Even as the immediate threat from COVID-19 was perceived to be diminishing, it left a lasting impact on consumer health-awareness, which was reflected in strong demand for all products related to health and hygiene. Facial tissues saw further growth, as these products continued to become an integrated part of consumers’ hygiene habits.
While the COVID-19 crisis left consumers with financial stress, facing inflation and budget constraints, quality retains an important role in purchasing decisions when it comes to health-related products. At the same time, the leading brands engaged in intense pricing competition in order to gain share in the context of rising demand.
E-commerce continued to show strong growth in retail tissue in 2021, with a particularly dynamic performance in the facial tissues category. The channel’s capacity to offer competitive pricing, including economic bundles and discounts usually only accessible through large supermarkets and hypermarkets, played an important role in maintaining consumer interest in online shopping even as restrictions on store-based retailing were eased.
Over the forecast period, population growth, urbanisation, and greater distribution reach will continue to boost sales of tissue products across most categories. Furthermore, COVID-19 will contribute to greater interest in hygiene and create a habitual, long-term positive change in consumers’ spending on tissue products.
The continued expansion of e-commerce will be another lasting effect of the COVID-19 crisis. The channel’s ongoing popularity will be supported by the enhanced consumer digital engagement resulting from the COVID-19 crisis, when many people had to turn to online resources for everyday purposes such as work, study, socialising and entertainment, as well as shopping.
Both local and international players are looking to localise and expand their production to meet the rising demand for retail tissue products and be more competitive by lowering costs and increasing profit margins. This has led to the availability of a wide variety of tissue products with varying quality and prices.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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