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Country Report

Retail Tissue in

Retail Tissue in Romania

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Growth in 2019 is driven by attractive product designs, items targeted at specific audiences and premiumisation

In 2019, more attractive packaging was used in retail tissue, to be eye-catching for consumers and boost sales. This was the case for many boxed facial tissue products, with some brands specifically targeting children using colourful, attractive designs, such as Zewa Farm Box.

Toilet paper with multiple layers becomes the norm, as consumers appreciate quality in 2019

Double or triple-layered products were the norm on the toilet paper landscape in 2019. Sophisticated products were in high demand; including scented toilet paper, which is at its peak performance.

Sofidel Group retain its lead despite Zewa being the top selling brand; launching new children’s products in 2019

Despite Sofidel Group retaining its lead of the landscape, the leading brand in 2019 continued to be Zewa from Essity. Retail tissue is very competitive, with numerous active local and regional players.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 7% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 6% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Toilet paper, paper towels and facial tissues will all see a boost to growth from the COVID-19 outbreak in Romania, with non-recycled toilet paper and paper towels recording the highest growth levels.

Recovery and opportunities

COVID-19 will result in a boost to value sales growth in retail tissue in 2020, which is predicted to positively impact the overall figures for both 2020 and 2021. However, after this time, consumers will return to their normal purchasing habits and growth will flatten out, aligning with the growth predicted pre-COVID-19.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Romania?
What are the major brands in Romania?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Romania - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in 2019 is driven by attractive product designs, items targeted at specific audiences and premiumisation

Toilet paper with multiple layers becomes the norm, as consumers appreciate quality in 2019

Sofidel Group retain its lead despite Zewa being the top selling brand; launching new children’s products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Growth in 2019 is boosted by the premiumisation trend, a demand for eco-friendly items and consumers buying larger quantities of goods

Procter & Gamble Distribution continues to lead the landscape, benefiting from its well-established, international offerings

Steady growth for retail tissue and hygiene during the forecast period but slow recovery for away-from-home tissue and hygiene

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Romania

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Growth in 2019 is driven by attractive product designs, items targeted at specific audiences and premiumisation

Toilet paper with multiple layers becomes the norm, as consumers appreciate quality in 2019

Sofidel Group retain its lead despite Zewa being the top selling brand; launching new children’s products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Romania - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in 2019 is driven by attractive product designs, items targeted at specific audiences and premiumisation

Toilet paper with multiple layers becomes the norm, as consumers appreciate quality in 2019

Sofidel Group retain its lead despite Zewa being the top selling brand; launching new children’s products in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Growth in 2019 is boosted by the premiumisation trend, a demand for eco-friendly items and consumers buying larger quantities of goods

Procter & Gamble Distribution continues to lead the landscape, benefiting from its well-established, international offerings

Steady growth for retail tissue and hygiene during the forecast period but slow recovery for away-from-home tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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