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Country Report

Retail Tissue in

Retail Tissue in Malaysia

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cultural and religious traditions to limit growth in toilet paper

Although toilet paper recorded the fastest growth within retail tissue in 2017, Malaysia has been particularly slow in adopting the usage of toilet paper. This is mainly due to its Muslim-dominant population, which comprised 60% of Malaysia’s entire population in 2017.

Retail tissue promises more room to grow with improved living standards

Monthly household incomes for Malays has reportedly grown according to Malaysian Rating Corp Bhd, which benefited from the relatively resilient domestic economy. In addition, incidence of poverty has significantly reduced, and overall income distribution has marginally improved.

COMPETITIVE LANDSCAPE

Strong competition from domestic companies

Domestic brands offer international brands strong competition as they dominate retail tissue with Nibong Tebal Paper Mill Sdn Bhd leading the category. Its brands, which include Premier and Cutie, resonate strongly with consumers due to their longstanding presence.

Green retail tissue still at nascent stage

Consumer awareness of the environment and a preference towards sustainable and environmentally-friendly products seems to be growing steadily but remains in its infancy, as product knowledge as well as availability continue to be rather limited. The slow uptake on green retail tissue is mainly due to sanitary and hygiene concerns among consumers and extra operating costs to be incurred by manufacturers, which leads to the higher final price of the products.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Malaysia?
What are the major brands in Malaysia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Malaysia - Category analysis

HEADLINES

PROSPECTS

Cultural and religious traditions to limit growth in toilet paper

Retail tissue promises more room to grow with improved living standards

COMPETITIVE LANDSCAPE

Strong competition from domestic companies

Green retail tissue still at nascent stage

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records robust growth in 2017

Price remains significant factor when purchasing tissue and hygiene

Nibong Tebal Paper Mill Sdn Bhd continues to lead tissue and hygiene

Bricks-and-mortar stores remain most important channel

Positive outlook is set for tissue and hygiene over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cultural and religious traditions to limit growth in toilet paper

Retail tissue promises more room to grow with improved living standards

COMPETITIVE LANDSCAPE

Strong competition from domestic companies

Green retail tissue still at nascent stage

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Malaysia - Category analysis

HEADLINES

PROSPECTS

Cultural and religious traditions to limit growth in toilet paper

Retail tissue promises more room to grow with improved living standards

COMPETITIVE LANDSCAPE

Strong competition from domestic companies

Green retail tissue still at nascent stage

CATEGORY DATA

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records robust growth in 2017

Price remains significant factor when purchasing tissue and hygiene

Nibong Tebal Paper Mill Sdn Bhd continues to lead tissue and hygiene

Bricks-and-mortar stores remain most important channel

Positive outlook is set for tissue and hygiene over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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