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Country Report

Retail Tissue in

Retail Tissue in Finland

Jun 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premium and eco-friendly products to battle maturity

Retail tissue in Finland has the challenge of already having reached maturity, making it hard to expand sales. One way to counterbalance the stagnant volume sales is to offer more premium tissue products to increase value sales.

Tissue products with a story

Lambi Rakkaustarina (love story) toilet paper and kitchen towels have included love poems and stories for several years. This was a successful strategy, and in April 2018 the Lambi Facebook page began gathering love stories and poems again for the 2019 launch, with the theme being “Words I'd like to hear”.

Nordic design appeals

New Lambi Dining napkin rolls, launched in 2017, received nine additional Scandinavian graphic design patterns in 2018, with a cool winter colours range, including a trendy warmer pink with grey undertones. The packaging contains three rolls, each with a different design – marketed as a more stylish way to set a table when paper towels are too plain and cloth napkins too fancy.

COMPETITIVE LANDSCAPE

Domestic dominance

The competition in retail tissue is strong, with domestic manufacturers reigning in 2018. As Finns are known to favour domestic products, players constantly emphasise their local origin.

Private label versus brands

The popular Pirkka private label selection saw the addition of new pink napkins, the packaging for which includes the Key Flag symbol to highlight domestic production and the Nordic Ecolabel to appeal to environmental concerns. More competitive prices, but also sophisticated private label products blurring the line between economy and standard tissue products, are expected to be launched over the forecast period.

Style and functionality in packaging

Packaging received more attention in 2018. For instance, the new premium Lotus Quick & Chic paper towels come in six beautiful designs to suit different decoration styles.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Finland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Finland?
What are the major brands in Finland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Finland - Category analysis

HEADLINES

PROSPECTS

Premium and eco-friendly products to battle maturity

Tissue products with a story

Nordic design appeals

COMPETITIVE LANDSCAPE

Domestic dominance

Private label versus brands

Style and functionality in packaging

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

Improving growth after hard work

Efficiency above all, with bells and whistles attached

The strong competition demands good strategies

Slow shifts in distribution

Improving value sales to compensate for little volume growth

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premium and eco-friendly products to battle maturity

Tissue products with a story

Nordic design appeals

COMPETITIVE LANDSCAPE

Domestic dominance

Private label versus brands

Style and functionality in packaging

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Finland - Category analysis

HEADLINES

PROSPECTS

Premium and eco-friendly products to battle maturity

Tissue products with a story

Nordic design appeals

COMPETITIVE LANDSCAPE

Domestic dominance

Private label versus brands

Style and functionality in packaging

CATEGORY DATA

Tissue and Hygiene in Finland - Industry Overview

EXECUTIVE SUMMARY

Improving growth after hard work

Efficiency above all, with bells and whistles attached

The strong competition demands good strategies

Slow shifts in distribution

Improving value sales to compensate for little volume growth

MARKET INDICATORS

MARKET DATA

SOURCES

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