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Country Report

Retail Tissue in

Retail Tissue in Romania

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation is the leading trend within retail tissue

Premiumisation was the strongest development in retail tissue in 2018. The rise of the minimum wage triggered a clear switch to higher-quality products.

There is still high growth potential

Despite the rapid development of retail tissue in Romania in both volume and current value terms, there is considerable room for improvement. When discussing the maturity of the category there are considerable differences between Romania and Western Europe, the most obvious referring to per capita consumption.

Toilet paper maintains the highest sales; paper tableware the highest growth

In 2018, toilet paper, which is a product of immediate need, accounted for more than half of value sales in overall retail tissue, whilst the other categories, which can be considered as non-essential, had significantly smaller shares. Nevertheless, it was paper tableware which saw the highest current value growth in 2018.

COMPETITIVE LANDSCAPE

Sofidel Group continues to lead, despite the fierce competition

Despite the rise in prices announced by Sofidel Group in 2018, which will mostly be felt by consumers during 2019, it continued to lead retail tissue. However, the leading brand remained Zewa from Essity.

Many consumers decide what to buy at the point of purchase

Due to the high variety of products and numerous options available, brand loyalty in retail tissue is relatively low, and most consumers decide what to buy on the spot. Consequently, the packaging, promotions or any innovative aspects are key factors in the final purchasing decision.

Advertising campaigns reflect the consumer shift towards premium options

Most brands noticed the clear consumer shift towards premium products and their higher sophistication, and based their commercial campaigns on these products. Advertising campaigns focused on emphasising product quality and certain premium characteristics, such as durability and softness.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Romania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Romania?
What are the major brands in Romania?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Romania - Category analysis

HEADLINES

PROSPECTS

Premiumisation is the leading trend within retail tissue

There is still high growth potential

Toilet paper maintains the highest sales; paper tableware the highest growth

COMPETITIVE LANDSCAPE

Sofidel Group continues to lead, despite the fierce competition

Many consumers decide what to buy at the point of purchase

Advertising campaigns reflect the consumer shift towards premium options

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene is on the rise in Romania

A shift towards higher-quality and premium products

Investing in innovation and advertising campaigns

Hypermarkets remains consumers’ favourite distribution channel

Optimistic performance for tissue and hygiene over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation is the leading trend within retail tissue

There is still high growth potential

Toilet paper maintains the highest sales; paper tableware the highest growth

COMPETITIVE LANDSCAPE

Sofidel Group continues to lead, despite the fierce competition

Many consumers decide what to buy at the point of purchase

Advertising campaigns reflect the consumer shift towards premium options

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Romania - Category analysis

HEADLINES

PROSPECTS

Premiumisation is the leading trend within retail tissue

There is still high growth potential

Toilet paper maintains the highest sales; paper tableware the highest growth

COMPETITIVE LANDSCAPE

Sofidel Group continues to lead, despite the fierce competition

Many consumers decide what to buy at the point of purchase

Advertising campaigns reflect the consumer shift towards premium options

CATEGORY DATA

Tissue and Hygiene in Romania - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene is on the rise in Romania

A shift towards higher-quality and premium products

Investing in innovation and advertising campaigns

Hypermarkets remains consumers’ favourite distribution channel

Optimistic performance for tissue and hygiene over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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