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Retail Tissue in
United Kingdom

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Value sales in retail tissue are expected to increase

Retail tissue is expected to increase in current value terms over the forecast period, largely due to the rising unit prices of tissue products. The price of wood pulp has been on a steady rise since late 2016, driven by growth in demand from China, which the market could not deliver.

Private label products set to become more attractive

The steady rise of unit prices in retail tissue due to the unstable market conditions is leading many consumers in the UK to move away from premium brands towards private label, such as Tesco’s own lines, which held the largest volume share in retail tissue in 2018. A pricing battle is likely to begin in the UK, as manufacturers begin to work for lower profit margins to attract customers to their products and remain competitive in the market.

Facial tissues is set to record the strongest growth in retail tissue

Facial tissues is set to record the strongest current value growth within retail tissue over the forecast period in both current value and volume terms. Major manufacturers of facial tissues raised prices around the world during 2018, such as Kimberly-Clark with its Kleenex brand, the price of which increased by 2%.

COMPETITIVE LANDSCAPE
Private label leads retail tissue

Private label witnessed a strong lead in both volume and value terms in retail tissue over recent years. Consumers have been dropping premium brands for more affordable products, and the recent increases in unit prices because of the market conditions supported this move.

Sustainability issues gain importance

Although pricing is becoming very important for UK consumers, sustainability concerns are also on the rise in paper-based products. Several sustainable products have found their way into the market using alternatives to wood pulp, which also means that at a time when most manufacturers are being forced to raise prices, prices of alternative products are able to remain more stable, although they do tend to have higher unit prices in the first place.

Kimberly-Clark attempts to sell its less profitable business

Kimberly-Clark Holding was the leading branded player in the UK in retail tissue in 2018; however, it lost ground to private label manufacturers over recent years, which led it to attempt the sale of its European tissue business in 2018, as way to exit a less profitable business. Although it did spark interest, the US-based company decided not to go ahead with the sale of its European tissue business when the anticipated price tag of USD1.

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Retail Tissue in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Retail Tissue in United Kingdom?
  • What are the major brands in United Kingdom?
  • What is the performance of pocket handkerchiefs vs boxed facial tissues?
  • What are the key new product launches in the tissues market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Tissue in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Value sales in retail tissue are expected to increase
Private label products set to become more attractive
Facial tissues is set to record the strongest growth in retail tissue

COMPETITIVE LANDSCAPE

Private label leads retail tissue
Sustainability issues gain importance
Kimberly-Clark attempts to sell its less profitable business

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Retail tissue and hygiene records value growth in 2018
Rising unit prices push consumers towards private label
Kimberly-Clark and Essity close in on Procter & Gamble
Discounters continues to gain retail value share in tissue and hygiene
Retail tissue and hygiene is expected to continue to grow in the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources