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Country Report

Retail Tissue in

Retail Tissue in Finland

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Maturity needs to be counterbalanced

Retail tissue saw slow growth in 2017 due to the area’s high level of maturity. Nonetheless, growth was better than during the review period, when Finland’s economy faced challenges and consumers limited their spending.

Design worth paying extra for

Players continue to invest in retail tissue designs, giving napkins, paper towels and toilet paper more style and allowing consumers to create seasonal decoration with limited edition products. For example, Metsä Tissue’s new Serla Design paper towel theme in 2017 celebrated Finland’s 100th Anniversary and was created by Aalto University’s PatternLab course students and inspired by Finnish nature.

Innovation and new technology fuelling growth

Domestic player Metsä Tissue recently introduced Soft Pillow technology innovation, which allows more air to be compressed into toilet paper layers, thus creating a softer feeling, while featuring new pillow embossing graphics. The first Lambi Soft Pillow products were launched in October 2017 and also carry the Asthma Association’s logo, while environmental friendliness is guaranteed by the Nordic Ecolabel.

COMPETITIVE LANDSCAPE

Rising demand for domestic origin products

Not only are domestic companies retail tissue innovators in Finland, they also enjoy a great deal of consumer loyalty and trust. To take advantage of the ongoing domestic trend, Metsä Tissue, for example, participated in the Blue and White Footprint campaign of the Finnish Association for Work that stressed the impact of domestic production on employment and the economy.

New product development offering something extra

New product development remains important in retail tissue. For instance, Serla Hellä soft and long-lasting toilet paper was launched in August 2017, featuring the Nordic Ecolabel and Key Flag symbols on packaging.

Company strategies to keep an eye on

Marketing remains vital in this area as competition in retail tissue is fierce, with social media being used by manufacturers looking to communicate directly with consumers. In addition, other strategies can be used also.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Finland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Finland?
What are the major brands in Finland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Finland - Category analysis

HEADLINES

PROSPECTS

Maturity needs to be counterbalanced

Design worth paying extra for

Innovation and new technology fuelling growth

COMPETITIVE LANDSCAPE

Rising demand for domestic origin products

New product development offering something extra

Company strategies to keep an eye on

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

Growth picking-up

Domestic origin, better quality, product safety and environmental trends

Strong effort required to gain sales share

No major changes in distribution

Positive forecasts, despite maturity

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Maturity needs to be counterbalanced

Design worth paying extra for

Innovation and new technology fuelling growth

COMPETITIVE LANDSCAPE

Rising demand for domestic origin products

New product development offering something extra

Company strategies to keep an eye on

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Finland - Category analysis

HEADLINES

PROSPECTS

Maturity needs to be counterbalanced

Design worth paying extra for

Innovation and new technology fuelling growth

COMPETITIVE LANDSCAPE

Rising demand for domestic origin products

New product development offering something extra

Company strategies to keep an eye on

CATEGORY DATA

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

Growth picking-up

Domestic origin, better quality, product safety and environmental trends

Strong effort required to gain sales share

No major changes in distribution

Positive forecasts, despite maturity

MARKET INDICATORS

MARKET DATA

SOURCES

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