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Country Report

Retail Tissue in

Retail Tissue in Switzerland

16 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

All categories continue to grow except paper tableware

Retail tissue continued to record positive growth in 2017 as most products, such as toilet paper and pocket handkerchiefs, remained essential items for Swiss consumers. While recycled toilet paper performed particularly well due to many consumers becoming increasingly concerned about environmental issues and therefore choosing more eco-friendly options, paper tableware continued to decline, primarily due to being viewed as non-essential.

Brand loyalty, price-sensitivity or environmental/health-consciousness?

Within retail tissue, consumers have different criteria when buying a product. While some tend to have one brand they like and stick with it, others are increasingly considering environmental issues.

COMPETITIVE LANDSCAPE

Private label leads a concentrated category

Private label continued to dominate retail tissue in 2017. This is due mainly to the fact that these products are considered essential and therefore low prices are expected.

Innovation and discounting to attract consumers

Retail tissue is a mature category in Switzerland and so manufacturers’ main strategy to continue to attract consumers will be through a focus on new product development as well as discounting and price promotions. Over the review period new products were launched regularly, especially in toilet paper and pocket handkerchiefs, claiming to offer consumers features such as greater softness or being more environmentally- friendly.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Switzerland?
What are the major brands in Switzerland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Switzerland - Category analysis

HEADLINES

PROSPECTS

All categories continue to grow except paper tableware

Brand loyalty, price-sensitivity or environmental/health-consciousness?

COMPETITIVE LANDSCAPE

Private label leads a concentrated category

Innovation and discounting to attract consumers

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to register steady growth

Shopping tourism one of the main threats to the industry

Tissue and hygiene remains a consolidated industry

Supermarkets continues to be the leading distribution channel

Further steady growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Switzerland

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Executive Summary

New Report Guarantee

PROSPECTS

All categories continue to grow except paper tableware

Brand loyalty, price-sensitivity or environmental/health-consciousness?

COMPETITIVE LANDSCAPE

Private label leads a concentrated category

Innovation and discounting to attract consumers

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Switzerland - Category analysis

HEADLINES

PROSPECTS

All categories continue to grow except paper tableware

Brand loyalty, price-sensitivity or environmental/health-consciousness?

COMPETITIVE LANDSCAPE

Private label leads a concentrated category

Innovation and discounting to attract consumers

CATEGORY DATA

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to register steady growth

Shopping tourism one of the main threats to the industry

Tissue and hygiene remains a consolidated industry

Supermarkets continues to be the leading distribution channel

Further steady growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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