Following the outbreak of COVID-19 in 2020, consumers were faced with high levels of uncertainty as a result of an unprecedented global health crisis. In the face of long periods of home seclusion and an uncertain future, many consumers turned to stockpiling essential products.
In 2020, due to the surge in demand, companies focused their attention on their production lines as some brands struggled to keep up with demand for toilet paper. Toilet paper is viewed as the most basic and essential retail tissue product area saw considerable panic buying in 2020, with many consumers being concerned not only about staying stocked up in case of self-isolation but also about shortages.
Kimberly-Clark Guatemala leads sales in all retail tissue categories. The company offers its Scott brand in toilet paper, napkins and paper towels and Kleenex in facial tissues.
Retail tissue can expect strong growth over the forecast period which is primarily due to the fact that there is still plenty of room for growth in Guatemalan retail tissue. Toilet paper is expected to see a drop in retail current value growth at the beginning of the forecast period (primarily due to the inflated growth rate as a result of COVID-19 stockpiling in 2020) but will continue to record strong volume growth.
Over the forecast period, the threat of COVID-19 is expected to subside. As this happens, the Guatemalan economy will reopen with business set to resume operations in the early years of the forecast period.
Over the forecast period, infrastructure development in Guatemala will support the continued growth of retail tissue. In 2020, only 54.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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