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Country Report

Retail Tissue in

Retail Tissue in North Macedonia

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Premiumisation continues in 2019, as consumers show greater interest in recycled toilet paper

Growth in retail tissue overall declined in terms of both current value and retail volume sales in 2019, mainly due to the high saturation of the largest product area, toilet paper. The growth that was achieved was a result of innovation, frequent new product launches and continued premiumisation, leading to higher unit prices.

Consumers warned against trend of using wipes instead of toilet paper as leading players fight for share through discount offers in 2019

In 2019 in North Macedonia there was a continued rise in the number of people using wipes or, less often, moist toilet wipes in place of toilet paper, finding them to be more convenient and effective. Several media articles warned against the practice, urging that the use of wet wipes for such a purpose carries potential health risks and flushing them causes environmental damage.

Paloma retains its lead of retail tissue in 2019, boosting its reputation as an ecologically-aware company

Paloma dd led retail tissue in 2019, followed by DrenikND doo and SHP Group. Between them, the three companies held half of the overall value share.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by just 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This does not differ from the 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Paper towels is expected to see the fastest current value growth in retail tissue in 2020, due to increased cooking activities in the home during lockdown as well as more frequent cleaning. Recycled toilet paper is expected to be the slowest-growing product area in 2020, although its growth has risen from 2019.

Recovery and opportunities

The limited long-term impact of COVID-19 on retail tissue will extend mainly to an increased consumer focus on hygiene and preventative health measures. With toilet paper having reached high levels of saturation and being the largest product area within retail tissue, sales will remain fairly stable over the forecast period.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in North Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in North Macedonia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in North Macedonia?
What are the major brands in North Macedonia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in North Macedonia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation continues in 2019, as consumers show greater interest in recycled toilet paper

Consumers warned against trend of using wipes instead of toilet paper as leading players fight for share through discount offers in 2019

Paloma retains its lead of retail tissue in 2019, boosting its reputation as an ecologically-aware company

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

New product launches and much media discussion contribute to rising environmental awareness among Macedonian consumers in 2019

Procter & Gamble and domestic company Alkaloid invest in production and innovation in 2019

Future growth of tissue and hygiene will be determined by a variety of factors already in place, with COVID-19 having only minimal impact

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in North Macedonia

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Premiumisation continues in 2019, as consumers show greater interest in recycled toilet paper

Consumers warned against trend of using wipes instead of toilet paper as leading players fight for share through discount offers in 2019

Paloma retains its lead of retail tissue in 2019, boosting its reputation as an ecologically-aware company

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in North Macedonia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation continues in 2019, as consumers show greater interest in recycled toilet paper

Consumers warned against trend of using wipes instead of toilet paper as leading players fight for share through discount offers in 2019

Paloma retains its lead of retail tissue in 2019, boosting its reputation as an ecologically-aware company

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

New product launches and much media discussion contribute to rising environmental awareness among Macedonian consumers in 2019

Procter & Gamble and domestic company Alkaloid invest in production and innovation in 2019

Future growth of tissue and hygiene will be determined by a variety of factors already in place, with COVID-19 having only minimal impact

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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