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Country Report

Retail Tissue in

Retail Tissue in Croatia

16 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Heavy users drive sales

Most retail tissue products are used regularly at home, on a daily or weekly basis. Demand is mostly generated by families, spending more than single-person households, while female consumers buy the products more than male consumers.

Ambivalent play between economising and premiumisation

While some areas of retail tissue still have potential for growth and new ideas, the majority has not much to expect in terms of innovation. Toilet paper and paper towels, responsible for the bulk of value sales, can expect competitiveness only through promotions.

Quality outweighs environmental concerns

Croatians show an unusual tendency towards high quality in their retail tissue preferences, particularly in toilet paper where 3-ply outsells other formats and premium is the strongest price band. This has a reverse effect on volume sales, which are lower per capita than the Western European average.

COMPETITIVE LANDSCAPE

Essity the only significant multinational present

It is worthy of note that leading player Essity, ahead of the other players by quite a large margin, is the only multinational with a major value share in retail tissue. Significant regional companies like Paloma Zagreb doo from Slovenia and Violeta doo from Bosnia-Herzegovina almost act as substitutes for the lack of Croatian companies, providing competition for the leading player.

Absence of local players

As in most other tissue and hygiene categories, Croatian companies are notably absent from the retail tissue competitive landscape, and generally always have been. Some Croatian companies started manufacturing retail tissue during the review period, but with no visible success; they were either marginal in their reach or abandoned their plans.

Private label leads

Although a multinational company and regional players may lead the branded rankings, private label as a whole holds the biggest value share, due to consumers’ economising efforts. Its advantages are clear: disposable household paper products do not have to be particularly high in quality for some consumers, as opposed to those seeking, for instance, 3-ply toilet paper.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Croatia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Croatia?
What are the major brands in Croatia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Croatia - Category analysis

HEADLINES

PROSPECTS

Heavy users drive sales

Ambivalent play between economising and premiumisation

Quality outweighs environmental concerns

COMPETITIVE LANDSCAPE

Essity the only significant multinational present

Absence of local players

Private label leads

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

Slowly on the way back

An uneventful year in every aspect

Uncertain future for local competitors

Hypermarkets closing in on health and beauty specialist retailers

Curbed growth to continue

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Croatia

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Executive Summary

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PROSPECTS

Heavy users drive sales

Ambivalent play between economising and premiumisation

Quality outweighs environmental concerns

COMPETITIVE LANDSCAPE

Essity the only significant multinational present

Absence of local players

Private label leads

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Croatia - Category analysis

HEADLINES

PROSPECTS

Heavy users drive sales

Ambivalent play between economising and premiumisation

Quality outweighs environmental concerns

COMPETITIVE LANDSCAPE

Essity the only significant multinational present

Absence of local players

Private label leads

CATEGORY DATA

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

Slowly on the way back

An uneventful year in every aspect

Uncertain future for local competitors

Hypermarkets closing in on health and beauty specialist retailers

Curbed growth to continue

MARKET INDICATORS

MARKET DATA

SOURCES

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