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Country Report

Retail Tissue in

Retail Tissue in Egypt

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tissue manufacturing adversely impacted by various issues

The tissue industry in Egypt reached maturity around 20 years ago. The owner of the Fine brand, Nuqul Group, pioneered tissue production in the local market.

Retail tissue continues to record solid current value and volume growth in 2017

Retail tissue recorded further solid current value and volume growth in 2017. Boxed facial tissues posted the strongest growth in both value and volume terms because these products are also used as substitutes for toilet paper and paper towels.

Counterfeit products pose a real risk to major brand manufacturers

As in nappies/diapers/pants, counterfeit retail tissue is also a problem in the Egyptian market, with this being produced and then sold under the name of established brands. Unfortunately, these products can deceive retailers in smaller towns and rural areas, which sell them on to their customers in the belief that they are genuine.

COMPETITIVE LANDSCAPE

Alex Converta currently selling its products under another brand name

Handy branded products are locally manufactured by Alex Converta For Paper Co, with it being the second manufacturer in the Egyptian market to produce jumbo tissue rolls. Alex Converta is currently installing a new high-tech production line which will help to increase the availability of its products.

Consumers opt for the lowest priced products regardless of quality

Hypermarkets and supermarkets remained the leading distribution channels for retail tissue in 2017 thanks to the fact that they tend to offer a wide range of special promotions, such as “buy four packs for the price of three”. Some supermarkets also distribute gifts with tissue products.

New players enter the category

Hayat Kimya, which produces the Molfix brand of nappies/diapers, has invested in a new production line for retail tissue products under a new brand called Papia. The company has a factory in the industrial zone in Suez city.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Egypt?
What are the major brands in Egypt?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Egypt - Category analysis

HEADLINES

PROSPECTS

Tissue manufacturing adversely impacted by various issues

Retail tissue continues to record solid current value and volume growth in 2017

Counterfeit products pose a real risk to major brand manufacturers

COMPETITIVE LANDSCAPE

Alex Converta currently selling its products under another brand name

Consumers opt for the lowest priced products regardless of quality

New players enter the category

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

Retail adult incontinence offers significant room for growth

Tough economic climate in Egypt

Local brands taking share from global names

Nappies/diapers/pants still offers strong potential for growth

Counterfeit products pose a threat to stakeholders

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tissue manufacturing adversely impacted by various issues

Retail tissue continues to record solid current value and volume growth in 2017

Counterfeit products pose a real risk to major brand manufacturers

COMPETITIVE LANDSCAPE

Alex Converta currently selling its products under another brand name

Consumers opt for the lowest priced products regardless of quality

New players enter the category

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Egypt - Category analysis

HEADLINES

PROSPECTS

Tissue manufacturing adversely impacted by various issues

Retail tissue continues to record solid current value and volume growth in 2017

Counterfeit products pose a real risk to major brand manufacturers

COMPETITIVE LANDSCAPE

Alex Converta currently selling its products under another brand name

Consumers opt for the lowest priced products regardless of quality

New players enter the category

CATEGORY DATA

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

Retail adult incontinence offers significant room for growth

Tough economic climate in Egypt

Local brands taking share from global names

Nappies/diapers/pants still offers strong potential for growth

Counterfeit products pose a threat to stakeholders

MARKET INDICATORS

MARKET DATA

SOURCES

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