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Country Report

Retail Tissue in

Retail Tissue in Canada

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Volume growth despite rising prices thanks to continued growth in toilet paper

Retail tissue posted higher current value and volume growth in 2019 than seen in the previous year. This was partly due to the rising prices of pulp, packaging and transportation, which increased unit prices.

Contrasting performances for categories in facial tissues; growth in paper towels hampered by other products

Facial tissues, which includes pocket handkerchiefs and boxed facial tissues, saw a slight decline in current value terms in 2019, and an even stronger volume decline. The milder winter had a negative impact on the performance of boxed facial tissues.

Private label maintains a high share in a strongly competitive category

Domestic player KP Tissue (formerly Kruger Products) continued to hold the leading position in retail tissue in value terms in 2019. The company’s brands are well-recognised amongst Canadians as they are local.

2020 AND BEYOND

COVID-19 impact

Retail tissue is expected to grow by 11% in 2019 constant value terms in 2020 overall, in light of the impact of COVID-19. This is significantly higher than the 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Demand for toilet paper has rocketed in Canada, due to stockpiling in the early stages of COVID-19. This has led to a significant spike in retail sales and pressure on the supply chain.

Recovery and opportunities

Although the current value CAGR for retail tissue in the forecast period is expected to be high compared with the review period, most of this growth will be due to the short-term boost to growth given by COVID-19 in 2020, with growth stabilising in the subsequent years. Nevertheless, toilet paper is expected to continue to see the best performance, as whilst the consumption of other retail tissue products is optional, toilet paper is a necessity.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Canada?
What are the major brands in Canada?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Canada - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Volume growth despite rising prices thanks to continued growth in toilet paper

Contrasting performances for categories in facial tissues; growth in paper towels hampered by other products

Private label maintains a high share in a strongly competitive category

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Retail adult incontinence performs well, and e-commerce rises from a low base

Multinationals lead, but private label maintains its strength with innovation and quality

Stronger growth thanks to immigration and in the wake of COVID-19

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Canada

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Volume growth despite rising prices thanks to continued growth in toilet paper

Contrasting performances for categories in facial tissues; growth in paper towels hampered by other products

Private label maintains a high share in a strongly competitive category

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Canada - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Volume growth despite rising prices thanks to continued growth in toilet paper

Contrasting performances for categories in facial tissues; growth in paper towels hampered by other products

Private label maintains a high share in a strongly competitive category

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Retail adult incontinence performs well, and e-commerce rises from a low base

Multinationals lead, but private label maintains its strength with innovation and quality

Stronger growth thanks to immigration and in the wake of COVID-19

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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