Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Retail Tissue in

Retail Tissue in Guatemala

16 pages, Mar 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Innovation and better-quality products drive sales in the category

Retail tissue is a category that has low volume sales in Guatemala, mainly as lower-income consumers cannot afford products such as boxed facial tissues or pocket handkerchiefs. Participating companies are trying to cater to those who do use these products by offering them better-quality retail tissue, which has higher unit prices.

Toilet paper is retail tissue’s main source of revenue

Toilet paper is the largest category of retail tissue, and in 2017 accounted for most retail value sales in current terms. Toilet paper has the strongest reach in the market, and its low average unit price allows low-income consumers to use it as a substitute for other retail tissue categories, such as napkins and facial tissues.

Paper tableware remains a small category but is growing

Napkins is the only paper tableware category present in Guatemala, and accounted for only a small share of overall value sales in 2017. Napkins are relatively affordable in Guatemala and this has enabled the napkins category to register strong penetration.

COMPETITIVE LANDSCAPE

Kimberly-Clark Guatemala leads the category

Kimberly-Clark Guatemala led the retail tissue category in 2017. The company ranked first in almost all retail tissue categories with its brands Scott (toilet paper, napkins, paper towels) and Kleenex (facial tissues).

Scott has a different marketing campaign in 2017

In 2017 Kimberly-Clark launched a social marketing campaign for its toilet paper brand Scott. The name of the campaign is “Bathrooms change lives” and the aim is to improve hygiene conditions in some of Guatemala’s poorest communities.

Private label grows in retail tissue

Retail tissue is a category where consumers have no problem in using more affordable brands or private label products to save more money. Wal-Mart Centroamérica SA has taken advantage of this, and is growing strongly thanks to its Suli and Supermax private label lines.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Guatemala?
What are the major brands in Guatemala?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Retail Tissue in Guatemala - Category analysis

HEADLINES

PROSPECTS

Innovation and better-quality products drive sales in the category

Toilet paper is retail tissue’s main source of revenue

Paper tableware remains a small category but is growing

COMPETITIVE LANDSCAPE

Kimberly-Clark Guatemala leads the category

Scott has a different marketing campaign in 2017

Private label grows in retail tissue

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records moderate growth in 2017

Sophistication and better-quality products drive sales in tissue and hygiene

A few companies operate in tissue and hygiene

Traditional grocery retailers leads distribution

Strong growth is expected

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Innovation and better-quality products drive sales in the category

Toilet paper is retail tissue’s main source of revenue

Paper tableware remains a small category but is growing

COMPETITIVE LANDSCAPE

Kimberly-Clark Guatemala leads the category

Scott has a different marketing campaign in 2017

Private label grows in retail tissue

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Guatemala - Category analysis

HEADLINES

PROSPECTS

Innovation and better-quality products drive sales in the category

Toilet paper is retail tissue’s main source of revenue

Paper tableware remains a small category but is growing

COMPETITIVE LANDSCAPE

Kimberly-Clark Guatemala leads the category

Scott has a different marketing campaign in 2017

Private label grows in retail tissue

CATEGORY DATA

Tissue and Hygiene in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records moderate growth in 2017

Sophistication and better-quality products drive sales in tissue and hygiene

A few companies operate in tissue and hygiene

Traditional grocery retailers leads distribution

Strong growth is expected

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports