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Country Report

Retail Tissue in

Retail Tissue in Switzerland

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Home seclusion and hygiene focus due to COVID-19 drive sales in 2020

Retail tissue was positively affected by the effects of COVID-19, including home seclusion, increased demand for cleanliness and hygiene, and stockpiling. The increase in time spent at home also resulted in greater and more frequent use of toilet paper, facial tissues (often also used as disposable wipes) and paper towels for more frequent cleaning/disinfecting.

Shift to e-commerce to limit time spent in stores

A notable shift in retail channels was recorded in 2020 as many consumers switched to e-commerce for their tissue needs. Cautious behaviour limiting the time spent in physical stores, as well as the partial emptiness of shelves after the first runs on tissue – especially toilet paper – contributed to the stronger orientation towards online retailers in the year.

Economic uncertainty supports private label growth in 2020

The main focus for retailers and manufacturers remained keeping products in stock as much as possible, especially during the first months of COVID-19 (and once again when the second wave hit, even though stockpiling was not as noticeable). This left no room for new product launches or special promotions, thereby keeping shares, preferences and general consumer demand in specific products and brands fairly unchanged (consumers mainly cared to get the products but did not insist on sticking with brands).

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Switzerland?
What are the major brands in Switzerland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and hygiene focus due to COVID-19 drive sales in 2020

Shift to e-commerce to limit time spent in stores

Economic uncertainty supports private label growth in 2020

RECOVERY AND OPPORTUNITIES

Slight decline in 2021 as stockpiled products are used up

Promotions and private label put pressure on future value sales

New products to focus on eco-friendly options

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Home seclusion and hygiene focus due to COVID-19 drive sales in 2020

Shift to e-commerce to limit time spent in stores

Economic uncertainty supports private label growth in 2020

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and hygiene focus due to COVID-19 drive sales in 2020

Shift to e-commerce to limit time spent in stores

Economic uncertainty supports private label growth in 2020

RECOVERY AND OPPORTUNITIES

Slight decline in 2021 as stockpiled products are used up

Promotions and private label put pressure on future value sales

New products to focus on eco-friendly options

CATEGORY DATA

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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