Since the COVID-19 pandemic, antibacterial wipes have become more readily available in Costa Rica. With supply increasing and demand much reduced in 2022, disinfectant wipes are now heavily discounted.
Higher income consumers who purchase thicker toilet paper such as Charmin, could be tempted to trade down and try other brands offered at lower prices. While higher income consumers want thick toilet paper and are willing to pay a premium for it, they may opt to try slightly cheaper brands like Scott or the private label Member´s Selection.
Brands such as Seleccion Auto and Members Selection are offering high quality tissues products for less. Greater numbers of middle- and higher- income consumers will opt to try these brands as price grows in importance.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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