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Country Report

Retail Tissue in

Retail Tissue in Guatemala

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Range of available retail tissue products continues to increase

Retail tissue has surprisingly low penetration in Guatemala, especially among less affluent consumer segments. A substantial number of consumers struggle to afford basic retail tissue products such as toilet paper and napkins, let alone facial tissues and kitchen towels.

Limited innovation restricts demand for paper tableware and facial tissues

Napkins are very affordable in Guatemala, thus allowing for strong penetration. The low average unit price of napkins also means they are frequently used as substitutes for other retail tissue products such as paper towels and facial tissues.

Kimberly-Clark leverages extensive distribution network

Kimberly-Clark Guatemala leads sales in all retail tissue categories. The company offers its Scott brand in toilet paper, napkins and paper towels and Kleenex in facial tissues.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue in Guatemala are now expected to rise by 6% at constant 2019 prices in 2020. This is in line with the growth forecasted in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19), thus highlighting the relatively limited impact of the COVID-19 crisis on sales in this category.

Affected products within retail tissue

Many product areas have been impacted by COVID-19, including toilet paper, boxed facial tissues, pocket handkerchiefs and paper towels. The home seclusion trend has seen many consumers spending the bulk of their time at home, which has increased use of both recycled and non-recycled toilet paper.

Recovery and opportunities

While retail tissue saw a slight temporary boost during the COVID-19 pandemic, it is unlikely that there will be any significant long-term impact on sales. A stronger focus on hygiene and preventative health is likely to persist and will benefit sales to an extent, although this is already a mature area.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Guatemala?
What are the major brands in Guatemala?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Guatemala - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Range of available retail tissue products continues to increase

Limited innovation restricts demand for paper tableware and facial tissues

Kimberly-Clark leverages extensive distribution network

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Guatemala - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Urbanisation and adoption of Western purchasing habits further boost sales

Traditional grocers continue to dominate distribution

Rising living stands and demand for convenience to continue boosting sales

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Range of available retail tissue products continues to increase

Limited innovation restricts demand for paper tableware and facial tissues

Kimberly-Clark leverages extensive distribution network

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Guatemala - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Range of available retail tissue products continues to increase

Limited innovation restricts demand for paper tableware and facial tissues

Kimberly-Clark leverages extensive distribution network

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Guatemala - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Urbanisation and adoption of Western purchasing habits further boost sales

Traditional grocers continue to dominate distribution

Rising living stands and demand for convenience to continue boosting sales

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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