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Country Report

Retail Tissue in

Retail Tissue in Nigeria

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Toilet paper remains the main driver of sales in 2019, benefiting from being relatively cheap and widely available in the country

In 2019, toilet paper was an essential commodity in most household, due to its easy, affordable, low unit price and availability in both traditional and modern retail outlets. Toilet paper remained the area in retail tissue that drove the most sales.

Growing urbanisation, busy lifestyles and a rise in income all boost growth for retail tissue in 2019

The growing urban population and increasing hygiene awareness by government and non-governmental organisations have been working to boost growth for retail tissues. Busy urban lifestyles are essential to growth; with less time to spare washing reusable cloth alternatives (such as handkerchiefs) and with the greater convenience offered by disposable tissue products, urban consumers are keen to adopt such products.

Domestic manufacturer Bel Impex continues to lead in 2019, outperforming international imports

Domestic manufacturer Bel Impex maintained its strong lead in retail tissue in 2019, offering a wide product range. The player enjoys keen local awareness and an extensive distribution network and maintains affordable prices.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 7% in 2019 constant value terms in 2020 overall. This compares to a 7% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Besides toilet paper, facial tissue will also see a slight increase in sales due to the COVID-19 pandemic, with these also stockpiled, but only by more affluent consumers. Many lower-income consumers already use toilet paper in Nigeria to clean their faces and noses, again driving more growth and need for toilet roll in the household, during the COVID-19 outbreak.

Recovery and opportunities

Retail tissue will record positive growth levels overall in 2020; however, the stockpiling behaviour driven by COVID-19 will not be enough to significantly impact the outcome in 2020, with growth aligned with that forecast pre-COVID-19. Similarly, growth levels are predicted to remain steady across the rest of the forecast period, aligning with what was forecast pre-COVID-19.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Nigeria?
What are the major brands in Nigeria?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Nigeria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper remains the main driver of sales in 2019, benefiting from being relatively cheap and widely available in the country

Growing urbanisation, busy lifestyles and a rise in income all boost growth for retail tissue in 2019

Domestic manufacturer Bel Impex continues to lead in 2019, outperforming international imports

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Growth in 2019 is driven by increasing urbanisation, growing awareness of hygiene products and a competitive product landscape

The competitive environment remains fierce in 2019, as Hayat Kimya Nigeria and Procter & Gamble Nigeria battle for value share

Retail tissue and hygiene records little impact from COVID-19, however away-from-home tissue and hygiene will experience a gradual recovery over the forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Nigeria

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Executive Summary

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PRE-COVID-19 PERFORMANCE

Toilet paper remains the main driver of sales in 2019, benefiting from being relatively cheap and widely available in the country

Growing urbanisation, busy lifestyles and a rise in income all boost growth for retail tissue in 2019

Domestic manufacturer Bel Impex continues to lead in 2019, outperforming international imports

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Nigeria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper remains the main driver of sales in 2019, benefiting from being relatively cheap and widely available in the country

Growing urbanisation, busy lifestyles and a rise in income all boost growth for retail tissue in 2019

Domestic manufacturer Bel Impex continues to lead in 2019, outperforming international imports

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Growth in 2019 is driven by increasing urbanisation, growing awareness of hygiene products and a competitive product landscape

The competitive environment remains fierce in 2019, as Hayat Kimya Nigeria and Procter & Gamble Nigeria battle for value share

Retail tissue and hygiene records little impact from COVID-19, however away-from-home tissue and hygiene will experience a gradual recovery over the forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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