The overall spike in retail volume sales in 2020 was short-lived. The outbreak of Coronavirus (COVID-19) saw the stockpiling of some retail tissue products as consumers tried to ensure supply or even a surplus of goods like paper towels and toilet paper in the home.
Both boxed facial tissues and pocket handkerchiefs returned to positive retail volume growth in 2021. The decrease in sales of boxed facial tissues in 2020 was partly due to a less intense cold/flu season, as social interaction was minimised in line with home seclusion and social distancing rules.
The competitive landscape remained relatively concentrated in 2021, with retail value sales largely split between a select number of brands and private label. Metsä Tissue AS continued to dominate retail value sales in 2021.
Higher health, hygiene and wellbeing awareness is expected to boost sales of all types of retail tissue in the forecast period. For example, there is predicted to be an increase in the use of paper towels for convenience and cleanliness purposes.
Sustainability remains a focus for players, with eco-awareness and concerns intensifying in Norway. However, eco-friendly innovations could have an adverse impact on retail volume growth, as they aim to minimise waste and reduce the amount of paper used.
In the wake of changing work practices due to the pandemic, the forecast period is expected to see greater use of a hybrid model: office-based work and remote working. Employees in such companies spending more time at home, compared with the pre-pandemic period, are likely to grow the demand for retail tissue over the forecast period, resulting in higher volume sales of paper towels and toilet paper.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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