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Country Report

Retail Tissue in

Retail Tissue in the US

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Paper towels outperforms facial tissues and napkins

Paper towels continued to record positive current value growth in 2019, as facial tissues saw a decline in sales and napkins registered flat sales growth. A stronger economy was supporting increased spending on paper towels rather than on reusable options such as cloth towels.

Rapidly renewable materials offer an answer toilet paper eco-concerns

While price and functionality tend to be the main purchasing criteria for disposable tissue products, there is a growing interest among consumers in more environmentally-friendly options and a greater awareness of the impact paper products, particularly toilet paper, have on the environment. Organisations such as the Natural Resources Defense Council have been publishing reports detailing the damage to forests from toilet paper production and ranking various tissue manufacturers on how environmentally friendly their processes are.

Private label moving upmarket, but Procter & Gamble, Kimberly-Clark and Georgia-Pacific still dominate sales

Private label continued to gain share in retail tissue in 2019. Over the years, private label players have been able to bring price tiering to their product lines.

2020 AND BEYOND

COVID-19 impact

Retail tissue is now expected to record growth of 11% at constant 2019 prices in 2020. This compares with the 1% figure forecast in our 2020 edition published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Recovery and opportunities

After the sharp increase in value sales in 2020 at constant 2019 prices, growth in retail tissue will move back into line with the figures included in our 2020 edition published in February 2020 (pre-COVID-19). This means either stagnating or only marginally positive growth rates (at 2019 constant prices) each year from 2021 to 2024, following the strong increase in sales expected in 2020.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in USA market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in USA?
What are the major brands in USA?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in the US - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Paper towels outperforms facial tissues and napkins

Rapidly renewable materials offer an answer toilet paper eco-concerns

Private label moving upmarket, but Procter & Gamble, Kimberly-Clark and Georgia-Pacific still dominate sales

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Increasing trend towards sustainable and natural products in tissue and hygiene in 2019

Private label grows in tissue and hygiene, but insurgent brands also a rising force in 2019

Retail tissue and hygiene is expected to grow in the forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Paper towels outperforms facial tissues and napkins

Rapidly renewable materials offer an answer toilet paper eco-concerns

Private label moving upmarket, but Procter & Gamble, Kimberly-Clark and Georgia-Pacific still dominate sales

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in the US - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Paper towels outperforms facial tissues and napkins

Rapidly renewable materials offer an answer toilet paper eco-concerns

Private label moving upmarket, but Procter & Gamble, Kimberly-Clark and Georgia-Pacific still dominate sales

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Increasing trend towards sustainable and natural products in tissue and hygiene in 2019

Private label grows in tissue and hygiene, but insurgent brands also a rising force in 2019

Retail tissue and hygiene is expected to grow in the forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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