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Country Report

Retail Tissue in

Retail Tissue in Nigeria

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling boosts demand for toilet paper

Current value sales of retail tissue surged by almost a quarter during 2020. Toilet paper saw the sharpest acceleration in its rate of retail current value sales growth, with some more affluent consumers stockpiling it during the early stages of the pandemic.

Consumers use more facial tissues in an effort to reduce their risk of contracting COVID-19

While the rate of growth in retail current value sales of facial tissues also accelerated during 2020, it was much weaker than in toilet paper. The temporary closure of bars, hotels, restaurants, offices and schools had a negative impact on demand.

Wide product range and competitive pricing helps Bel Impex Ltd to maintain its dominance

Domestic manufacturer Bel Impex Ltd continued to dominate current value sales of retail tissue in 2020. It offers a wide product range covering all price points and benefits from strong brand awareness among local consumers and wide distribution.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Nigeria?
What are the major brands in Nigeria?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts demand for toilet paper

Consumers use more facial tissues in an effort to reduce their risk of contracting COVID-19

Wide product range and competitive pricing helps Bel Impex Ltd to maintain its dominance

RECOVERY AND OPPORTUNITIES

Population growth, more value-added products and increased consumer interest in personal hygiene will drive strong growth in current value sales of retail tissue

As its availability widens, recycled toilet paper will become the norm due to its lower price

Importance of e-commerce will deepen

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling boosts demand for toilet paper

Consumers use more facial tissues in an effort to reduce their risk of contracting COVID-19

Wide product range and competitive pricing helps Bel Impex Ltd to maintain its dominance

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling boosts demand for toilet paper

Consumers use more facial tissues in an effort to reduce their risk of contracting COVID-19

Wide product range and competitive pricing helps Bel Impex Ltd to maintain its dominance

RECOVERY AND OPPORTUNITIES

Population growth, more value-added products and increased consumer interest in personal hygiene will drive strong growth in current value sales of retail tissue

As its availability widens, recycled toilet paper will become the norm due to its lower price

Importance of e-commerce will deepen

CATEGORY DATA

Tissue and Hygiene in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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