As supply volatility eases throughout the forecast period, retail tissue’s longer-term performance will mainly be shaped by a strengthening population and disposable incomes, heightened hygiene awareness and flexible working patterns. Consumer demand for retail tissue overall will further normalise to near pre-pandemic levels, with toilet paper remaining the most popular product, benefitting from enduring hybrid and remote working practices, and subsequent increased at-home needs.
The pandemic accelerated the adoption of digital-based evolving business models such as direct-to-consumer subscriptions, because it offers greater stability and predictability during supply chain disruptions. Although most local consumers still purchase household essentials from physical stores, retail e-commerce will play an increasingly important, complementary role in the tissue shopping journey.
The sustainability theme will have a far-reaching impact on retail tissue in the coming years as the public and the industry sharpen focus on the environmental impact of these products. From more sustainable and renewable fibre sourcing to manufacturing, players will consider the overall tissue production lifecycle and increasingly take a more holistic and collaborative approach to sustainability.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!