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Country Report

Retail Tissue in

Retail Tissue in the US

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth in paper towels is offset by declines in facial tissues and napkins

Paper towels recorded modest growth in 2018, returning it to the steady growth it saw before its single year of current value decline in 2017. Growth can be attributed to many factors, but the most significant were consumers continuing to move away from paper tableware, and the steep decline in boxed facial tissues during 2018.

Various factors eat into volume sales in retail tissue

Changing consumer behaviour took its toll on retail tissue in 2018. Consumers spending more time outside their homes helped away-from-home tissue to experience growth at the expense of retail tissue.

Big box home improvement retailers capture share in paper towels

Paper towels continue to be popular purchases at home improvement stores such as Lowe’s and Home Depot. There is a clear interest amongst US consumers in starting DIY home improvement projects, leading to an increased number of customers at these stores.

COMPETITIVE LANDSCAPE

Private label continues to gain share at the expense of established brands

Private label lines steadily captured value share over the review period, and this trend continued in 2018. The maturity of this category makes it difficult for established brands to show product differentiation from other players.

Manufacturers increase their prices

The pulp imported from overseas has seen a decline in US markets, due to tariffs being levied by the current administration. This development was noted by manufacturers, and they were able to raise prices as a result of this; the pricing pressure from foreign pulp weakened and allowed them to compete in a more level environment.

Procter & Gamble holds onto its share, whilst other major competitors struggle

The Procter & Gamble Co was able to protect its value share during 2018, which could not be said about Kimberly-Clark or Georgia-Pacific. Kimberly-Clark suffered as most of its business is within facial tissues, which experienced the most severe decline of all retail tissue categories.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in USA market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in USA?
What are the major brands in USA?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in the US - Category analysis

HEADLINES

PROSPECTS

Growth in paper towels is offset by declines in facial tissues and napkins

Various factors eat into volume sales in retail tissue

Big box home improvement retailers capture share in paper towels

COMPETITIVE LANDSCAPE

Private label continues to gain share at the expense of established brands

Manufacturers increase their prices

Procter & Gamble holds onto its share, whilst other major competitors struggle

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in the US - Industry Overview

EXECUTIVE SUMMARY

Uptick in growth in retail tissue and hygiene

Rising raw materials costs to impact product pricing

Increasing competition from opposite ends of the spectrum

Changing consumer values

Slow population growth in a mature market

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in the US

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Executive Summary

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PROSPECTS

Growth in paper towels is offset by declines in facial tissues and napkins

Various factors eat into volume sales in retail tissue

Big box home improvement retailers capture share in paper towels

COMPETITIVE LANDSCAPE

Private label continues to gain share at the expense of established brands

Manufacturers increase their prices

Procter & Gamble holds onto its share, whilst other major competitors struggle

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in the US - Category analysis

HEADLINES

PROSPECTS

Growth in paper towels is offset by declines in facial tissues and napkins

Various factors eat into volume sales in retail tissue

Big box home improvement retailers capture share in paper towels

COMPETITIVE LANDSCAPE

Private label continues to gain share at the expense of established brands

Manufacturers increase their prices

Procter & Gamble holds onto its share, whilst other major competitors struggle

CATEGORY DATA

Tissue and Hygiene in the US - Industry Overview

EXECUTIVE SUMMARY

Uptick in growth in retail tissue and hygiene

Rising raw materials costs to impact product pricing

Increasing competition from opposite ends of the spectrum

Changing consumer values

Slow population growth in a mature market

MARKET INDICATORS

MARKET DATA

SOURCES

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