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Country Report

Retail Tissue in

Retail Tissue in Romania

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling, increased hygiene awareness and more time spent at home drive strong growth in sales of retail tissue in 2020

With the exception of recycled toilet paper, all areas of retail tissue recorded stronger retail value growth in 2020 compared to 2019, reflecting these products’ status as some of the most sought after during the COVID-19 pandemic. Stockpiling was a key trend within retail tissue in 2020 based on fears of a prolonged lockdown.

Premiumisation drives value growth for leading brand Zewa in 2020

Premiumisation was a key trend within toilet paper in 2020 as consumers focused increasingly on product quality. This led to a stronger performance for multi-ply and scented products, with leading brand Zewa among those keen to align their portfolios around a premium positioning.

Private label players improve product quality in response to premiumisation trend in 2020

Private label brands recorded strong growth in their combined retail value share in 2020 as many consumers turned to shopping in chained grocery retailers, attracted by a wider product offering and the perception of a safer environment in the context of the COVID-19 pandemic. Private label players were also quick to improve the quality of their products in response to consumers’ increasing focus on premiumisation.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Romania?
What are the major brands in Romania?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling, increased hygiene awareness and more time spent at home drive strong growth in sales of retail tissue in 2020

Premiumisation drives value growth for leading brand Zewa in 2020

Private label players improve product quality in response to premiumisation trend in 2020

RECOVERY AND OPPORTUNITIES

Demand set to stabilise as product innovation holds key to growth

Price to become a key driver of purchasing decisions over the short to medium term

Local manufacturers set to expand production to capitalise on growing demand

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling, increased hygiene awareness and more time spent at home drive strong growth in sales of retail tissue in 2020

Premiumisation drives value growth for leading brand Zewa in 2020

Private label players improve product quality in response to premiumisation trend in 2020

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Romania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling, increased hygiene awareness and more time spent at home drive strong growth in sales of retail tissue in 2020

Premiumisation drives value growth for leading brand Zewa in 2020

Private label players improve product quality in response to premiumisation trend in 2020

RECOVERY AND OPPORTUNITIES

Demand set to stabilise as product innovation holds key to growth

Price to become a key driver of purchasing decisions over the short to medium term

Local manufacturers set to expand production to capitalise on growing demand

CATEGORY DATA

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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