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Country Report

Retail Tissue in

Retail Tissue in Egypt

16 pages, Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Boxed facial tissues registers strong growth in 2018

Boxed facial tissues and pocket handkerchiefs both recorded positive growth in 2018, although the performance of boxed facial tissues was much stronger. Despite a slowdown in retail volume growth in 2018 and a slight decline in unit prices, boxed facial tissues still performed very well compared to other categories in retail tissue.

Napkins records significant drop in value and volume terms in 2018

Napkins is considered a luxury product in the Egyptian market. Sales are mostly limited to middle- and upper-income households and the products are found in limited distribution channels.

Toilet paper records modest retail current value growth in 2018

Toilet paper is an essential product in most households, irrespective of income level or geography. Hence, it is one of the fastest-growing categories in terms of retail volume, since it is driven by rapid population growth.

COMPETITIVE LANDSCAPE

Boxed facial tissues continues to be a highly fragmented category

Aside from Al Bardi Paper Mill Co SAE (Fine) Egypt’s clear lead and Target Global Co’s number two brand White, the remainder of boxed surface tissues share is highly fragmented among a large number of companies and brands, the most notable of which are Egyptian Co for Paper & Tissue Products’ brand Zeina and Hayat Kimya’s Papia. Most of the sales share is diluted by unregistered and unofficial brands that are manufactured and sold on a small scale.

Al Bardi Paper Mill Co’s leading share in pocket handkerchiefs is growing

In 2017, Al Bardi Paper Mill Co’s Fine brand almost doubled its share thanks to sustained efforts to increase the brand’s reach across a number of retail channels. Fine has been able to solidify its strong position in the value chain for pocket handkerchiefs, although it has been struggling to maintain share as a result of fierce competition in other categories.

Competition intensifies in paper towels

Paper towels is still currently led by Al Bardi Paper Mill Co SAE (Fine) Egypt’s Fine brand. However, since the beginning of the review period, Fine’s brand share has been gradually declining.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Egypt?
What are the major brands in Egypt?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Egypt - Category analysis

HEADLINES

PROSPECTS

Boxed facial tissues registers strong growth in 2018

Napkins records significant drop in value and volume terms in 2018

Toilet paper records modest retail current value growth in 2018

COMPETITIVE LANDSCAPE

Boxed facial tissues continues to be a highly fragmented category

Al Bardi Paper Mill Co’s leading share in pocket handkerchiefs is growing

Competition intensifies in paper towels

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records weak value growth in 2018

Decreasing unit prices contribute to slowdown in tissue and hygiene value growth

Procter & Gamble Egypt SAE continues to lead tissue and hygiene but Hayat Kimya is gaining ground

Modern retail channels continue to dominate retail tissue and hygiene

Performance of tissue and hygiene is expected to be strong in the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Egypt

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Executive Summary

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PROSPECTS

Boxed facial tissues registers strong growth in 2018

Napkins records significant drop in value and volume terms in 2018

Toilet paper records modest retail current value growth in 2018

COMPETITIVE LANDSCAPE

Boxed facial tissues continues to be a highly fragmented category

Al Bardi Paper Mill Co’s leading share in pocket handkerchiefs is growing

Competition intensifies in paper towels

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Egypt - Category analysis

HEADLINES

PROSPECTS

Boxed facial tissues registers strong growth in 2018

Napkins records significant drop in value and volume terms in 2018

Toilet paper records modest retail current value growth in 2018

COMPETITIVE LANDSCAPE

Boxed facial tissues continues to be a highly fragmented category

Al Bardi Paper Mill Co’s leading share in pocket handkerchiefs is growing

Competition intensifies in paper towels

CATEGORY DATA

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records weak value growth in 2018

Decreasing unit prices contribute to slowdown in tissue and hygiene value growth

Procter & Gamble Egypt SAE continues to lead tissue and hygiene but Hayat Kimya is gaining ground

Modern retail channels continue to dominate retail tissue and hygiene

Performance of tissue and hygiene is expected to be strong in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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