Retail tissue registered positive sales growth in 2020 as the COVID-19 pandemic boosted demand for several types of products within the category. Among the big winners during the year was boxed facial tissues, with demand for these products rising sharply as consumers made greater use of them within the context of rising hygiene awareness.
Toilet paper registered fairly strong growth in 2020 despite the impact of the COVID-19 pandemic as the rush on essential products that was seen during the early stages of the quarantine lockdown saw consumers descend on supermarkets and hypermarkets, stripping their shelves of toilet paper. This continued for much of the lockdown as consumers apparently remained concerned that they would not be able to source toilet paper consistently.
Recycled toilet paper outperformed toilet paper overall during 2020 and one major reason for this is the increasing interest in ethical and ecological consumer choices among the Slovenian population. Recent years have seen a strong increase in consumer interest in retail tissue made from recycled materials, with the average Slovenian consumer now more willing than ever to engage with such products.
While paper tableware faced a bleak year during 2020, the category is expected to register a strong performance over the forecast period. The main factor that is expected to support the positive growth slated for paper tableware is the return of special events, festivals and social gatherings as the importance of social distancing and home seclusion decline.
The shift towards offering ecologically sound products is expected to emerge as the most notable trend across the Slovenian tissue and hygiene industry during forecast period. This forms part of the wider trend towards more ethical consumerism that is influencing trends across all fmcg industries in Slovenia.
The forecast period is expected to see sales of retail tissue continue to increase as rising income levels and the sharper focus on hygiene that has emerged from the COVID-19 pandemic are set to boost demand for various types of tissue and hygiene products. At the same time, the largest and most powerful players in the category, specifically the owners of the leading brands and the retailers behind the leading private label lines, are expected to benefit the most from the situation as rising sales mean opportunities to increase logistical efficiencies and make the most of expanding economies of scale.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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