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Country Report

Retail Tissue in

Retail Tissue in Portugal

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Per capita consumption is below average for Western Europe

The habit of using these products, supported by GDP growth and more confident consumers searching for differentiated and more convenient products, resulted in retail volume and value growth in 2017. Tourist demand also had an impact, as restaurants, cafés and lodging operators tend to purchase retail tissue in grocery stores.

Paper towels sees fast development

Paper towels recorded fast retail current value sales growth in 2017. Portuguese consumers use paper towels for multiple purposes: for cleaning floors and balconies; as napkins or handkerchiefs; and for wrapping sandwiches and other food.

Price elasticity is a key driver in retail tissue

Promotional activity remains a strong driver of retail tissue sales. Toilet paper is highly affected due to its high maturity and household penetration.

COMPETITIVE LANDSCAPE

Renova is the leading player in retail tissue

Renova, a domestic player, consolidated its leading position in retail tissue in value sales terms in 2017. The company benefits from investments in innovation as well as national and international recognition.

Smaller players find it hard to compete

The strength of Renova and private label makes it difficult for smaller players to compete for share in a highly price competitive environment. For example, domestic players Suavecel and Pampi-Lar, which compete in the economy-to-mid-priced segments, offer insignificant differentiation and only a small number of references.

Smaller categories face strong challenges

Paper tableware saw a decline in retail volume and value sales in 2017, as it is largely defined by napkins, which continued to see strong competition from paper towels. While napkins are used in Portuguese households, paper tableware is generally used for parties in the home, mainly children’s.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Portugal?
What are the major brands in Portugal?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Portugal - Category analysis

HEADLINES

PROSPECTS

Per capita consumption is below average for Western Europe

Paper towels sees fast development

Price elasticity is a key driver in retail tissue

COMPETITIVE LANDSCAPE

Renova is the leading player in retail tissue

Smaller players find it hard to compete

Smaller categories face strong challenges

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene sees growth in 2017

Away-from-home grows faster than retail in 2017

Procter & Gamble Portugal leads but sells Lindor brand in away-from-home

Convenience formats spread while Amazon announces free delivery services

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Per capita consumption is below average for Western Europe

Paper towels sees fast development

Price elasticity is a key driver in retail tissue

COMPETITIVE LANDSCAPE

Renova is the leading player in retail tissue

Smaller players find it hard to compete

Smaller categories face strong challenges

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Portugal - Category analysis

HEADLINES

PROSPECTS

Per capita consumption is below average for Western Europe

Paper towels sees fast development

Price elasticity is a key driver in retail tissue

COMPETITIVE LANDSCAPE

Renova is the leading player in retail tissue

Smaller players find it hard to compete

Smaller categories face strong challenges

CATEGORY DATA

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene sees growth in 2017

Away-from-home grows faster than retail in 2017

Procter & Gamble Portugal leads but sells Lindor brand in away-from-home

Convenience formats spread while Amazon announces free delivery services

MARKET INDICATORS

MARKET DATA

SOURCES

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