Rising imports of cheaper toilet paper will continue to be a threat for existing players in Kenya. With average prices remaining high at the start of the forecast period, consumers will be keen to switch to cheaper alternatives.
Retail tissue will continue to grow in volume and value sales over the forecast period driven by a growing population and wider product availability offering consumers more pricing options. As a marketing initiative, manufacturers will continue to offer products in value packs offering consumers better value for money.
Private label has made some headway in Kenya with leading supermarkets Quickmart, Carrefour and Naivas offering their own line of toilet paper and kitchen towels at competitive prices. Improved education around sanitisation, especially in rural areas, will continue to support volume and value sales.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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