Competitive Landscape
Local Manufacturing and Innovation Sustain Leading Brands
Retail tissue in Portugal is concentrated, with the top four players—Sonae Modelo Continente Hipermercados, Renova, Lidl and Jerónimo Martins—collectively holding a substantial share of value sales in 2025. Sonae Modelo Continente Hipermercados maintains a leading position with a 21% value share, closely followed by Renova, also at 21%, Lidl at 16%, and Jerónimo Martins at 15%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Portugal?
- Which are the leading brands in Retail Tissue in Portugal?
- How are products distributed in Retail Tissue in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Portugal - Category analysis
Key Data Insights
Renova Leverages Premiumisation and Sustainability Trends to Drive Growth
Renova Leverages Premiumisation and Sustainability Trends to Drive Growth
Premium Toilet Paper Outpaces Paper Tableware Amid Value-Focused Promotions
Consumers Expected to Trade up for Premium Features
Private Label and Supermarkets Expected to Adapt to Changing Consumer Priorities
Sustainability-Led Innovation Set to Shape Product Development and Consumer Choice
Local Manufacturing and Innovation Sustain Leading Brands
Supermarkets Consolidate Their Lead as Discounters and Hypermarkets Challenge Small Grocers
Digital Consumers Drive Gradual Online Growth as Delivery Hurdles Persist
Renova and Price Promotions Shape Consumer Upgrading Choices
Renova Expands Recycled Textile Fibre Innovation to New Lines
Promotional Discounting Drives Premium Sales and Value Uplift
Tissue and Hygiene in Portugal - Industry Overview
Renova Leverages Sustainability Investments to Expand across Borders
Key Data Insights
Renova Leverages Sustainability Investments to Expand across Borders
Procter & Gamble Drives Premiumisation with Online Discount Campaigns
Innovation and Premiumisation Set to Drive Growth in Sustainable Products
Legislative Shifts and Digital Adoption Expected to Shape Consumer Access and Preferences
Procter & Gamble Defends Lead as Private Label Growth Slows
Established Retailers Expand Reach with New Store Openings and Loyalty Programmes
Online Discounts and Convenience Drive Steady E-Commerce Gains in Baby and Hygiene Products
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
-
- Napkins
- Tablecloths
-
- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!