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Country Report

Retail Tissue in

Retail Tissue in Malaysia

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Retail tissue benefits from short-term stockpiling and heightened hygiene awareness during pandemic

Retail tissue will record stronger demand in 2020 in Malaysia, partially benefitting from short-term stockpiling behaviour at the start of the pandemic as local consumers panic bought essential items such as toilet paper and facial tissues. This resulted in empty shelves in some retailers, leading to a surge in e-commerce, particularly for bulky items including toilet paper, as this channel enabled consumers to avoid contact with other people.

Facial tissue and pocket handkerchiefs continue to face competition from soft pack tissues

Sales growth for facial tissues increase in Malaysia will slow in 2020, as consumers, spending more time at home, are able to use toilet paper for this purpose. Toilet paper tends to be cheaper than facial tissues, thus this appealed to consumers hit by the economic impact of COVID-19.

Nibong Tebal Paper Mill strengthens leadership of retail tissue benefitting from established product portfolio

Domestic player Nibong Tebal Paper Mill Sdn Bhd will maintain its dominance of retail tissue in 2020, as it offers a comprehensive product range that caters to different consumer needs (such as recycled and non-recycled tissue products including toilet paper) covering various price ranges. Its brand Royal Gold is present in both facial tissues and toilet paper, catering to more affluent consumers who value premium quality, whilst Premier is the leading brand within facial tissues, paper tableware, and paper towels with a mid-priced positioning.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Malaysia?
What are the major brands in Malaysia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Retail tissue benefits from short-term stockpiling and heightened hygiene awareness during pandemic

Facial tissue and pocket handkerchiefs continue to face competition from soft pack tissues

Nibong Tebal Paper Mill strengthens leadership of retail tissue benefitting from established product portfolio

RECOVERY AND OPPORTUNITIES

Quick normalisation for toilet paper whilst niche areas set to see greatest impact

Strong growth potential due to relatively low per capita usage

Increasing demand for virgin pulp expected as consumers express concern over bleached products

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Retail tissue benefits from short-term stockpiling and heightened hygiene awareness during pandemic

Facial tissue and pocket handkerchiefs continue to face competition from soft pack tissues

Nibong Tebal Paper Mill strengthens leadership of retail tissue benefitting from established product portfolio

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Retail tissue benefits from short-term stockpiling and heightened hygiene awareness during pandemic

Facial tissue and pocket handkerchiefs continue to face competition from soft pack tissues

Nibong Tebal Paper Mill strengthens leadership of retail tissue benefitting from established product portfolio

RECOVERY AND OPPORTUNITIES

Quick normalisation for toilet paper whilst niche areas set to see greatest impact

Strong growth potential due to relatively low per capita usage

Increasing demand for virgin pulp expected as consumers express concern over bleached products

CATEGORY DATA

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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