As pandemic-induced home seclusion eased in 2021, demand for retail tissue softened from the previous year, despite sporadic volatility. Despite the softening, hybrid work arrangements and subsequent at-home cleaning needs kept national and per capita tissue demand above the pre-pandemic level.
Against a backdrop of inflation, consumers placed more emphasis on product performance and value for money at the same time, driving businesses, which were already under significant supply chain and cost pressures, to further assess their value propositions and communications. From a consumer perspective, shoppers for household essentials, including retail tissue products, still considered tangible function-related features such as quality and performance as top purchasing priorities, according to Euromonitor International’s 2021 Voice of the Consumer Lifestyles survey, fielded in early 2021.
Sustainable packaging and alternative fibre sourcing remain at the heart of sustainability initiatives in retail tissue. From the consumer’s standpoint, when it comes to green actions, plastic reduction, recycling and using sustainable packaging, particularly recyclable packaging, were at the top, according to Euromonitor International’s 2021 Consumer Lifestyles survey.
The performance of retail tissue throughout the forecast period will be shaped by two forces – normalised demand, with much reduced volatility, and uncertain supply-side dynamics, at least in the near term. On the demand side, as the economy further emerges from the pandemic’s impact in the coming years, consumer demand for retail tissue products overall will further normalise to near pre-pandemic level, with paper towels and toilet paper remaining the top growth drivers.
The pandemic accelerated the adoption of digital-based evolving business models, such as direct-to-consumer subscription, because it offered more stability and predictability during supply chain hiccups. Although most consumers still shop for household essentials in stores, e-commerce will play a growing role in the retail tissue shopping journey in the forecast period.
The sustainability theme will have a far-reaching impact on retail tissue in the years to come. From more sustainable and renewable fibre sourcing to manufacturing, the tissue industry will consider the overall tissue production life cycle and increasingly take a more holistic and collaborative approach to sustainability.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!