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Country Report

Retail Tissue in

Retail Tissue in Portugal

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion trend as a result of lockdown results in panic buying for essential retail tissue products in 2020

The home seclusion trend as a result of the pandemic and subsequent lockdown in Portugal resulted in a notable upturn in demand for retail tissue in 2020 across much of the category, with the exception of paper tableware. Remote working and studying, in addition to the closure of horeca outlets, resulted in a significant shift from away-from-home channels for tissue products, as consumers spent more time at home cooking and preparing meals.

Higher value growth evident of some upgrading due to product shortages in 2020

Despite a significant upturn in demand for much of retail tissue in 2020, the category recorded higher current value growth compared to volume. The temporary out of stock situation of the dominant private label within toilet paper, and the suspension of promotional activity during the lockdown due to heightened demand forced consumers to upgrade and choose more premium offers, even if they would not normally, out of desperation and fear of going without.

Renova retains overall leadership in 2020 but private label remains dominant

Renova retained its leadership of retail tissue in 2020 with it holding a strong position in most categories. The company benefited from some trading up to higher quality products due to stock shortages and initial panic buying during the pandemic.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Portugal market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Portugal?
What are the major brands in Portugal?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend as a result of lockdown results in panic buying for essential retail tissue products in 2020

Higher value growth evident of some upgrading due to product shortages in 2020

Renova retains overall leadership in 2020 but private label remains dominant

RECOVERY AND OPPORTUNITIES

Greater return to normalisation in terms of purchasing behaviour for maturing category

Sustainability likely to feature in players’ further product development

E-commerce likely to retain new consumers to the channel

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion trend as a result of lockdown results in panic buying for essential retail tissue products in 2020

Higher value growth evident of some upgrading due to product shortages in 2020

Renova retains overall leadership in 2020 but private label remains dominant

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Portugal - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend as a result of lockdown results in panic buying for essential retail tissue products in 2020

Higher value growth evident of some upgrading due to product shortages in 2020

Renova retains overall leadership in 2020 but private label remains dominant

RECOVERY AND OPPORTUNITIES

Greater return to normalisation in terms of purchasing behaviour for maturing category

Sustainability likely to feature in players’ further product development

E-commerce likely to retain new consumers to the channel

CATEGORY DATA

Tissue and Hygiene in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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