Retail tissue continued to benefit the COVID-19 pandemic as changing consumer lifestyles (with the main trend being more time spent at home) led to retail tissue being some of the most sought-after products. Stockpiling was a key trend at the start of the pandemic, especially in retail toilet paper, as consumers rushed to purchase higher volumes of products fearing a prolonged lockdown.
Since sustainability is becoming more relevant within the Romanian population, retail tissues manufacturers are increasingly striving to make their operations eco-friendlier and communicate this to consumers. For example, the retail tissue manufacturer Vrancart is imminently set to finalise its investment in Vrancart Recycling - a project of packaging waste recycling worth RON85 million.
Premiumisation became a key trend within toilet paper during the pandemic as consumers increasingly prioritised product quality and efficacy over price. This led to a stronger performance for multi-ply and scented products, with leading brand Zewa among those aligning their portfolios with a premium positioning.
Current changes in behaviour are likely to linger as working from home becomes the new normal, leading to consumers demand larger quantities of retail tissue than in the review period. This is expected to lead to continued stronger growth in areas such as paper towels and toilet paper, at least over the short term.
Romania is already home to several large-scale manufacturers including Vrancart, Elfi, and Pehart Tec, with these players expected to be very dynamic in the coming years, responding to domestic and foreign demand for retail tissue products. This will mostly be through the expansion of their production capacity.
Local manufacturers will face several challenges in the coming years, despite the growing demand for retail tissue. The rising prices of raw materials will put pressure on their profit margins as will the soaring utility prices that are expected in the first half of the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!