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Country Report

Retail Tissue in

Retail Tissue in Brazil

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Two-ply toilet paper is becoming increasingly mainstream

Once seen as a premium product that was only accessible to upper-income households, two-ply toilet paper is now viewed more as a mainstream product, being found in around 50% of all households. More middle-income households are trading up to two-ply variants as various major mid-priced manufacturers have focused on offering this format, leading to a significant drop in price compared to previous years.

Players looking to stress the multifunctionality of paper towels to local consumers

Manufacturers have understood that paper towel usage in Brazil is not limited to the kitchen. Consumers are increasingly using paper towels for various tasks, such as wiping food waste off dishes before washing, mopping up spillages and absorbing oil from fried foods.

Local players expected to further strengthen their positions

In terms of the competitive environment, one of the main developments towards the end of the review period was Suzano’s move into retail tissue. Being one of the largest cellulose pulp suppliers, especially after the acquisition of Fibria, the entry of Suzano into the retail channel will serve to increase price competition between manufacturers.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 5% at constant 2019 prices in 2020 overall in light of the impact of COVID-19. This compares to a 9% rise forecast at constant 2019 prices in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

With the home seclusion being seen as a result of regional lockdowns, napkins is expected to perform poorly in 2020, with a lack of social meetings negatively affecting sales of more premium napkins, in particular. However, pocket handkerchiefs will perform well, as consumers may increase use of handkerchiefs as a result of rising hygiene concerns.

Recovery and opportunities

Growth rates will slow after 2020 in the forecast period, with demand likely to be hit by any lasting economic problems that the country might suffer in the wake of the COVID-19 pandemic. This is not being helped by the lack of any real national policy to fight the pandemic and its consequences as of mid-2020.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Brazil market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Brazil?
What are the major brands in Brazil?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Brazil - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Two-ply toilet paper is becoming increasingly mainstream

Players looking to stress the multifunctionality of paper towels to local consumers

Local players expected to further strengthen their positions

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Convenience and price shaping consumer preferences at the end of the review period

Further concentration expected in the competitive environment

Tissue and hygiene expected to record positive growth over the forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Two-ply toilet paper is becoming increasingly mainstream

Players looking to stress the multifunctionality of paper towels to local consumers

Local players expected to further strengthen their positions

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Brazil - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Two-ply toilet paper is becoming increasingly mainstream

Players looking to stress the multifunctionality of paper towels to local consumers

Local players expected to further strengthen their positions

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Convenience and price shaping consumer preferences at the end of the review period

Further concentration expected in the competitive environment

Tissue and hygiene expected to record positive growth over the forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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