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Country Report

Retail Tissue in

Retail Tissue in Canada

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Being a household essential, retail tissue is expected to be stable

Canadian retail tissue is expected to register stable growth in the forecast period. Despite the maturity of retail tissue, demand is expected to be constant, largely due to the nature of the products’ usage.

Toilet paper and paper towels will remain mainstream

Canadians conscious of health and wellness are expected to favour the growth of toilet paper and paper towels in the forecast period. As these products remain essential in all households in the country, no major shift in consumer behaviour is likely during the forecast period.

Green products to receive greater focus

Increasing awareness of protecting the environment will lead to higher usage of green products in the forecast period. Social media have played an important role in creating a priority for sustainability when it comes to choosing a product, and have largely motivated the trend towards purchasing a green product.

COMPETITIVE LANDSCAPE

Canada’s KP Tissue Inc leads retail tissue

Domestic player KP Tissue Inc led retail tissue in 2017 due to its well-established presence in most retail tissue categories. Its brands, SpongeTowels, Scotties and Cashmere, mean that the company owns Canada’s leading portfolio of brands in retail tissue.

Challenges continue for international players

Apart from the major presence of KP Tissue, another local player, Irving Tissue Corp, has also made a reasonable contribution to Canadian retail tissue with its brand, Royale. Due to the strong presence and robust performance of the domestic brands, international players which lead most other categories of tissue and hygiene in Canada struggle to make their presence felt in retail tissue.

Private label is strong in retail tissue

Private label enjoys a notable value share of retail tissue in Canada. It competes with national brands by upgrading its products, not only in quality but also in other attributes like flashy packaging and eye-catching covers.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Canada?
What are the major brands in Canada?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Canada - Category analysis

HEADLINES

PROSPECTS

Being a household essential, retail tissue is expected to be stable

Toilet paper and paper towels will remain mainstream

Green products to receive greater focus

COMPETITIVE LANDSCAPE

Canada’s KP Tissue Inc leads retail tissue

Challenges continue for international players

Private label is strong in retail tissue

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest growth for tissue and hygiene

Maturity and changing lifestyles result in a marginal performance for retail tissue

Domestic players and private label dominate retail tissue

Supermarkets remains the leading distribution channel for tissue and hygiene

Modest growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Canada

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Executive Summary

New Report Guarantee

PROSPECTS

Being a household essential, retail tissue is expected to be stable

Toilet paper and paper towels will remain mainstream

Green products to receive greater focus

COMPETITIVE LANDSCAPE

Canada’s KP Tissue Inc leads retail tissue

Challenges continue for international players

Private label is strong in retail tissue

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Canada - Category analysis

HEADLINES

PROSPECTS

Being a household essential, retail tissue is expected to be stable

Toilet paper and paper towels will remain mainstream

Green products to receive greater focus

COMPETITIVE LANDSCAPE

Canada’s KP Tissue Inc leads retail tissue

Challenges continue for international players

Private label is strong in retail tissue

CATEGORY DATA

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest growth for tissue and hygiene

Maturity and changing lifestyles result in a marginal performance for retail tissue

Domestic players and private label dominate retail tissue

Supermarkets remains the leading distribution channel for tissue and hygiene

Modest growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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