Competitive Landscape
Paloma Maintains Leadership as Private Label Erodes Mid-Range Share
Retail tissue remains moderately concentrated, with the top company, Paloma dd, holding a 22% value share in 2025, followed by Poslovni Sistem Mercator dd at 15% and dm-Drogerie Markt doo at 14%. The next tier includes Arc doo at 11%, Spar Slovenija doo at 7%, Hofer doo at 5%, and Mueller Drogerija doo at 5%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Slovenia?
- Which are the leading brands in Retail Tissue in Slovenia?
- How are products distributed in Retail Tissue in Slovenia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Slovenia - Category analysis
Key Data Insights
Paloma Drives Efficiency Gains to Sustain Price-Led Growth
Paloma Drives Efficiency Gains to Sustain Price-Led Growth
Toilet Paper Outpaces Rivals as Value Logic Shapes Demand
Comfort-Focused Innovation Helps Brands Defend Premium Share
Private Label to Strengthen Its Hold as Efficiency Offsets Cost Pressure
Toilet Paper to Dominate Volume as Paper Towels Lead Growth
Efficiency and Sustainability Investments Reshape Cost and Perception
Paloma Maintains Leadership as Private Label Erodes Mid-Range Share
Discounters Capture Share as Supermarkets and Hypermarkets Anchor Spending
Private Label and Bulk Formats Reshape Consumer Choices and Store Performance
Bulk Buying Drives Modest Online Growth but Keeps Digital Share Secondary
Tissue and Hygiene in Slovenia - Industry Overview
Manufacturers Leverage Energy Aid and Automation to Safeguard Pricing
Key Data Insights
Manufacturers Leverage Energy Aid and Automation to Safeguard Pricing
Leading Brands Use Premium Offerings to Drive Value Sales
Paloma Secures Sustainable Leadership through Digital Transformation
Domestic Producers Invest in Automation to Drive Efficiency Gains
Retail Tissue Maintains Lead as Premiumisation and Value Tiers Diverge
Value-Driven Consumption and Sustainability Reshape Competition
Orbico Consolidates Leadership as Price Sensitivity Intensifies
Supermarkets and Hypermarkets Reinforce Dominance with Broad Assortment and Value Focus
Discounters Capture Price-Conscious Shoppers as Value Trumps Loyalty
Online Sales Edge Upwards but Remain Niche for Bulk and Discreet Purchases
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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