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Country Report

Retail Tissue in

Retail Tissue in the US

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Extended home seclusion and enhanced cleaning routine boost retail tissue demand

Retail tissue’s substantial sales gain in 2020 was mainly driven by shoppers’ higher-than-usual demand for toilet paper, paper towels and facial tissues due to extended home seclusion and enhanced hygienic awareness.

Tissue scarcity favours private label products, direct-to-consumer brands and non-tissue products

Despite supply hiccups during sporadic stockpiling phases, Procter & Gamble continued to lead the US retail tissue category. However, shelves empty of brand-name products and consumers tightening belts led to an increase in willingness to try private label products, which had over the years closed the quality gap to a point where consumers, particularly less brand-loyal millennials, no longer associated premium quality with higher-priced named-brands only.

Empathy sets the tone for customer engagement

In a time of crisis, tissue brands were shifting the communication to acknowledge an altered landscape and to further deepen consumers’ connection to this daily staple.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in USA market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in USA?
What are the major brands in USA?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Extended home seclusion and enhanced cleaning routine boost retail tissue demand

Tissue scarcity favours private label products, direct-to-consumer brands and non-tissue products

Empathy sets the tone for customer engagement

RECOVERY AND OPPORTUNITIES

Demand softens as recovery sets in, while new habits keep per capita consumption elevated

Private label products gain further momentum from added capacity and deeper economic contraction

Sustainability initiatives continue to ring true

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What’s next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in the US

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Extended home seclusion and enhanced cleaning routine boost retail tissue demand

Tissue scarcity favours private label products, direct-to-consumer brands and non-tissue products

Empathy sets the tone for customer engagement

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in the US - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Extended home seclusion and enhanced cleaning routine boost retail tissue demand

Tissue scarcity favours private label products, direct-to-consumer brands and non-tissue products

Empathy sets the tone for customer engagement

RECOVERY AND OPPORTUNITIES

Demand softens as recovery sets in, while new habits keep per capita consumption elevated

Private label products gain further momentum from added capacity and deeper economic contraction

Sustainability initiatives continue to ring true

CATEGORY DATA

Tissue and Hygiene in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What’s next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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