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Country Report

Retail Tissue in

Retail Tissue in Estonia

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Toilet paper remains key to growth

Toilet paper remains the most important growth area in retail tissue, as these products are a basic necessity. This status has somehow left the category unaffected by the rising concerns with paper consumption and its negative impact on the environment.

Convenience remains key to growth

The single most important feature beyond essential necessity is convenience. All products are beneficial for a good number of daily chores.

Antalis leads but private label poses a potential competitive threat

In 2019 Antalis was the leading player in retail tissue with its Lambi and Serla brands performing very strongly. Antalis is a Finnish company, and Estonian consumers perceive Finnish products to be high quality.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to see a 3% constant 2019 value rise in 2020 in light of the impact of COVID-19. This compares to a 2% constant value 2019 fall forecast in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Stockpiling affected most retail tissue products at the beginning of the pandemic, especially the stockpiling of toilet paper. Toilet paper has seen a surge in demand as consumers have worried about paper supplies due to fears that production will cease or be transferred to other tissue products such as masks.

Recovery and opportunities

Retail tissue has seen rising demand during the COVID-19 pandemic; however, this is likely to have only minimal effects over the forecast period. While more people will strengthen their focus on hygiene and preventative health, the beneficial impact on retail tissue products will be diluted amidst an already growing demand for these products.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Estonia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Estonia?
What are the major brands in Estonia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Estonia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper remains key to growth

Convenience remains key to growth

Antalis leads but private label poses a potential competitive threat

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Increasing purchasing power and demographic structure shape tissue and hygiene sales in 2019

Finnish brand on a mission to shake up tissue and hygiene in 2019

COVID-19 is likely to alter consumer behaviour in the long term

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Toilet paper remains key to growth

Convenience remains key to growth

Antalis leads but private label poses a potential competitive threat

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Estonia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper remains key to growth

Convenience remains key to growth

Antalis leads but private label poses a potential competitive threat

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Increasing purchasing power and demographic structure shape tissue and hygiene sales in 2019

Finnish brand on a mission to shake up tissue and hygiene in 2019

COVID-19 is likely to alter consumer behaviour in the long term

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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