Competitive Landscape
Essity Ab and Metsä Tissue Oyj Defend Lead as Private Label Holds Ground
Retail tissue in Finland remained highly concentrated, with the top two companies maintaining clear leadership in 2025, even as private label retained significant traction due to ongoing affordability concerns. Essity AB held 33% share value, while Metsä Tissue followed with 25%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Finland?
- Which are the leading brands in Retail Tissue in Finland?
- How are products distributed in Retail Tissue in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Finland - Category analysis
Key Data Insights
Retail Tissue in Finland Finds Stability Amid Shifting Tides
Retail Tissue in Finland Finds Stability Amid Shifting Tides
Lambi’S Sustainability Recognition Underpins Premium Brand Trust
Metsä Tissue Boosts Local Supply as Private Label Expands Reach
Private Label Expected to Refine Offer as Branded Suppliers Defend Their Value
Toilet Paper Forecast to Retain Lead as Paper Towels Gain Fastest Momentum
Nordic Supply Investments Anticipated to Shift Competitive Balance and Retailer Strategy
Essity Ab and Metsä Tissue Oyj Defend Lead as Private Label Holds Ground
Supermarkets and Hypermarkets Retain Lead as Shoppers Seek Value and Convenience
Tissue and Hygiene in Finland - Industry Overview
S Group and Kesko Drive Private Label Resilience through Pricing
Key Data Insights
S Group and Kesko Drive Private Label Resilience through Pricing
Household Demand Drives Retail Tissue in Finland
Sustainability-Led Premiumisation Reshapes Wipes and Nappies/Diapers
Clean Innovation Sets Naty Ab Apart in Baby Care
Domestic Producers Set to Leverage Supply Security to Build Trust and Resilience
Retail Tissue to Retain Lead as Adult Incontinence Accelerates on Demographic Shift
Essity Ab Defends Leadership as Private Label Intensifies Competition
Supermarkets and Hypermarkets Retain Shopper Loyalty through Reliability
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!