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Country Report

Retail Tissue in

Retail Tissue in Norway

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

New fibre products challenge eco-concerns amid low growth in 2019

Retail tissue continued to record low value growth in 2019. Eco and sustainability concerns had a mixed impact on retail tissue in 2019.

Niche and task-specific products drive value growth in 2019

Value growth in 2019 was driven by niche products and those that responded to a specific consumer need. Retail value and volume gains for Metsä Tissue can be attributed to the comprehensive range of products under its Lambi brand, many of which are targeted at a specific need.

Metsä Tissue leads value sales in 2019 despite a strong private label presence

Metsä Tissue continued to lead retail tissue value sales in 2019 with its Lambi brand, the soft and strong positioning of which resonates with Norwegian households. Lambi is a recognised and trusted brand name that enjoys wide availability across grocery outlets.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a marginal rise predicted in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Home seclusion is expected to have a slightly positive impact for boxed facial tissues, paper towels and toilet paper in the wake of COVID-19 as more time spent at home leads to greater eating, drinking, cleaning and toilet use within the home as opposed to in settings outside the home. Facial issues are seeing a positive sales impact as consumers use these items to prevent the spread of the virus through coughing and sneezing.

Recovery and opportunities

The sudden boost to retail tissue sales in the wake of COVID-19 is likely to be short-lived and restricted to the early part of 2020. It is not expected to become an established trend.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Norway market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Norway?
What are the major brands in Norway?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Norway - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

New fibre products challenge eco-concerns amid low growth in 2019

Niche and task-specific products drive value growth in 2019

Metsä Tissue leads value sales in 2019 despite a strong private label presence

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sophisticated consumer demands and values drive product developments in 2019

Metsä Tissue and Essity maintain lead in 2019 against strong private label share

Preventative health to boost value performance post-COVID-19 against limited growth opportunities in a mature market

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Norway

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

New fibre products challenge eco-concerns amid low growth in 2019

Niche and task-specific products drive value growth in 2019

Metsä Tissue leads value sales in 2019 despite a strong private label presence

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Norway - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

New fibre products challenge eco-concerns amid low growth in 2019

Niche and task-specific products drive value growth in 2019

Metsä Tissue leads value sales in 2019 despite a strong private label presence

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sophisticated consumer demands and values drive product developments in 2019

Metsä Tissue and Essity maintain lead in 2019 against strong private label share

Preventative health to boost value performance post-COVID-19 against limited growth opportunities in a mature market

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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