The ban on birch imports from Russia and Belarus (a key material for making retail tissue products softer) will translate into a further increase in unit prices of the retail tissue category in the forecast period. Rising raw material prices and energy costs will also drive up the prices of toilet paper and will put pressure on the profits of manufacturers.
Changing consumer lifestyles and values will affect the evolution of the toilet paper category in the forecast period. Sustainability will continue to become an increasingly important trend and Romanian consumers will increasingly embrace brands that are believed to have a minimal impact on the environment.
The new reality of the market is forcing local manufacturers to rely on investments to adapt. For instance, in 2023, Pehart Tec will invest RON95 million in making its production more energy efficient, sustainable and to add new production capacities.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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