Retail tissue is projected to see healthy retail growth over the forecast period. The key categories of toilet paper and paper towels are seen as must have items in many Croatian households and therefore demand should remain stable.
Over the forecast period, value sales of retail tissue are expected to be driven by the ongoing premiumisation trend. An increasing number of consumers in the country have shown that they prefer higher-quality products with additional benefits such as extra softness, greater absorbency and fragrances.
Croatians will also be seeking more eco-friendly retail tissue products in the forthcoming years, especially recycled toilet paper, as the sustainability trend grows and becomes reflected in new product developments. Players will likely also look to switch to more eco-friendly packaging, such as switching from plastic to paper.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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