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Country Report

Retail Tissue in

Retail Tissue in Serbia

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Toilet paper debate cites health warnings as consumers advised to use moist toilet wipes and bidets instead

A notable debate about the usage of toilet paper was observed in Serbia during 2019. Many media articles wrote about warnings from doctors regarding health problems which can arise when using toilet paper after defecating.

Paper towels record highest growth as consumers use them instead of washable cloths

Many consumers were starting to use paper towels more regularly in 2019, causing the category to record the highest growth through the year. This is attributed to the fact paper towels were becoming more affordable to consumers and many people were switching from washable cloths to more convenient paper towel products.

DrenikND doo maintains lead despite environmental pollution scandal

The reputation of category leader, DrenikND doo, was somewhat questioned towards the end of 2019, when mass media reported about alleged ecologically irresponsible behaviour of the producer, which has led to the pollution of waters near its facilities. The articles stated that this behaviour had been going on for years and there had been two failed attempts to ask the director of the company to solve the problem, for example cleaning five kilometres of the polluted canal.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by just 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 2% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Retail tissue is expected to be in demand in 2020, under the influence of COVID-19. Paper towels, as a strongly growing category in 2019, is also looking strong for 2020.

Recovery and opportunities

As retail tissue is seeing a positive impact from COVID-19, opportunities lie in both the development of products which cater for the trends seen in 2019, along with expansion in the products which are expected to see positive gains from the impact of COVID-19. For example, following 2019 trends, there could be health and wellness trends with developments in skin-friendly toilet paper products, along with some crossover with moist toilet wipes.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Serbia?
What are the major brands in Serbia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Serbia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper debate cites health warnings as consumers advised to use moist toilet wipes and bidets instead

Paper towels record highest growth as consumers use them instead of washable cloths

DrenikND doo maintains lead despite environmental pollution scandal

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Partnership promotions between retail chains and brands boosted performance in 2019

Category leaders maintain their top places in 2019

No significant changes to projections, with opportunities based on both 2019 trends and 2020 needs

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Serbia

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Toilet paper debate cites health warnings as consumers advised to use moist toilet wipes and bidets instead

Paper towels record highest growth as consumers use them instead of washable cloths

DrenikND doo maintains lead despite environmental pollution scandal

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Serbia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper debate cites health warnings as consumers advised to use moist toilet wipes and bidets instead

Paper towels record highest growth as consumers use them instead of washable cloths

DrenikND doo maintains lead despite environmental pollution scandal

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Partnership promotions between retail chains and brands boosted performance in 2019

Category leaders maintain their top places in 2019

No significant changes to projections, with opportunities based on both 2019 trends and 2020 needs

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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