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Country Report

Retail Tissue in

Retail Tissue in Portugal

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Improving economy sees consumers trading up within retail tissue in 2019

Portugal’s economy continued to perform well at the end of the review period with GDP growth and declining unemployment. As a result, consumer confidence continued to improve in 2019 with disposable income on the rise, with this encouraging spending on added-value products and discretionary items such as boxed facial tissues and napkins.

Napkins continues its recovery as incomes rise while boxed facial tissues benefits from rising health and hygiene awareness

Boxed facial tissues is one of the smallest categories of retail tissue in Portugal, but it was also the most dynamic category in 2019. In Portugal, all such products are packaged in cardboard boxes, and manufacturers are successfully using the packaging to differentiate products and attract consumers’ attention.

Renova benefits from differentiated offer and new product development, but private label retains dominance as it expands into premium lines

Renova remained the leading player in retail tissue in 2019 with it holding a strong position in most categories. The company benefited from the improving economic scenario towards the end of the review period as consumers began trading up to higher quality products.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 6% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 3% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

All categories appear to be performing better than was projected pre-COVID-19, although in the case of napkins and tablecloths the change is minimal with these not seen as essential. Toilet paper is by far the largest category in retail tissue and with concerns over possible shortages in stores there was initial stockpiling by consumers, providing a boost to growth in the short-term.

Recovery and opportunities

COVID-19 is projected to result in a global recession and as such consumer incomes could come under strain during the forecast period. Despite this, hygiene has risen to the top of the list of priorities for many consumers and as such products which can help prevent the spread of germs are likely to grow in popularity.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Portugal?
What are the major brands in Portugal?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Portugal - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Improving economy sees consumers trading up within retail tissue in 2019

Napkins continues its recovery as incomes rise while boxed facial tissues benefits from rising health and hygiene awareness

Renova benefits from differentiated offer and new product development, but private label retains dominance as it expands into premium lines

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Strong economy leading to premiumisation in 2019

Competitive landscape a three-way battle between Renova, Procter & Gamble and private label

Economic downturn expected to hit sales, but essential nature of many products should ensure continued growth

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Portugal

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Improving economy sees consumers trading up within retail tissue in 2019

Napkins continues its recovery as incomes rise while boxed facial tissues benefits from rising health and hygiene awareness

Renova benefits from differentiated offer and new product development, but private label retains dominance as it expands into premium lines

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Portugal - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Improving economy sees consumers trading up within retail tissue in 2019

Napkins continues its recovery as incomes rise while boxed facial tissues benefits from rising health and hygiene awareness

Renova benefits from differentiated offer and new product development, but private label retains dominance as it expands into premium lines

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Strong economy leading to premiumisation in 2019

Competitive landscape a three-way battle between Renova, Procter & Gamble and private label

Economic downturn expected to hit sales, but essential nature of many products should ensure continued growth

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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