Retail tissue is expected to be in heavier demand over the course of 2020 due to the influence of the COVID-19 pandemic. In particular, the requirement for the population to spend a high proportion of their time at home has increased at-home consumption of tissue products, boosting retail sales across the board.
In 2020, the positive effect of the COVID-19 pandemic has been much more visible in retail volume sales than in terms of retail value sales. This highlights that consumers have been much more price-sensitive in 2020 than in previous years when it comes to retail tissue purchases.
In 2020, leading player Violeta doo has continued to pay attention to social responsibility, especially in response to the COVID-19 pandemic. The company has been donating medical equipment to numerous medical institutions throughout Bosnia and Herzegovina.
After seeing artificially boosted current value growth in response to the COVID-19 pandemic, retail tissue will naturally witness a slowdown in 2021. This will come because of consumers returning to their pre pandemic lifestyles, spending less time at home and thus leading to decreased demand of retail tissue.
It remains to be seen to what extent Bosnia and Herzegovina’s economy will be harmed by the COVID-19 pandemic. However, it is likely that retail tissue products will experience no major detriment in response to the dwindling economy over the forecast period.
Prior to the pandemic, recycled toilet paper was becoming increasingly popular, and this trend is set to continue over the duration of the forecast period. This can be seen as part of the increasing importance of environmental issues to a wider variety of consumers in Bosnia and Herzegovina, with younger consumers more likely to be interested in products with an explicit environmental positioning.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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