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Country Report

Retail Tissue in

Retail Tissue in South Korea

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Penetration of electronic bidets creates demand for water-resistant toilet paper

Retail toilet paper takes the largest portion of value sales within total retail tissue; however, the category is at a mature stage and there seems no room for further growth. The biggest threats that hinder toilet paper’s growth are high penetration of electronic bidets and rapid growth of moist toilet paper, as they can be substituted for toilet paper.

Premiumisation strategy for toilet paper is a leading trend

In accordance with consumer demand, leading players are starting to produce 4-ply toilet paper, whereas 3-ply toilet paper is currently the mainstream. Yuhan Kimberly first launched 4-ply toilet paper in 2015 and Mirae Well Life followed by introducing a similar product in June 2017.

Paper towel packaging carries a “mark for food” to help ensure safety and hygiene

Paper towels continues to show positive growth as consumers use the towels for various purposes in the kitchen – such as for wiping surfaces, removing water or oil from food items, absorbing excessive oils from fried food by layering it on the plate and cleaning kitchen utensils – for their convenience and hygiene factors. Yuhan Kimberly took a first step, starting in May 2017, to producing paper towels that meet the same hygienic standards as food utensils, because, according to research conducted on behalf of its Kleenex brand, the majority of consumers use paper towels either directly or indirectly in contact with food items.

COMPETITIVE LANDSCAPE

Private label attracts consumers with affordable prices

Private label held a strong double-digit value share within retail tissue in 2017, mainly led by E-Mart. As the purchase pattern for retail tissue products has become polarised between premium and economy, private label lines gained popularity among price-conscious consumers.

Domestic manufacturers have a strong presence in the category

Domestic players have a strong positioning in overall retail tissue with nearly two thirds of total retail value sales. However, the value shares of individual domestic players are far lower compared to Yuhan Kimberly’s value share; Yuhan Kimberly is the only non-domestic player within retail tissue.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in South Korea market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in South Korea?
What are the major brands in South Korea?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in South Korea - Category analysis

HEADLINES

PROSPECTS

Penetration of electronic bidets creates demand for water-resistant toilet paper

Premiumisation strategy for toilet paper is a leading trend

Paper towel packaging carries a “mark for food” to help ensure safety and hygiene

COMPETITIVE LANDSCAPE

Private label attracts consumers with affordable prices

Domestic manufacturers have a strong presence in the category

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in South Korea - Industry Overview

EXECUTIVE SUMMARY

Changing population structure inevitably impacts tissue and hygiene performance

Widely publicised safety issues cause consumers to demand non-toxic products

Yuhan Kimberly’s strength keeps competitors at bay

Internet retailing takes greater sales portion through offering competitive prices

Positive growth potential with market opportunities

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Penetration of electronic bidets creates demand for water-resistant toilet paper

Premiumisation strategy for toilet paper is a leading trend

Paper towel packaging carries a “mark for food” to help ensure safety and hygiene

COMPETITIVE LANDSCAPE

Private label attracts consumers with affordable prices

Domestic manufacturers have a strong presence in the category

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in South Korea - Category analysis

HEADLINES

PROSPECTS

Penetration of electronic bidets creates demand for water-resistant toilet paper

Premiumisation strategy for toilet paper is a leading trend

Paper towel packaging carries a “mark for food” to help ensure safety and hygiene

COMPETITIVE LANDSCAPE

Private label attracts consumers with affordable prices

Domestic manufacturers have a strong presence in the category

CATEGORY DATA

Tissue and Hygiene in South Korea - Industry Overview

EXECUTIVE SUMMARY

Changing population structure inevitably impacts tissue and hygiene performance

Widely publicised safety issues cause consumers to demand non-toxic products

Yuhan Kimberly’s strength keeps competitors at bay

Internet retailing takes greater sales portion through offering competitive prices

Positive growth potential with market opportunities

MARKET INDICATORS

MARKET DATA

SOURCES

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