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Country Report

Retail Tissue in

Retail Tissue in the United Kingdom

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Price rises lead to strong value growth whilst sustainability gains importance

Retail tissue saw higher current value growth than volume growth in 2019, maintaining the trend seen the previous year. The increase in pulp prices due to limitations in global supply led to price rises and therefore increased value sales.

Kimberly-Clark maintains its lead despite the rise of private label and smaller eco-friendly players

Kimberly-Clark Holding remained the leading individual player in retail tissue in value terms in 2019, with its Andrex and Kleenex brands. However, the combined value share of private label was far higher, and continued to grow, whilst the leader saw a share decline.

Recent new launches help to boost volume growth

Although growth in retail tissue was particularly strong in value terms in 2019, the category also saw a second year of volume growth. This was partly because the main players carried out new launches aiming to boost sales in retail tissue.

2020 AND BEYOND

COVID-19 impact

Retail tissue is expected to see 5% growth in 2019 constant value terms in 2020 overall, in light of the impact of COVID-19. This is a strong improvement on the 1% growth forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

As consumers are staying at home more, they are using more toilet paper, which is expected to lead this category to see one of the strongest current value growth rates in 2020. Similarly, more time spent at home is also expected to lead to strong growth for paper towels.

Recovery and opportunities

Retail tissue is expected to see higher current value growth in the forecast period than was seen in the review period. This is mainly due to the impact of COVID-19.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in United Kingdom?
What are the major brands in United Kingdom?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in the United Kingdom - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Price rises lead to strong value growth whilst sustainability gains importance

Kimberly-Clark maintains its lead despite the rise of private label and smaller eco-friendly players

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sustainability increases in importance in many categories

Quality private label products continue to take share from the leader

Strong growth, with a standout performance for retail adult incontinence

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Price rises lead to strong value growth whilst sustainability gains importance

Kimberly-Clark maintains its lead despite the rise of private label and smaller eco-friendly players

Recent new launches help to boost volume growth

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in the United Kingdom - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Price rises lead to strong value growth whilst sustainability gains importance

Kimberly-Clark maintains its lead despite the rise of private label and smaller eco-friendly players

Recent new launches help to boost volume growth

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sustainability increases in importance in many categories

Quality private label products continue to take share from the leader

Strong growth, with a standout performance for retail adult incontinence

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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