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Country Report

Retail Tissue in

Retail Tissue in Nigeria

16 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The growing population and urbanisation drive growth

Over the forecast period there is scope for the volume expansion of retail tissue in the niche categories of kitchen towels and paper tableware, whilst the larger categories of toilet paper and facial tissues will also continue to grow well due to the growing population, increasing urbanisation and positive economic growth. Unlike in developed countries, sales of tissue products are still far from mature, with usage still very low in per capita terms, thus leaving a great deal of scope for growth.

Price-driven competition is expected to drive growth

Falling unit prices at constant 2017 prices, mainly because of the intense competition and the entry of new manufacturer Hayat Kimya Nigeria in 2017, will lead to more price discounting over the forecast period. This will further contribute to volume sales increases.

Toilet paper set to drive overall growth

Toilet paper is expected to continue to drive growth in overall retail tissue over the forecast period, posting the best performance in volume terms and value terms at constant 2017 prices. This is largely due to urbanisation and the resulting higher levels of adoption of toilet paper.

COMPETITIVE LANDSCAPE

Bel Impex dominates retail tissue

As a local manufacturer, Bel Impex has shown that it understands the dynamics that stimulate consumer demand in retail tissue in Nigeria, offering good quality and affordable prices, with its products positioned in a wide variety of price ranges, including the premium segment. It has built a strong distribution network, and leverages the popularity and high-quality reputation of its brands; in particular, its fast-growing Rose Plus brand.

Hayat Kimya enters retail tissue

In 2017, the fast-growing and now leading player in nappies/diapers/pants in volume terms, Hayat Kimya Nigeria, entered retail tissue with two brands. It introduced a premium toilet paper and kitchen towels brand called Papia, and a standard-priced toilet paper brand called Familia, which is scented and comes in attractive colours.

Domestic players dominate retail tissue

Domestic manufacturers characterise sales of tissue products, with price and distribution networks being key factors, and as imports of toilet paper and other tissue products have been banned since 2014. Bel Impex was the leading manufacturer in 2017, whilst Banrut Rolls Nigeria was in second place.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Nigeria?
What are the major brands in Nigeria?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Nigeria - Category analysis

HEADLINES

PROSPECTS

The growing population and urbanisation drive growth

Price-driven competition is expected to drive growth

Toilet paper set to drive overall growth

COMPETITIVE LANDSCAPE

Bel Impex dominates retail tissue

Hayat Kimya enters retail tissue

Domestic players dominate retail tissue

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene increases due to the rising population

The tough economic climate slows the growth of tissue and hygiene in 2017

Domestic manufacturers dominate, despite the harsh economic environment

Modern retail channels see rising shares

Strong volume growth is expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Nigeria

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Executive Summary

New Report Guarantee

PROSPECTS

The growing population and urbanisation drive growth

Price-driven competition is expected to drive growth

Toilet paper set to drive overall growth

COMPETITIVE LANDSCAPE

Bel Impex dominates retail tissue

Hayat Kimya enters retail tissue

Domestic players dominate retail tissue

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Nigeria - Category analysis

HEADLINES

PROSPECTS

The growing population and urbanisation drive growth

Price-driven competition is expected to drive growth

Toilet paper set to drive overall growth

COMPETITIVE LANDSCAPE

Bel Impex dominates retail tissue

Hayat Kimya enters retail tissue

Domestic players dominate retail tissue

CATEGORY DATA

Tissue and Hygiene in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene increases due to the rising population

The tough economic climate slows the growth of tissue and hygiene in 2017

Domestic manufacturers dominate, despite the harsh economic environment

Modern retail channels see rising shares

Strong volume growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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