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Country Report

Retail Tissue in

Retail Tissue in Brazil

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slow economic recovery and rising cellulose prices pose a challenge to category growth

In 2018, ongoing limited consumer budgets amidst a fragile economic recovery was a significant issue for manufacturers given rising cellulose prices and devaluation of the local currency. Soaring raw material costs have served to hamper both the volume and value growth of retail tissue, particularly that of smaller categories such as paper tableware and facial tissues.

Two-ply toilet paper no longer seen as a premium option

Once seen as a premium product which was only accessible to upper-income households, two-ply toilet paper is now viewed more as a mainstream product, being found in nearly 50% of all households. Economy one-ply toilet paper, however, remains prevalent among lower-income consumers.

Industry begins to explore the various uses of paper towels

Manufacturers have understood that paper towel usage in Brazil is not limited to the kitchen. Consumers are increasingly using paper towels for various tasks, such as wiping food waste off dishes before washing, mopping up spillages and absorbing oil from fried foods.

COMPETITIVE LANDSCAPE

Local players expected to further strengthen their positions

In terms of the competitive environment, one of the main stories of 2018 was Suzano’s move into retail tissue. Being one of the largest cellulose pulp suppliers, especially after the acquisition of Fibria, the entry of Suzano into the retail channel will serve to increase price competition between manufacturers.

Melhoramentos Papéis overtakes Santher to lead paper towels

In 2018, Melhoramentos Papéis overtook Santher as the leading player in the growing paper towels category. With its Kitchen and Snack brands, Melhoramentos Papéis is leading the way in terms of new product development and how paper towels are being positioned.

Private label seen as a good opportunity for using manufacturers’ spare capacity

With an oversupply of retail tissue products, manufacturers are looking to private label to use their spare capacity. Cia Brasileira de Distribuição, one of the largest retailers in the country, is seeking to upgrade the positioning of its Qualitá private label across several industries, with other retailers trying to do the same.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Brazil market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Brazil?
What are the major brands in Brazil?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Brazil - Category analysis

HEADLINES

PROSPECTS

Slow economic recovery and rising cellulose prices pose a challenge to category growth

Two-ply toilet paper no longer seen as a premium option

Industry begins to explore the various uses of paper towels

COMPETITIVE LANDSCAPE

Local players expected to further strengthen their positions

Melhoramentos Papéis overtakes Santher to lead paper towels

Private label seen as a good opportunity for using manufacturers’ spare capacity

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Brazil - Industry Overview

EXECUTIVE SUMMARY

2018 proves a challenging year as a result of soaring raw material costs and political instability

Rising raw material costs lead to price increases

Further concentration expected in the competitive environment as consumption rises

Convenience and price shape consumer preference

Positive outlook should help support the development of more sustainable products

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Brazil

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Executive Summary

New Report Guarantee

PROSPECTS

Slow economic recovery and rising cellulose prices pose a challenge to category growth

Two-ply toilet paper no longer seen as a premium option

Industry begins to explore the various uses of paper towels

COMPETITIVE LANDSCAPE

Local players expected to further strengthen their positions

Melhoramentos Papéis overtakes Santher to lead paper towels

Private label seen as a good opportunity for using manufacturers’ spare capacity

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Brazil - Category analysis

HEADLINES

PROSPECTS

Slow economic recovery and rising cellulose prices pose a challenge to category growth

Two-ply toilet paper no longer seen as a premium option

Industry begins to explore the various uses of paper towels

COMPETITIVE LANDSCAPE

Local players expected to further strengthen their positions

Melhoramentos Papéis overtakes Santher to lead paper towels

Private label seen as a good opportunity for using manufacturers’ spare capacity

CATEGORY DATA

Tissue and Hygiene in Brazil - Industry Overview

EXECUTIVE SUMMARY

2018 proves a challenging year as a result of soaring raw material costs and political instability

Rising raw material costs lead to price increases

Further concentration expected in the competitive environment as consumption rises

Convenience and price shape consumer preference

Positive outlook should help support the development of more sustainable products

MARKET INDICATORS

MARKET DATA

SOURCES

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