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Country Report

Retail Tissue in

Retail Tissue in Canada

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising raw materials costs place pressure on tissue prices

Forest fires in Canada and the disruption of production in Brazil are placing pressure on costs of raw materials in retail tissue globally. Short fibre pulp, which is used to make toilet paper, has greatly increased in price per tonne compared to 2017.

Convenience of wipes has negative impact on facial tissues

Canada has been witnessing increased consumption of wipes due to convenience and general purpose usage. Although this has posed a threat to retail tissue, its intensity can be witnessed more in the declining sales of facial tissues.

Despite increasing focus, green products register marginal growth

Canadians have shown increased responsiveness towards environmental protection, and their awareness towards green products is expected to result in higher usage. However, despite the motivation towards eco-friendly products, sales have not been particularly impressive.

COMPETITIVE LANDSCAPE

Kimberly-Clark trusts innovation to push sales

One of the leading players in facial tissues, Kimberly-Clark, has introduced two products in facial tissues under its Kleenex brand. The two products, Kleenex Ultra Soft “Go Anywhere” and Kleenex “Multicare” target consumers who are busy and multitasking.

Private label remains contender to branded players

Private label continued to hold double-digit value share of Canadian retail tissue in 2018, although it lost marginal ground. Its presence in retail tissue is due to the ability to reflect consumer demand, differentiate and the capability to offer high-quality products.

Bounty and Charmin to be impacted as Canada denies tariff exemptions

The retaliatory tariffs on the US made by the Canadian Government are set to negatively impact the Cincinnati- based Procter & Gamble, since the exemptions request made by the Canadian authorities was rejected as officials felt these products were not essential. Procter & Gamble’s Bounty paper towels, Charmin toilet paper and Puffs facial tissues are made in its Mehoopany facility in Pennsylvania and would be taxed as they are imported for sales in Canada.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Canada?
What are the major brands in Canada?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Canada - Category analysis

HEADLINES

PROSPECTS

Rising raw materials costs place pressure on tissue prices

Convenience of wipes has negative impact on facial tissues

Despite increasing focus, green products register marginal growth

COMPETITIVE LANDSCAPE

Kimberly-Clark trusts innovation to push sales

Private label remains contender to branded players

Bounty and Charmin to be impacted as Canada denies tariff exemptions

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

Well-established market helps tissue and hygiene to register growth

Rising costs of raw materials to impact product pricing

Stronger prospects for private label pressure leaders

E-commerce is growing in Canada

Immigrant population to boost sales

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Canada

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Executive Summary

New Report Guarantee

PROSPECTS

Rising raw materials costs place pressure on tissue prices

Convenience of wipes has negative impact on facial tissues

Despite increasing focus, green products register marginal growth

COMPETITIVE LANDSCAPE

Kimberly-Clark trusts innovation to push sales

Private label remains contender to branded players

Bounty and Charmin to be impacted as Canada denies tariff exemptions

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Canada - Category analysis

HEADLINES

PROSPECTS

Rising raw materials costs place pressure on tissue prices

Convenience of wipes has negative impact on facial tissues

Despite increasing focus, green products register marginal growth

COMPETITIVE LANDSCAPE

Kimberly-Clark trusts innovation to push sales

Private label remains contender to branded players

Bounty and Charmin to be impacted as Canada denies tariff exemptions

CATEGORY DATA

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

Well-established market helps tissue and hygiene to register growth

Rising costs of raw materials to impact product pricing

Stronger prospects for private label pressure leaders

E-commerce is growing in Canada

Immigrant population to boost sales

MARKET INDICATORS

MARKET DATA

SOURCES

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