Competitive Landscape
Maxima and Rimi Drive Consolidation as Private Label Gains Momentum
Retail tissue in Latvia is highly concentrated, with the top four players—Grigeo Grigiskes AB, Rimi Latvia SIA, Essity AB, and Maxima Latvija SIA—collectively holding a substantial majority of retail value share in 2025. Over the review period, the landscape has seen consolidation, with private label growing at the expense of traditional brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Latvia?
- Which are the leading brands in Retail Tissue in Latvia?
- How are products distributed in Retail Tissue in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Latvia - Category analysis
Key Data Insights
Maxima and Rimi Intensify Price Competition to Ensure Affordability
Maxima and Rimi Intensify Price Competition to Ensure Affordability
Private Label Expansion Displaces Smaller Brands and Shifts Consumer Choices
Private Label and Large Packs Drive Value-Conscious Purchasing
Toilet Paper Retains Lead While Paper Towels Gain Momentum
Population Decline and Rising Expenditure Shape Long-Term Dynamics
Maxima and Rimi Drive Consolidation as Private Label Gains Momentum
Maxima and Rimi Boost Sales with Promotions and Private Label
Online Platforms Win Shoppers with Convenience and Promotional Focus
Promotion-Led Competition and Omnichannel Integration Shape the Future
Tissue and Hygiene in Latvia - Industry Overview
Rimi and Maxima Ignite Price Wars, Reshaping Affordability for Shoppers
Key Data Insights
Rimi and Maxima Ignite Price Wars, Reshaping Affordability for Shoppers
Adult Incontinence Surges as an Ageing Population Drives Sustained Demand
Convenience Drives Underlying Demand in Tissue and Hygiene
Retailers Expand Private Label While Brands Defend Premium Share
Older Consumers Boost Adult Incontinence as Population Ages
Discounters and E-Commerce Reshape Shopper Habits and Pricing Power
Rimi and Maxima Drive Consolidation through Private Label Expansion
Maxima and Rimi Drive Value through Promotions and Assortment
Online Arms of Major Chains Capture E-Commerce Momentum with Delivery and Deals
Drogas Extends Private Label Reach as Specialist Stores Gain Traction
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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