Retail tissue is predicted to experience stable demand over the forecast period to remain above pre-pandemic levels, despite further marginal declines for the category in 2023/2024. The initial declines will come as a result of a further normalisation of demand following the surge during 2020, and the greater resumption of pre-pandemic habits.
Private label is set to continue to strengthen its dominance of the category in retail volume terms over the forecast period, making gains from major players. In 2023 in particular, the effects of high inflation from 2022 will still be very much felt and as a result, living costs are expected to remain elevated.
The way local consumers shop for retail tissue is expected to further develop over the forecast period. Retail e-commerce is gaining penetration of tissue and hygiene, with sales of retail tissue through this distribution channel likely to continue growing in the coming years as consumers add toilet paper for instance, to their online grocery shop.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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