In 2021, retail tissue registered a slight increase in current value sales, though volume growth fell. With society opening up and people spending less time slight at home, the general trend was less demand for retail tissue.
Paloma continued to lead retail tissue in 2021. Slovenian company Paloma’s leading position in retail tissue is a result of the performance of its namesake brand, which has enjoyed high recognition and consumers loyalty since the times of the former Yugoslavia.
Purchasing decisions are increasingly driven by rising consumer environmental concerns, with many consumers seeking to minimise their consumption of retail tissue. As a result, companies are looking to develop environmentally-friendly options and using recycled material as much as possible.
Retail tissue will register moderate constant value growth and minimal volume growth over the forecast period. Population decline will dampen volume growth.
Consumers are becoming more concerned about environmental issues and this is expected to continue supporting the uptake of products such as recycled toilet paper and other retail tissue products that have a greener profile. However, concerns regarding the environment could also dampen volume growth, as consumers looks to reduce their use of disposable products such as paper napkins.
E-commerce surged during the pandemic and is expected to continue to gain value share over the forecast period, as more consumers have now been exposed to the convenience of online shopping. In fact, value sales are expected to double.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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