Retail tissue will register minimal volume growth over the forecast period. Population decline will dampen volume sales.
Price will be the main driver of value sales over the forecast period. However, consumers are also becoming more concerned about environmental issues and this is expected to continue supporting the uptake of products such as recycled toilet paper and other retail tissue products that have a greener profile.
Toilet paper will continue to dominate retail tissue and will be led by DrenikND and its Perfex brand. Also, with consumers expected to be price sensitive, larger pack sizes, such as 32pcs, 24pcs and 16pcs will perform well, as they are sold at a lower price per unit.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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