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Retail Tissue in the US

March 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Retail Tissue industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Retail Tissue industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail Tissue in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail Tissue in USA?
  • Which are the leading brands in Retail Tissue in USA?
  • How are products distributed in Retail Tissue in USA?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Retail Tissue in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Extended home seclusion and enhanced cleaning routine boost retail tissue demand
Tissue scarcity favours private label products, direct-to-consumer brands and non-tissue products
Empathy sets the tone for customer engagement

RECOVERY AND OPPORTUNITIES

Demand softens as recovery sets in, while new habits keep per capita consumption elevated
Private label products gain further momentum from added capacity and deeper economic contraction
Sustainability initiatives continue to ring true

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020 Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020 Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020 Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025 Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene
COVID-19 country impact
Company response
Retailing shift
What’s next for tissue and hygiene?
Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025 Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020 Table 8 Infant Population 2015-2020 Table 9 Female Population by Age 2015-2020 Table 10 Total Population by Age 2015-2020 Table 11 Households 2015-2020 Table 12 Forecast Infant Population 2020-2025 Table 13 Forecast Female Population by Age 2020-2025 Table 14 Forecast Total Population by Age 2020-2025 Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020 Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020 Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020 Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020 Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020 Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020 Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025 Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Retail Tissue research and analysis database.

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