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Country Report

Retail Tissue in

Retail Tissue in Egypt

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Strong growth despite the threat from illegal products

Retail tissue saw a strong current value increase in 2019, along with maintaining stable volume growth. Tissue products are considered necessary in every Egyptian household.

Most categories perform well, with napkins the only exception

Boxed facial tissues saw by far the strongest current value growth within retail tissue in 2019, as well as maintaining a strong volume increase. Boxed facial tissues benefits from the fact that these products are available in some retail channels that other tissue products are not.

Innovation and hygiene contribute to the continued lead of Al Bardi Paper Mill

Al Bardi Paper Mill continued to lead retail tissue in value terms in 2019, with its Fine brand. It led paper towels, facial tissues and toilet paper, and also has a presence in paper tableware.

2020 AND BEYOND

COVID-19 impact

Retail tissue is expected to grow by 5% in 2019 constant value terms in 2020 overall, in light of the impact of COVID-19. This is much higher than the 3% decline forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

COVID-19 is expected to positively impact sales in all retail tissue categories in 2020. Paper towels is expected to see one of the strongest current value and volume growth rates within retail tissue in 2020.

Recovery and opportunities

Although COVID-19 is expected to increase demand for retail tissue products, the boost to growth is expected to be short-lived. Consumers’ purchasing patterns are expected to return to normal as lockdown is eased and they spend more time outside of the home.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Egypt?
What are the major brands in Egypt?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Egypt - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Strong growth despite the threat from illegal products

Most categories perform well, with napkins the only exception

Innovation and hygiene contribute to the continued lead of Al Bardi Paper Mill

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising unit prices contribute to value growth, but volume growth remains stable

Procter & Gamble leads but local companies see better growth rates

Optimism for the performance of tissue and hygiene

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Strong growth despite the threat from illegal products

Most categories perform well, with napkins the only exception

Innovation and hygiene contribute to the continued lead of Al Bardi Paper Mill

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Egypt - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Strong growth despite the threat from illegal products

Most categories perform well, with napkins the only exception

Innovation and hygiene contribute to the continued lead of Al Bardi Paper Mill

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Egypt - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising unit prices contribute to value growth, but volume growth remains stable

Procter & Gamble leads but local companies see better growth rates

Optimism for the performance of tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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