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Country Report

Retail Tissue in

Retail Tissue in Finland

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Premiumisation strategies seek to grow value sales in a mature category in 2019

The high maturity of retail tissue in Finland limited growth potential at the end of the review period. One strategy used to grow value sales concerned the introduction of higher-quality and premium products and designs.

Trendy local and regional designs lure consumers to retail tissue products in 2019

Design was an increasingly important factor in the purchasing decisions of consumers in 2019. Thus, manufacturers’ efforts to develop trendy Nordic and Scandinavian designs paid off in interest and sales.

Players use marketing to exploit the preference for domestic products in 2019

Finland is a strong producer of tissue, and domestic players remained highly influential in retail tissue in 2019. While Essity, the leading player, is a Swedish multinational, consumers often showed a preference for Finnish brands, products and designs.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a very marginal rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

COVID-19 has impacted retail tissue significantly in Finland, as consumers are spending more time at home due to lockdown measures. Home seclusion is seeing a higher use of toilet paper, but also boxed facial tissues and pocket handkerchiefs, which are seen as essential to prevent the spread of the virus.

Recovery and opportunities

All major categories are expected to see similar positive CAGRs in retail volume and 2019 constant value terms over the forecast period. Toilet paper and other retail tissue products are perceived as essential during the COVID-19 pandemic, which is leading to stockpiling.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Finland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Finland?
What are the major brands in Finland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Finland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation strategies seek to grow value sales in a mature category in 2019

Trendy local and regional designs lure consumers to retail tissue products in 2019

Players use marketing to exploit the preference for domestic products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

New launches respond to key demand trends like comfort and safety and quality and sustainability

Local players emphasise domestic origin to compete with strong multinationals

Preventative health offers growth opportunities in wipes and retail tissue, but other factors likely to play the determinant role post COVID-19

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Premiumisation strategies seek to grow value sales in a mature category in 2019

Trendy local and regional designs lure consumers to retail tissue products in 2019

Players use marketing to exploit the preference for domestic products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Finland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation strategies seek to grow value sales in a mature category in 2019

Trendy local and regional designs lure consumers to retail tissue products in 2019

Players use marketing to exploit the preference for domestic products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

New launches respond to key demand trends like comfort and safety and quality and sustainability

Local players emphasise domestic origin to compete with strong multinationals

Preventative health offers growth opportunities in wipes and retail tissue, but other factors likely to play the determinant role post COVID-19

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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