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Country Report

Retail Tissue in

Retail Tissue in Croatia

16 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wide consumer group, with heavy users driving growth

Retail tissue products are prevalently used at home, and most demand is created by heavy users – families which use retail tissue products more than once a day. Families use more products than single households, whilst women tend to use more than men.

Twofold options in price bands

Croatian consumers are known to seek quality when buying retail tissue products: for instance, toilet paper with three layers is the most popular, overshadowing cheaper and thinner alternatives. This somewhat clashes with the other requirement, which is to purchase products at a reasonable price.

Little environmental awareness

Whilst they are concerned about the quality of the products they use, consumers have shown very little interest in the environmental impact of their purchases. In toilet paper, which serves as an indicator for the whole category, the strong presence of 3-ply toilet paper results in somewhat lower per capita volume consumption.

COMPETITIVE LANDSCAPE

The sole multinational in the market leads

In a fragmented competitive environment, with companies mostly playing the economy card, the leader Essity seems to have found the winning formula by doing exactly the opposite and picking up all the premium-seeking buyers. With Zewa, which is visibly more expensive than its counterparts, but clearly states its superiority in terms of quality, this multinational company is the strong leader.

Croatian companies are missing out

Croatian companies are remarkably absent from retail tissue, as is the case in most tissue and hygiene categories. It is probably their lack of scale that makes their products too expensive, and they cannot establish themselves as boutique players in a market that seeks low pricing.

Private label is unusually strong

If considering the private label share overall, this is by far the strongest competitor in retail tissue. This shows how pricing is the most important selling proposition, making retail tissue one of the categories with the strongest private label presence in overall fast-moving consumer goods.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Croatia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Croatia?
What are the major brands in Croatia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Croatia - Category analysis

HEADLINES

PROSPECTS

Wide consumer group, with heavy users driving growth

Twofold options in price bands

Little environmental awareness

COMPETITIVE LANDSCAPE

The sole multinational in the market leads

Croatian companies are missing out

Private label is unusually strong

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

Sales recovery speeds up

The absence of novelty continues

Two global giants control the competitive landscape

Interesting interaction between the main channels

Sales growth is set to increase over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Croatia

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Executive Summary

New Report Guarantee

PROSPECTS

Wide consumer group, with heavy users driving growth

Twofold options in price bands

Little environmental awareness

COMPETITIVE LANDSCAPE

The sole multinational in the market leads

Croatian companies are missing out

Private label is unusually strong

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Croatia - Category analysis

HEADLINES

PROSPECTS

Wide consumer group, with heavy users driving growth

Twofold options in price bands

Little environmental awareness

COMPETITIVE LANDSCAPE

The sole multinational in the market leads

Croatian companies are missing out

Private label is unusually strong

CATEGORY DATA

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

Sales recovery speeds up

The absence of novelty continues

Two global giants control the competitive landscape

Interesting interaction between the main channels

Sales growth is set to increase over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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