Retail tissue has surprisingly low penetration in Guatemala, especially among less affluent consumer segments. There remain substantial numbers of consumers who struggle to afford basic retail tissue products such as toilet paper and napkins, let alone facial tissues and kitchen towels.
Toilet paper is the largest retail tissue category and it is the only type of tissue product that is considered a basic necessity by all consumers. In addition, the availability of basic variants of toilet paper at low unit prices means that low-income consumers often use it as a substitute for other types of retail tissue such as napkins and facial tissues.
Napkins are very affordable in Guatemala and this has enabled the category to register strong penetration. The low average unit price of napkins also means that they are frequently used as substitutes for other retail tissue products such as paper towels and facial tissues.
Paper towels remains the smallest retail tissue category, mainly because the use of washable fabric cloths and tea towels remains very common in Guatemala. Consumers prefer cloth towels because they last longer and are much more affordable over the long term.
Kimberly-Clark Guatemala leads sales in all retail tissue categories. The company offers the brand Scott in toilet paper, napkins and paper towels and Kleenex in facial tissues.
The leading companies in retail tissue regularly participate in marketing campaigns and new product launches. In 2018, Papelera Internacional SA launched a mass media advertising campaign for its Rosal Plus brand, which is present in all retail tissue categories.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Guatemala with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retail Tissue industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.
The Retail Tissue in Guatemala market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.