private label, especially of grocery retailers, extends lead in 2020

RECOVERY AND OPPORTUNITIES

Increased home usage to ensure higher consumption of retail tissue over the forecast period
Price expected to settle at more reasonable level during the forecast period
E-commerce will feature more prominently in the forecast period

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020 Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Germany - Industry Overview

CATEGORY DATA

Table 7 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020 Table 8 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020 Table 9 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025 Table 10 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

Tissue and Hygiene in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024 Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 11 Birth Rates 2015-2020 Table 12 Infant Population 2015-2020 Table 13 Female Population by Age 2015-2020 Table 14 Total Population by Age 2015-2020 Table 15 Households 2015-2020 Table 16 Forecast Infant Population 2020-2025 Table 17 Forecast Female Population by Age 2020-2025 Table 18 Forecast Total Population by Age 2020-2025 Table 19 Forecast Households 2020-2025

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Retail Tissue research and analysis database.

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