Retail tissue expected to record a positive performance in value terms going forward; however, growth will be slower than during the review period as most of the categories have reached a considerable level of maturity and consumers are expected to spend more time out of home over the forecast period. Nevertheless, with hybrid working arrangements remaining in place and an economic recession that is likely to cause consumers to cut back on discretionary spending and stay in rather than eat out, for example, demand for retail tissue for use in and around the home, such as paper towels, toilet paper and boxed facial tissues will likely remain high.
Private label is set to continue to gain share in the category over the course of the forecast period. The increasing sophistication already evident in private label will result in growing competition with manufacturer brands in terms of quality and innovation.
After registering strong growth during COVID-19, e-commerce is expected to continue to gain in relevance over the forecast period. New consumers to this distribution channel during the pandemic are likely to make repeat purchases, particularly for bulky toilet paper as they come to appreciate the benefits of convenient home delivery and the opportunity to find competitive prices, particularly as the forecast period is likely to be marked by increasing price sensitivity.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This report originates from Passport, our Retail Tissue research and analysis database.
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