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Country Report

Retail Tissue in

Retail Tissue in Switzerland

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Increasing preference for disposable convenience contributes to growth

Despite a high level of maturity and saturation, the retail tissue category continued to grow moderately in 2019. This occurred as consumers continued to switch from less convenient solutions such as reusable/washable handkerchiefs and cleaning cloths, to easy-to-use disposable paper alternatives.

Environmental concerns have an impact elsewhere

The main value growth driver within toilet paper in 2019 was the switch to premium and recycled toilet paper products. This was due to growing demand in terms of improved hygiene and security, as well as increasing awareness of green issues, and a desire for products addressing such concerns.

Private label strong due to competitive pricing and widespread availability

Due to the high levels of popularity and penetration, with stores throughout Switzerland, and wide private label ranges, Migros and Coop ranked first and third within retail tissue in 2019. Their products offered the same benefits and quality as the brand alternatives, albeit with simpler designs for some budget lines, but cost significantly less.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 13% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

The home seclusion factor has had a slightly positive impact on pocket handkerchiefs, paper towels, recycled toilet paper and toilet paper. With consumers spending more time in the home, these products are being used more frequently.

Recovery and opportunities

Retail tissue is expected to see continued value growth in coming years. As consumers gradually return to the workplace, and with lockdown conditions easing, retail purchases for home use will be reduced to some degree.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Switzerland?
What are the major brands in Switzerland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Switzerland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing preference for disposable convenience contributes to growth

Environmental concerns have an impact elsewhere

Private label strong due to competitive pricing and widespread availability

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Lifestyle factors boost some products, sustainability commands a premium in 2019

Private label offers strong competition due to lack of differentiation, proprietary hardware used to lock-in customers

Products offering convenience, confidence and functionality set to see healthy performance over forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Increasing preference for disposable convenience contributes to growth

Environmental concerns have an impact elsewhere

Private label strong due to competitive pricing and widespread availability

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Switzerland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Increasing preference for disposable convenience contributes to growth

Environmental concerns have an impact elsewhere

Private label strong due to competitive pricing and widespread availability

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Lifestyle factors boost some products, sustainability commands a premium in 2019

Private label offers strong competition due to lack of differentiation, proprietary hardware used to lock-in customers

Products offering convenience, confidence and functionality set to see healthy performance over forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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