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Country Report

Retail Tissue in

Retail Tissue in Egypt

Mar 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Panic buying boosts volume at the start of lockdown whilst price promotions decrease overall unit price

In 2020, COVID-19 will have a reasonably strong positive impact on volume sales of retail tissue in Egypt. Consumers were keen to stock these products, particularly toilet paper and boxed facial tissues, to practice good hygiene and thus engaged in some panic buying at the start of the lockdown.

Most categories perform well, with napkins the exception

Boxed facial tissues will continue to see the strongest current value growth within retail tissue in 2020, as well as maintaining a strong volume increase. Over the review period, boxed facial tissues benefitted from the fact that these products are available in some retail channels that other tissue products are not.

Al Bardi Paper Mill Co Egypt will continue to strongly lead category

Al Bardi Paper Mill Co Egypt will continue to lead retail tissue in value terms in 2020, thanks to the performance of its Fine brand. The brand leads paper towels, facial tissues and toilet paper, and also has presence in paper tableware.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Egypt?
What are the major brands in Egypt?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Egypt - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Panic buying boosts volume at the start of lockdown whilst price promotions decrease overall unit price

Most categories perform well, with napkins the exception

Al Bardi Paper Mill Co Egypt will continue to strongly lead category

RECOVERY AND OPPORTUNITIES

Strong potential for category growth in post-COVID-19 landscape

Increased competition expected amongst both local and international players

Brand awareness and health standards to combat illegal unhygienic products

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Egypt

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Executive Summary

New Report Guarantee

2020 IMPACT

Panic buying boosts volume at the start of lockdown whilst price promotions decrease overall unit price

Most categories perform well, with napkins the exception

Al Bardi Paper Mill Co Egypt will continue to strongly lead category

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Overview

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Table of Contents

Retail Tissue in Egypt - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Panic buying boosts volume at the start of lockdown whilst price promotions decrease overall unit price

Most categories perform well, with napkins the exception

Al Bardi Paper Mill Co Egypt will continue to strongly lead category

RECOVERY AND OPPORTUNITIES

Strong potential for category growth in post-COVID-19 landscape

Increased competition expected amongst both local and international players

Brand awareness and health standards to combat illegal unhygienic products

CATEGORY DATA

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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