Retail volume growth of toilet paper will remain robust in the forthcoming period as it is considered a basic necessity in Guatemala with a broad range of offerings. Overall expansion will continue to be fuelled by sustained growth in Guatemala’s population and the number of households in the country.
Guatemala is a country with high poverty rates and so napkins are not considered an essential item, however, the growing desire for convenience products among mid-to-high-income urban consumers with busy lifestyles, should provide some impetus to growth. Low levels of brand loyalty are also evident with many consumers willing to switch brands to find a more affordable option.
Facial tissues are considered to be a luxury among Guatemala’s low-income population and so this category is expected to witness low performance during 2023 as high inflation rates prevail. Facial tissues are scarce in low-income targeted modern channel retailers, as well as in the traditional channel.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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