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Country Report

Retail Tissue in

Retail Tissue in Romania

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

A shift towards high-quality products

Since purchase power is a key factor behind retail tissue evolution, improving consumer incomes helped boost value sales in 2017. Consumer behaviour is generally changing, with price being less important to consumers than how these products satisfy their needs (ie paper towels – absorption capacity, pocket handkerchiefs – softness, etc).

Higher income, education set to boost retail tissue consumption

Retail tissue consumption per capita is still at a low level, compared to other developed countries, but the category is projected to increase over the forecast period, especially in value terms. Also, there will be fewer disparities between urban and rural dwellers, as the latter will have higher incomes and will be aware of the available products on the market.

Toilet paper dominates retail tissue sales

Toilet paper accounted for the majority of the retail tissue value sales in 2017, a sign that the most demanded products are those of high necessity. Value sales of toilet paper also saw the fastest growth in 2017, due to consumers’ rapid shift towards premium products.

COMPETITIVE LANDSCAPE

Retail tissue is a fragmented category in Romania

There are more than 300 toilet paper brands existing in Romania, and few of them are well known, having local or regional distribution. Still, some major players have concentrated high value sales.

New product development drives growth

New product distribution shows a shift towards premiumisation, with most major players focusing on launching high-quality products with upgraded features. SCA Hygiene Products Romania is the main innovator within the category.

Local manufacturers keep expanding their operations

Amongst the numerous manufacturers in Romania Pehart Tec is not only the leading producer in Romania but is also amongst the top 10 tissue manufacturers in Europe. The company has manufacturing facilities in Dej and one in Sebes.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Romania?
What are the major brands in Romania?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Romania - Category analysis

HEADLINES

PROSPECTS

A shift towards high-quality products

Higher income, education set to boost retail tissue consumption

Toilet paper dominates retail tissue sales

COMPETITIVE LANDSCAPE

Retail tissue is a fragmented category in Romania

New product development drives growth

Local manufacturers keep expanding their operations

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for tissue and hygiene in Romania

Towards a more modern consumer

Fierce competition within tissue and hygiene in Romania

Modern retailers dominate tissue and hygiene sales

Positive projections for the market in Romania

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

A shift towards high-quality products

Higher income, education set to boost retail tissue consumption

Toilet paper dominates retail tissue sales

COMPETITIVE LANDSCAPE

Retail tissue is a fragmented category in Romania

New product development drives growth

Local manufacturers keep expanding their operations

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Romania - Category analysis

HEADLINES

PROSPECTS

A shift towards high-quality products

Higher income, education set to boost retail tissue consumption

Toilet paper dominates retail tissue sales

COMPETITIVE LANDSCAPE

Retail tissue is a fragmented category in Romania

New product development drives growth

Local manufacturers keep expanding their operations

CATEGORY DATA

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

Another year of growth for tissue and hygiene in Romania

Towards a more modern consumer

Fierce competition within tissue and hygiene in Romania

Modern retailers dominate tissue and hygiene sales

Positive projections for the market in Romania

MARKET INDICATORS

MARKET DATA

SOURCES

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