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Country Report

Retail Tissue in

Retail Tissue in Malaysia

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Low retail tissue consumption

In general, Malaysia has a relatively low penetration of retail tissue compared to other countries in the region. Despite the fact that Malaysia’s population is almost six times that of Singapore’s, the per capita consumption of retail tissue is around half that of the latter, while the average annual retail tissue consumption for Asia Pacific is still higher.

Soft pack tissue as an alternative to boxed facial tissue

Manufacturers introduced soft pack tissue as an alternative to boxed facial tissue over the review period. Consumers in general are divided between soft pack tissue and boxed facial tissue.

Pocket handkerchiefs records slower growth

However, it is worth noting that since the introduction of soft pack tissue, pocket handkerchiefs has recorded lower volume growth rates, which is likely to continue into the forecast period as pocket handkerchiefs usually contain eight to 10 sheets per pack, which is regarded as inconvenient for heavy users. Soft pack tissue which offers on-the-go convenience with a greater number of sheets in each pack saves consumers the trouble of having to add new packs of pocket handkerchiefs to their bags on a regular basis.

COMPETITIVE LANDSCAPE

Nibong Tebal Paper Mill leads retail tissue

Domestic tissue giant, Nibong Tebal Paper Mill, continued to lead retail tissue with its flagship Premier and Cutie brands holding significant shares in 2018. Premier and Cutie are well received by consumers as they have been present over a long period and have successfully become household brands in retail tissue and toilet paper, respectively.

Kimberly-Clark (M) in second place

Kimberly-Clark (M) trails the leader with its flagship Kleenex and Scott brands. Kleenex offers high-quality facial tissues, pocket handkerchiefs and toilet paper at higher price points than Nibong Tebal Paper Mill’s products.

Innovation the way forward

As premiumisation is slowing creeping into retail tissue and millennials are the driving force of the economy as they represent the vast majority of the workforce in Malaysia, manufacturers should aim to capture millennials’ attention in retail tissue. Innovative products such as tissue fragranced with essential oils, tissue marketed for colds and flu, 3-ply thick tissue and tissue with skin care ingredients such as shea butter for an added moisturising effect are likely to be introduced as manufacturers target consumers seeking high-quality products.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Malaysia?
What are the major brands in Malaysia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Malaysia - Category analysis

HEADLINES

PROSPECTS

Low retail tissue consumption

Soft pack tissue as an alternative to boxed facial tissue

Pocket handkerchiefs records slower growth

COMPETITIVE LANDSCAPE

Nibong Tebal Paper Mill leads retail tissue

Kimberly-Clark (M) in second place

Innovation the way forward

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records healthy growth in 2018

Consumers seek affordability and quality

Nibong Tebal Paper Mill leads tissue and hygiene

Hypermarkets, supermarkets and department stores remain popular channels

Positive outlook for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Malaysia

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Executive Summary

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PROSPECTS

Low retail tissue consumption

Soft pack tissue as an alternative to boxed facial tissue

Pocket handkerchiefs records slower growth

COMPETITIVE LANDSCAPE

Nibong Tebal Paper Mill leads retail tissue

Kimberly-Clark (M) in second place

Innovation the way forward

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Malaysia - Category analysis

HEADLINES

PROSPECTS

Low retail tissue consumption

Soft pack tissue as an alternative to boxed facial tissue

Pocket handkerchiefs records slower growth

COMPETITIVE LANDSCAPE

Nibong Tebal Paper Mill leads retail tissue

Kimberly-Clark (M) in second place

Innovation the way forward

CATEGORY DATA

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records healthy growth in 2018

Consumers seek affordability and quality

Nibong Tebal Paper Mill leads tissue and hygiene

Hypermarkets, supermarkets and department stores remain popular channels

Positive outlook for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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