As the population grows, especially in urban areas and amongst the middle classes, demand for retail tissue is expected to rise over the forecast period. Unlike in Western nations, retail tissue consumption in Nigeria is very low, and the category is far from mature, offering significant scope for growth in the coming years.
Recycled toilet paper saw faster growth than non-recycled toilet paper over the review period, particularly during times of slow economic growth, such as in 2022, as it is cheaper to produce locally than to import. As a result, recycled toilet paper will continue to see rapid growth over the forecast period.
Unlike toilet paper, other tissue categories carry unit prices that are generally out of reach for low-income consumers, and growth in these categories will depend on increasing urbanisation, greater numbers of women entering the workforce and a rising middle class in the coming years.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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