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Country Report

Retail Tissue in

Retail Tissue in South Korea

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Continued growth expected for retail tissue over the forecast period

The majority of retail tissue sales are accounted for by toilet paper, which therefore tends to govern the overall retail tissue performance, which will continue to be the case over the forecast period, when modest current value growth is expected. With population growth in South Korea expected to be gradually decreasing – from 0.

Chemical ingredients the biggest consumer concern in retail tissue

After the Oxy and Lilian issues, consumers became very sensitive with regard to chemical ingredients in their daily goods, requesting investigations by the Korean government into products they use. The Ministry of Food and Drug Safety has pushed through a law to control hygiene products – establishing since 19 April 2018 standards that must be met in terms of toxic substances in 10 products, including toilet paper, paper towels and napkins.

Hypermarkets the main distribution channels but internet retailing on the rise

The major distribution channel is hypermarkets as it displays various types of retail tissue products as well as offering price discounts and promotions. Major hypermarket players in particular offer their own private label lines such as No Brand by E-Mart, Only Price by Lotte Mart and Simplus by Homeplus, with relatively cheaper prices and reasonable quality products supplied by small local companies and widely accepted by consumers.

COMPETITIVE LANDSCAPE

Yuhan Kimberly remains the leading company in retail tissue

With increasing interest in hygiene through the use of bidets in a bathroom, the comfort of toilet paper of a desired length is also popular, which saw Yuhan Kimberly introduce Kleenex Ultra Clean in 2017. In addition, Yuhan Kimberly has a dual-track price strategy, Kleenex as a premium product and Poppy as a mass tissue product.

Private label lines continue to expand

Major retail players such as E-Mart, GS Supermarkets and Coupang, one of the major e-commerce retailers, have started to offer private label toilet paper and facial tissue since 2017. Their relatively cheaper prices than major manufacturers’ prices and the longer length of tissue are attractive to consumers, so that private label lines are gradually gaining a stronger presence in retail tissue.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in South Korea market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in South Korea?
What are the major brands in South Korea?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in South Korea - Category analysis

HEADLINES

PROSPECTS

Continued growth expected for retail tissue over the forecast period

Chemical ingredients the biggest consumer concern in retail tissue

Hypermarkets the main distribution channels but internet retailing on the rise

COMPETITIVE LANDSCAPE

Yuhan Kimberly remains the leading company in retail tissue

Private label lines continue to expand

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in South Korea - Industry Overview

EXECUTIVE SUMMARY

Demographic changes and organic/natural products influencing tissue and hygiene

Relieving “chemophobia” fears with eco-friendly products and government measures

Yuhan Kimberly remains the clear leader in tissue and hygiene

Growing importance of internet retailing

Slightly slower current value growth expected in tissue and hygiene

MARKET DATA

Table 7 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 8 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 9 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 10 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 11 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 12 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 13 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 14 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 15 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in South Korea

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Executive Summary

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PROSPECTS

Continued growth expected for retail tissue over the forecast period

Chemical ingredients the biggest consumer concern in retail tissue

Hypermarkets the main distribution channels but internet retailing on the rise

COMPETITIVE LANDSCAPE

Yuhan Kimberly remains the leading company in retail tissue

Private label lines continue to expand

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in South Korea - Category analysis

HEADLINES

PROSPECTS

Continued growth expected for retail tissue over the forecast period

Chemical ingredients the biggest consumer concern in retail tissue

Hypermarkets the main distribution channels but internet retailing on the rise

COMPETITIVE LANDSCAPE

Yuhan Kimberly remains the leading company in retail tissue

Private label lines continue to expand

CATEGORY DATA

Tissue and Hygiene in South Korea - Industry Overview

EXECUTIVE SUMMARY

Demographic changes and organic/natural products influencing tissue and hygiene

Relieving “chemophobia” fears with eco-friendly products and government measures

Yuhan Kimberly remains the clear leader in tissue and hygiene

Growing importance of internet retailing

Slightly slower current value growth expected in tissue and hygiene

MARKET DATA

SOURCES

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