At the beginning of the pandemic, Finnish consumers stocked up on retail tissues, especially toilet paper and kitchen. Empty shelves were reported but purchasing limits were introduced and stockpiling ceased.
The event of the COVID-19 pandemic has made consumers in Finland more health aware and hygiene sensitive. As such, players have strived to launch products that centre on these demands.
In 2021, Korpela Paper began packaging its Jellona toilet paper into a strong cardboard carton with 135 rolls per box. This size is ideal for consumers as the total weight is manageable, allowing most delivery people to lift it without trouble.
Following the outbreak of the virus, the trend for domestic origin will increase as consumers are expected to continue to seek to support local brands. As such, Lambi will continue to market itself as a domestic item, using communication such as “when domestic Lambi winds up in the shopping basket, it is a choice for Finnish work and growth”, “100% Finnish local product”, and the Key Flag symbol.
Despite the consistent value increases expected across the forecast period, the high maturity of retail tissue in Finland will limit the category’s growth potential, keeping growth rates small. This will continue to be a challenge for players in the landscape.
Design will become an increasingly important factor in the purchasing decisions of Finnish consumers across the forecast period. Therefore, manufacturers will continue to develop trendy Nordic and Scandinavian designs for their retail tissue products and packaging.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!