Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Retail Tissue in

Retail Tissue in South Korea

Jun 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Players innovate as they strive for sales growth in mature retail tissue in 2019

Retail tissue is an increasingly mature and competitive area and saw only slow current value sales growth as a result in 2019. Many manufacturers expanded their production capacity over the review period, while a wide range of imported retail tissue paper brands also gained a presence with this resulting in growing price competition and hindering unit price growth.

Hypermarkets remain dominant but face growing challenge from e-commerce in 2019

Hypermarkets remained the dominant distribution channel for sales of retail tissue in 2019 but continued to lose share as a growing number of consumers switched to e-commerce. Most hypermarkets such as E-mart, Lotter mart and Homeplus continued to benefit from their private label ranges, with these offering good quality and lower prices in comparison to the leading brands, in addition to attractive price promotions.

Yuhan Kimberly retains lead through innovation but faces strong competition from private label in 2019

Yuhan Kimberly sustained its leading position in retail tissue 2019 due to ongoing innovation, with the company continuing to introduce new premium products. In November 2019, it launched Kleenex deco&soft with double embossing for enhanced softness and thickness, thus offering greater comfort.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 3% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a marginal decline forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Product areas across retail tissue will see a stronger value growth at constant 2019 prices in 2020 as a result of the COVID-19 pandemic, with consumers spending more time at home and thus using more of these products. Boxed facial tissues, napkins, paper towels and toilet paper will all benefit from increased use.

Recovery and opportunities

At the start of the forecast period, many consumers will continue to spend more time at home than they did during the review period. Social distancing measures will for example result in many working at least partially from home while COVID-19 concerns will contribute to many avoiding horeca outlets where possible and dining more at home.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in South Korea market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in South Korea?
What are the major brands in South Korea?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Retail Tissue in South Korea - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Players innovate as they strive for sales growth in mature retail tissue in 2019

Hypermarkets remain dominant but face growing challenge from e-commerce in 2019

Yuhan Kimberly retains lead through innovation but faces strong competition from private label in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic trends, chemophobia and Boycott Japan movement all shape sales in 2019

Yuhan Kimberly retains strong lead but faces growing competition from organic European brands and private label in 2019

COVID-19 pandemic will have little impact on forecast period trends

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Players innovate as they strive for sales growth in mature retail tissue in 2019

Hypermarkets remain dominant but face growing challenge from e-commerce in 2019

Yuhan Kimberly retains lead through innovation but faces strong competition from private label in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in South Korea - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Players innovate as they strive for sales growth in mature retail tissue in 2019

Hypermarkets remain dominant but face growing challenge from e-commerce in 2019

Yuhan Kimberly retains lead through innovation but faces strong competition from private label in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in South Korea - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic trends, chemophobia and Boycott Japan movement all shape sales in 2019

Yuhan Kimberly retains strong lead but faces growing competition from organic European brands and private label in 2019

COVID-19 pandemic will have little impact on forecast period trends

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports