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Country Report

Retail Tissue in

Retail Tissue in Brazil

18 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Brazilians start to trade up as the economy gradually recovers

In 2017, Brazilians started to again trade up following a marked period of trading down over the last few years due to the economic recession. For example, products such as napkins, which are considered essential items in Brazilian shopping baskets, posted positive, albeit modest, current value growth following two years of declines.

Two-ply toilet paper set to overtake single-ply variants by 2019

The economic recovery in Brazil is expected to lead to two-ply toilet paper assuming category leadership from single-ply variants. This will be driven by the progressive recovery of consumers’ disposable income, alongside the premiumisation taking place in retail tissue.

Demand rises for larger packs

Paper towels and toilet paper both saw the emergence of new packaging formats during the economic crisis. Larger packs became more popular in toilet paper.

COMPETITIVE LANDSCAPE

Local players command a solid position in retail tissue

Kimberly-Clark and the Chilean-based Melhoramentos Papéis were the only two multinational players in retail tissue in 2017, with both enjoying a strong presence in specific categories. Overall, the category remained largely in the hands of a number of local companies, with some of them commanding a major share in certain regions.

Premiumisation being driven primarily by the leading five players

Premiumisation is being seen in the major retail tissue categories. For example, Santher - Fábrica de Papel Santa Terezinha launched Personal Vip Black, a new premium-positioned black toilet paper, while Melhoramentos Papéis is focusing on new formats mainly in toilet paper and kitchen towels, launching a three-ply toilet paper under its flagship brand Dualette, along with Elite Duo, which instead of a traditional cardboard tube features an innovative mini-roller which fits in a bag and can thus be taken anywhere.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Brazil market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Brazil?
What are the major brands in Brazil?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Brazil - Category analysis

HEADLINES

PROSPECTS

Brazilians start to trade up as the economy gradually recovers

Two-ply toilet paper set to overtake single-ply variants by 2019

Demand rises for larger packs

COMPETITIVE LANDSCAPE

Local players command a solid position in retail tissue

Premiumisation being driven primarily by the leading five players

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Brazil - Industry Overview

EXECUTIVE SUMMARY

Improving economic climate helping tissue and hygiene to recover

Consumers becoming more willing to try new value-added products

Competitive environment remains more concentrated in retail hygiene than retail tissue

Two key distribution channels are gaining share as a result of new consumption habits

Improving socio-economic indicators will continue to support premiumisation and the stronger penetration of more mature categories

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Brazil

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Executive Summary

New Report Guarantee

PROSPECTS

Brazilians start to trade up as the economy gradually recovers

Two-ply toilet paper set to overtake single-ply variants by 2019

Demand rises for larger packs

COMPETITIVE LANDSCAPE

Local players command a solid position in retail tissue

Premiumisation being driven primarily by the leading five players

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Brazil - Category analysis

HEADLINES

PROSPECTS

Brazilians start to trade up as the economy gradually recovers

Two-ply toilet paper set to overtake single-ply variants by 2019

Demand rises for larger packs

COMPETITIVE LANDSCAPE

Local players command a solid position in retail tissue

Premiumisation being driven primarily by the leading five players

CATEGORY DATA

Tissue and Hygiene in Brazil - Industry Overview

EXECUTIVE SUMMARY

Improving economic climate helping tissue and hygiene to recover

Consumers becoming more willing to try new value-added products

Competitive environment remains more concentrated in retail hygiene than retail tissue

Two key distribution channels are gaining share as a result of new consumption habits

Improving socio-economic indicators will continue to support premiumisation and the stronger penetration of more mature categories

MARKET INDICATORS

MARKET DATA

SOURCES

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