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Country Report

Retail Tissue in

Retail Tissue in Norway

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Promotions and shelf space are increasingly used to attract customers

Tactics used to attract customers to retail tissue in 2018 included multipack offers and the use of extensive shelf space, with these trends becoming increasingly important each year. The leading brands are driving smaller competitors out of view and creating new purchasing habits which will be difficult to change.

Premiumisation and attractive design

While retail tissue purchases are often almost an automatic action, Norwegian customers are not insensitive to the premiumisation movement. High-quality toilet paper is leading this development, while improvements in softness, absorption or quality are also evident in napkins.

Environmental concerns do not impact purchasing habits

Norwegians are deeply engaged in climate change talks and Oslo is the European green capital of 2019. Nonetheless, recycled materials are not especially favoured when it comes to retail tissue.

COMPETITIVE LANDSCAPE

Metsä Tissue continues to lead

Metsä Tissue with its Lambi brand is the clear leader in retail tissue. The soft-pillow system offered in its toilet paper products is driving the whole category towards premiumisation.

Ikea focuses on in-store placement during key events

Ikea Norge’s strategy is mainly based on placement during the key events of the year. Stands of napkins displaying the colours of the moment, such as the traditional red and green for Christmas or associated patterns around Easter, are strategically placed throughout the stores and by the exit making them visible and provoking impulse purchases.

Private label gains, internet retailing still in its infancy

Private label increased its value share in almost all categories of retail tissue in 2018. However, while private label is often considered to offer lower-quality products than branded ones, this is not the case in Norway in retail tissue.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Norway market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Norway?
What are the major brands in Norway?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Norway - Category analysis

HEADLINES

PROSPECTS

Promotions and shelf space are increasingly used to attract customers

Premiumisation and attractive design

Environmental concerns do not impact purchasing habits

COMPETITIVE LANDSCAPE

Metsä Tissue continues to lead

Ikea focuses on in-store placement during key events

Private label gains, internet retailing still in its infancy

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

A mature market requires innovative marketing

Lifting taboos in retail hygiene, premiumisation in retail tissue

Metsä Tissue and Essity continue to lead tissue and hygiene

Internet retailing not yet disrupting tissue and hygiene distribution channels

A stable forecast driven by purchasing habits could be improved by marketing

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Promotions and shelf space are increasingly used to attract customers

Premiumisation and attractive design

Environmental concerns do not impact purchasing habits

COMPETITIVE LANDSCAPE

Metsä Tissue continues to lead

Ikea focuses on in-store placement during key events

Private label gains, internet retailing still in its infancy

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Norway - Category analysis

HEADLINES

PROSPECTS

Promotions and shelf space are increasingly used to attract customers

Premiumisation and attractive design

Environmental concerns do not impact purchasing habits

COMPETITIVE LANDSCAPE

Metsä Tissue continues to lead

Ikea focuses on in-store placement during key events

Private label gains, internet retailing still in its infancy

CATEGORY DATA

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

A mature market requires innovative marketing

Lifting taboos in retail hygiene, premiumisation in retail tissue

Metsä Tissue and Essity continue to lead tissue and hygiene

Internet retailing not yet disrupting tissue and hygiene distribution channels

A stable forecast driven by purchasing habits could be improved by marketing

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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