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Country Report

Retail Tissue in

Retail Tissue in Portugal

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation drives sales

Despite some signs of uncertainty in other markets, which could affect the national economy, consumers continue to feel confident about the future, supported by positive economic news such as GDP growth and declining unemployment. In a highly promotional market with a high private label share, consumers showed greater willingness to purchase high-quality products in 2018, with manufacturers reinforcing their offer and communicating about premium products offering a higher number of sheets, greater softness and compact or larger rolls.

Boxed facial tissues is small but growing strongly

Boxed facial tissues continue to have very low penetration in the Portuguese market, offering manufacturers the possibility of continuing to develop the category by reaching additional consumers. In 2017 the category registered a strong positive performance, and continued to see a similar growth rate in 2018.

Compact products and bigger sizes continue to gain traction

The visible movement towards bigger and more compact rolls was reinforced in 2018, as consumers better understood such products and realised their convenience. This trend was visible not only in paper towels, but also in toilet paper, with brands present in the market widening their offer of compact rolls, from simpler to more expensive premium references.

COMPETITIVE LANDSCAPE

Renova reinforces its leadership

The leading player in most retail tissue categories, Renova - Fábrica de Papel do Almonda, managed to improve its overall share in retail tissue in 2018, due to increasing sales of more premium products. The brand continues to lead in terms of innovation and product development, taking advantage of its high awareness and positive image.

The rising price of raw materials is already affecting retail tissue

Virgin pulp is seeing price increases, reinforced by China’s refusal to use recycled paper from other countries, which put additional pressure on prices. Brands are already passing this on in final prices to consumers, and according to players in the market this trend is expected to evolve as energy costs and virgin pulp prices are expected to continue to rise.

Colhogar launches a premium line

Following a premiumisation strategy, Colhogar from Essity Portugal launched a new premium line in toilet paper, Colhogar Acolchoado, with padded triple-ply, and new premium Colhogar Adapt in paper towels. This innovative reference allows the towel to be split in two, avoiding unnecessary waste.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Portugal?
What are the major brands in Portugal?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Portugal - Category analysis

HEADLINES

PROSPECTS

Premiumisation drives sales

Boxed facial tissues is small but growing strongly

Compact products and bigger sizes continue to gain traction

COMPETITIVE LANDSCAPE

Renova reinforces its leadership

The rising price of raw materials is already affecting retail tissue

Colhogar launches a premium line

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

The better economic context supports growth

Consumers are more open to purchasing premium products

Tissue and hygiene is led by a national player and an international player

Retailers reinforce private label and online retailing

Positive outlook for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Portugal

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Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation drives sales

Boxed facial tissues is small but growing strongly

Compact products and bigger sizes continue to gain traction

COMPETITIVE LANDSCAPE

Renova reinforces its leadership

The rising price of raw materials is already affecting retail tissue

Colhogar launches a premium line

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Portugal - Category analysis

HEADLINES

PROSPECTS

Premiumisation drives sales

Boxed facial tissues is small but growing strongly

Compact products and bigger sizes continue to gain traction

COMPETITIVE LANDSCAPE

Renova reinforces its leadership

The rising price of raw materials is already affecting retail tissue

Colhogar launches a premium line

CATEGORY DATA

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

The better economic context supports growth

Consumers are more open to purchasing premium products

Tissue and hygiene is led by a national player and an international player

Retailers reinforce private label and online retailing

Positive outlook for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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