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Country Report

Retail Tissue in

Retail Tissue in Cameroon

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

High urbanisation rate continues to drive growth in retail tissue

The high urbanisation rates, improved standards of living, the emergence of an expanding middle class and rising disposable income will continue to drive growth in retail tissue. The urbanised lifestyle of consumers as well as the availability and competitive pricing of products will continue to influence the demand for retail tissue products.

Modern retailing to boost tissue volume sales

The expansion of modern retail, especially supermarkets, will continue to boost the growth of retail tissue. More widespread availability of tissue products is a major growth driver for retail tissue.

Consumer tastes inclined toward product innovation in toilet paper

Toilet paper will continue to enjoy robust growth over the forecast period, driven mainly by high urbanisation rates and the adoption of modern lifestyles among consumers. Product innovation like perfumed toilet paper, softer tissue and interesting designs are favoured by an increasingly sophisticated consumer base.

COMPETITIVE LANDSCAPE

Local players revise pricing and packaging strategies to drive volume sales

Local players have revised pricing and packaging strategies to compete with imported brands. Local toilet paper products generally tend to be more expensive when retailed per unit.

Oran grows via a price war as well as repackaging and innovating its products

Oran by Archi Sarl, the leading brand in facial tissues, is employing aggressive pricing and marketing strategies, which will boost volume growth and increase its share. Oran has widely distributed its product lines and employed promotional strategies like having a number of salespeople in traffic lines and populated places like markets selling boxed facial tissues.

Facial tissues continues to enjoy robust growth

Facial tissues is expected to continue to record the fastest retail volume and value sales growth over the forecast period. The purchase and use of boxed facial tissues and pocket handkerchiefs is supported by a tropical climate that causes people to sweat a lot.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Cameroon?
What are the major brands in Cameroon?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Cameroon - Category analysis

HEADLINES

PROSPECTS

High urbanisation rate continues to drive growth in retail tissue

Modern retailing to boost tissue volume sales

Consumer tastes inclined toward product innovation in toilet paper

COMPETITIVE LANDSCAPE

Local players revise pricing and packaging strategies to drive volume sales

Oran grows via a price war as well as repackaging and innovating its products

Facial tissues continues to enjoy robust growth

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues growing

Pricing, packaging and promotional strategies affect consumption and sales

Imported brands still lead but local companies are improving their visibility in the marketplace

Supermarkets becoming more popular, with internet retailing also gaining ground

Strong performance expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Cameroon

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Executive Summary

New Report Guarantee

PROSPECTS

High urbanisation rate continues to drive growth in retail tissue

Modern retailing to boost tissue volume sales

Consumer tastes inclined toward product innovation in toilet paper

COMPETITIVE LANDSCAPE

Local players revise pricing and packaging strategies to drive volume sales

Oran grows via a price war as well as repackaging and innovating its products

Facial tissues continues to enjoy robust growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Cameroon - Category analysis

HEADLINES

PROSPECTS

High urbanisation rate continues to drive growth in retail tissue

Modern retailing to boost tissue volume sales

Consumer tastes inclined toward product innovation in toilet paper

COMPETITIVE LANDSCAPE

Local players revise pricing and packaging strategies to drive volume sales

Oran grows via a price war as well as repackaging and innovating its products

Facial tissues continues to enjoy robust growth

CATEGORY DATA

Tissue and Hygiene in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues growing

Pricing, packaging and promotional strategies affect consumption and sales

Imported brands still lead but local companies are improving their visibility in the marketplace

Supermarkets becoming more popular, with internet retailing also gaining ground

Strong performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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