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Country Report

Retail Tissue in

Retail Tissue in Estonia

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A different kind of natural awareness affects retail tissue

Similar to other categories, awareness of the benefits of natural products is directing the demand for and product developments in retail tissue, but there are some nuances. Although the source for tissue products is natural (cellulose) and this should align with health awareness, there are some concerns regarding cellulose manufacturing.

New product development is intense within retail tissue

Due to the intense competition, new product development is crucial in retail tissue. One of the largest trends in retail tissue is the growing importance of larger packaging in the case of paper towels.

Boxed facial tissues and paper towels see the best performances

In current value terms, paper towels saw the best performance in 2018. Over the forecast period, however, the best performance is projected for boxed facial tissues.

COMPETITIVE LANDSCAPE

Antalis and Essity lead

Antalis and Essity were the clear leaders in retail tissue in Estonia in 2018, representing large multinational brands. Antalis is present with Lambi and Serla, and Essity with Zewa.

Private label remains important

Despite increasing living standards, there are plenty of Estonians who struggle financially and search for ways to cut their expenses. This might also include expenditure on retail tissue products such as toilet paper.

Horizon Tissue is the leading domestic player

The leading domestic player within retail tissue in 2018 was Horizon Tissue, which had a somewhat smaller value share than its multinational competitors. In addition, over the last few years, the company saw a decline in its value share.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Estonia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Estonia?
What are the major brands in Estonia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Estonia - Category analysis

HEADLINES

PROSPECTS

A different kind of natural awareness affects retail tissue

New product development is intense within retail tissue

Boxed facial tissues and paper towels see the best performances

COMPETITIVE LANDSCAPE

Antalis and Essity lead

Private label remains important

Horizon Tissue is the leading domestic player

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Estonia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene experiences healthy development

Discrepancy between natural aspects and convenience

Large multinationals lead, whilst small niche players are appearing

Modern grocery retailers dominates

Moderate growth is set to continue

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

A different kind of natural awareness affects retail tissue

New product development is intense within retail tissue

Boxed facial tissues and paper towels see the best performances

COMPETITIVE LANDSCAPE

Antalis and Essity lead

Private label remains important

Horizon Tissue is the leading domestic player

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Estonia - Category analysis

HEADLINES

PROSPECTS

A different kind of natural awareness affects retail tissue

New product development is intense within retail tissue

Boxed facial tissues and paper towels see the best performances

COMPETITIVE LANDSCAPE

Antalis and Essity lead

Private label remains important

Horizon Tissue is the leading domestic player

CATEGORY DATA

Tissue and Hygiene in Estonia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene experiences healthy development

Discrepancy between natural aspects and convenience

Large multinationals lead, whilst small niche players are appearing

Modern grocery retailers dominates

Moderate growth is set to continue

MARKET INDICATORS

MARKET DATA

SOURCES

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