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Country Report

Retail Tissue in

Retail Tissue in Brazil

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling impacts sales of toilet paper

COVID-19 led many consumers to stay at home during a large part of 2020, and especially in March, when the number of cases in Brazil started increasing drastically. This led to panic-buying of several products in order to stock them at home in case of an eventual lockdown.

Lack of social gatherings at home affects napkins and premium products

As consumers quarantined at home, social gatherings in the home also reduced drastically, even during important holidays such as Easter and Mother’s Day. This negatively affected sales of napkins (paper tableware), as their use only by household members meant it took longer to finish packets, and increased the time between purchases.

Multifunctionality of paper towels makes it the fastest growing retail tissue category

The pandemic increased households’ cleaning frequency, as it shone a light on preventative health and hygiene concerns, in addition to consumers spending more time at home and wanting a pleasant environment. This caused paper towels to be even more widely used for diverse purposes, driving it to see the fastest growth in retail tissue.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Brazil market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Brazil?
What are the major brands in Brazil?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling impacts sales of toilet paper

Lack of social gatherings at home affects napkins and premium products

Multifunctionality of paper towels makes it the fastest growing retail tissue category

RECOVERY AND OPPORTUNITIES

Supply chain disruptions push the sales of larger companies

Channel shifts favour convenience and smaller pack sizes

Trading down will push economy products

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Brazil - Industry Overview

EXECUTIVE SUMMARY

AFH tissue and hygiene falls to its lowest value since 2014

COVID-19 country impact

Retail tissue and hygiene moves towards greater concentration

Retail will be pushed by convenience and AFH will need to change its distribution

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2017-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling impacts sales of toilet paper

Lack of social gatherings at home affects napkins and premium products

Multifunctionality of paper towels makes it the fastest growing retail tissue category

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling impacts sales of toilet paper

Lack of social gatherings at home affects napkins and premium products

Multifunctionality of paper towels makes it the fastest growing retail tissue category

RECOVERY AND OPPORTUNITIES

Supply chain disruptions push the sales of larger companies

Channel shifts favour convenience and smaller pack sizes

Trading down will push economy products

CATEGORY DATA

Tissue and Hygiene in Brazil - Industry Overview

EXECUTIVE SUMMARY

AFH tissue and hygiene falls to its lowest value since 2014

COVID-19 country impact

Retail tissue and hygiene moves towards greater concentration

Retail will be pushed by convenience and AFH will need to change its distribution

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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