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Country Report

Retail Tissue in

Retail Tissue in Croatia

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Retail tissue benefits in Croatia in 2019 as incomes rise

Retail tissue continued to see healthy growth in current value and retail volume terms in 2019. There was a slump in sales earlier in the review period due to the economic downturn seen in the country, but after 2015 sales followed an upward trajectory.

Consumers increase usage of toilet paper and make switch to higher quality products

Toilet paper remained the largest category of retail tissue in 2019 accounting for more than half of all retail value and volume sales. Toilet paper is an everyday essential, but as incomes have increased so has the usage, with consumers seemingly becoming less concerned about how much they use.

Competitive landscape polarised between premium options and low-priced products

Swedish company Essity extended its lead in retail tissue in 2019 thanks to its strength in toilet paper with its Zewa brand. The company benefited from the growing demand for premium options, with it offering a range of 3- and 4-ply options, as well as scented products.

2020 AND BEYOND

COVID-19 impact

Retail tissue is now expected to grow by 3% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 2% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

COVID-19 resulted in an initial spike in demand as consumers looked to stockpile toilet paper, while the lockdown also resulted in increased consumption as consumers spent more time at home. Paper towels benefited from consumers looking to clean their homes more regularly, with concerns around COVID-19 encouraging households to clean surfaces more regularly.

Recovery and opportunities

Toilet paper is an everyday essential and despite the likely financial fallout from COVID-19 this will not change. The category already has a strong presence of private label and this should help to drive volume growth even if value growth suffers as a result.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Croatia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Croatia?
What are the major brands in Croatia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Croatia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue benefits in Croatia in 2019 as incomes rise

Consumers increase usage of toilet paper and make switch to higher quality products

Competitive landscape polarised between premium options and low-priced products

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation seen in 2019 as wages rise

Multinationals retain clear lead thanks to strong marketing investment

Incomes likely to be squeezed due to COVID-19 with the focus being on achieving the lowest prices

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Retail tissue benefits in Croatia in 2019 as incomes rise

Consumers increase usage of toilet paper and make switch to higher quality products

Competitive landscape polarised between premium options and low-priced products

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Croatia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue benefits in Croatia in 2019 as incomes rise

Consumers increase usage of toilet paper and make switch to higher quality products

Competitive landscape polarised between premium options and low-priced products

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation seen in 2019 as wages rise

Multinationals retain clear lead thanks to strong marketing investment

Incomes likely to be squeezed due to COVID-19 with the focus being on achieving the lowest prices

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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