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Country Report

Retail Tissue in

Retail Tissue in Serbia

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Retail tissue benefits from home seclusion and stockpiling during the COVID-19 pandemic

Retail tissue received a notable boost in 2020 due to the COVID-19 pandemic, with all products achieving value growth over the course of the year. On the one hand paper towels and tableware benefited from families eating at home more often during the long periods of home seclusion, while on the other hand toilet paper, already the largest area within retail tissue, witnessed strong value growth as consumers stockpiled these products early in the pandemic, as was evident in many developed countries.

Accelerated volume growth in 2020

Retail tissue recorded stronger volume growth in 2020 than in the previous year. The low increases in average unit prices of retail tissue in 2020 indicates that many consumers traded down to less expensive brands, larger pack sizes and private label lines during the pandemic.

DrenikND maintains its lead despite an environmental pollution scandal

The reputation of the leader in retail tissue, DrenikND, was somewhat questioned towards the end of 2019, when mass media reported on alleged ecologically irresponsible behaviour by the producer, which led to the pollution of waters near its facilities. The articles stated that this behaviour had been going on for years and there had been two failed attempts to ask the director of the company to solve the problem, for example cleaning five kilometres of the polluted canal.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Serbia?
What are the major brands in Serbia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Retail tissue benefits from home seclusion and stockpiling during the COVID-19 pandemic

Accelerated volume growth in 2020

DrenikND maintains its lead despite an environmental pollution scandal

RECOVERY AND OPPORTUNITIES

Lower volume growth going forward

Strong growth for e-commerce going forward

Private label set to develop

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Serbia - Industry Overview

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 19 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 21 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 22 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 23 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 24 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 26 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 29 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 30 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 31 Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Retail Sanitary Protection: % Value 2016-2020
Table 34 LBN Brand Shares of Retail Sanitary Protection: % Value 2017-2020
Table 35 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 36 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025
Table 37 Forecast Retail Sales of Sanitary Protection by Category: Value 2020-2025
Table 38 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 39 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 40 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 41 Retail Sales of Nappies/Diapers/Pants by Category: Value 2015-2020
Table 42 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2016-2020
Table 44 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2017-2020
Table 45 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 46 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025
Table 47 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2020-2025
Table 48 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 49 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 50 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 51 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 52 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 54 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 55 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 56 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025
Table 57 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 58 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 59 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 60 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2015-2020
Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2015-2020
Table 62 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2020-2025
Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2020-2025

CATEGORY DATA

Table 65 Retail Sales of Wipes by Category: Value 2015-2020
Table 66 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 67 Retail Sales of Wipes by Category: Value 2015-2020
Table 68 Retail Sales of Wipes by Category: % Value Growth 2015-2020
Table 69 NBO Company Shares of Retail Wipes: % Value 2016-2020
Table 70 LBN Brand Shares of Retail Wipes: % Value 2017-2020
Table 71 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 72 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025
Table 73 Forecast Retail Sales of Wipes by Category: Value 2020-2025
Table 74 Forecast Retail Sales of Wipes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 75 Retail Sales of Tissue by Category: Value 2015-2020
Table 76 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 77 Retail Sales of Tissue by Category: Value 2015-2020
Table 78 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 79 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 80 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 81 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 82 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025
Table 83 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 84 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 85 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 86 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 87 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2015-2020
Table 88 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 89 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2015-2020
Table 90 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 91 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 92 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025
Table 93 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2020-2025
Table 94 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2020-2025

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 95 Birth Rates 2015-2020
Table 96 Infant Population 2015-2020
Table 97 Female Population by Age 2015-2020
Table 98 Total Population by Age 2015-2020
Table 99 Households 2015-2020
Table 100 Forecast Infant Population 2020-2025
Table 101 Forecast Female Population by Age 2020-2025
Table 102 Forecast Total Population by Age 2020-2025
Table 103 Forecast Households 2020-2025

MARKET DATA

Table 104 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 105 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 106 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 107 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 108 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 109 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 110 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 111 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 112 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Retail tissue benefits from home seclusion and stockpiling during the COVID-19 pandemic

Accelerated volume growth in 2020

DrenikND maintains its lead despite an environmental pollution scandal

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Retail tissue benefits from home seclusion and stockpiling during the COVID-19 pandemic

Accelerated volume growth in 2020

DrenikND maintains its lead despite an environmental pollution scandal

RECOVERY AND OPPORTUNITIES

Lower volume growth going forward

Strong growth for e-commerce going forward

Private label set to develop

CATEGORY DATA

Tissue and Hygiene in Serbia - Industry Overview

MARKET INDICATORS

MARKET DATA

SOURCES

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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