Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Retail Tissue in

Retail Tissue in Cameroon

Jun 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Retail tissue continues to benefit from rising incomes and urbanisation

Urbanisation and long-term economic stability and growth have led to the emergence of a sizeable and expanding urban middle class in Cameroon. In addition, recent years have seen considerable advances made in long-term campaigns to improve living standards for millions of Cameroonians.

Local players maintain their strong positions by offering value for money

2019 saw local players continue to improve their already strong presence in retail tissue. Indeed, the category’s two leaders Sitracel SA and Archi Sarl are both local manufacturers offering competitively priced products.

Innovation likely to be a key theme in retail tissue during the forecast period

Towards the end of the review period, the major trends in retail tissue were characterised by more of a focus on product innovation and this is likely to continue into the forecast period. While international brands imported from Europe such as Lotus and Nicky have long offered innovative products with value-added features, the high prices of these products have made them unaffordable for the majority.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 8% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is in line with the 8% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Any impact on sales of retail tissue products are likely to have affected each of the constituent categories of retail tissue equally. The category is only now maturing to the point where consumers are purchasing a wider variety of retail tissue products, meaning that trends tend to be fairly uniform across retail tissue in Cameroon.

Recovery and opportunities

COVID-19 has arrived at a time when demand for retail tissue was beginning to mature and any threat to the wider economic situation and/or consumer income levels could potentially stall or reverse any recent shifts towards more sophisticated, value-added products. However, as long as pre-COVID-19 levels of economic development continue, the positive sales growth seen in the category prior to COVID-19 can be expected to remain in effect.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Cameroon?
What are the major brands in Cameroon?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Retail Tissue in Cameroon - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue continues to benefit from rising incomes and urbanisation

Local players maintain their strong positions by offering value for money

Innovation likely to be a key theme in retail tissue during the forecast period

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Cameroon - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Strong growth across tissue and hygiene as living standards continue to improve

Demand is stratified between expensive imported brands and affordable local brands

Further positive growth and development likely to be seen in tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Retail tissue continues to benefit from rising incomes and urbanisation

Local players maintain their strong positions by offering value for money

Innovation likely to be a key theme in retail tissue during the forecast period

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Cameroon - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue continues to benefit from rising incomes and urbanisation

Local players maintain their strong positions by offering value for money

Innovation likely to be a key theme in retail tissue during the forecast period

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Cameroon - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Strong growth across tissue and hygiene as living standards continue to improve

Demand is stratified between expensive imported brands and affordable local brands

Further positive growth and development likely to be seen in tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports