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Country Report

Retail Tissue in

Retail Tissue in Switzerland

18 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Innovation and added-value features contribute to growth

Retail tissue in Switzerland is rather mature and saturated, with the strong presence of private label products and providers adding pressure to brand suppliers and overall value growth. Nevertheless, retail tissue managed to record further volume and current value growth in 2018.

Restrictions and opportunities presented by increasing environmental concerns

Growing concern for environmental issues, including attempts to reduce waste and their personal ecological footprint, caused many Swiss consumers to re-evaluate their usage of retail tissue products. As a result, many of them started refraining from using products that were not considered necessities, or switched back to reusable products such as cloths for cleaning, or even cloth handkerchiefs.

Creativity could offer more growth potential

Many product launches over the review period and advertising campaigns in 2017 and 2018 focused on the versatility of retail tissue products. Facial tissues, for example, can also be used to wipe up spills or remove stains, whilst paper towels could serve as wrappers, liners or napkins.

COMPETITIVE LANDSCAPE

Migros is representative of a strong private label presence

In light of Swiss consumers’ high level of price-sensitivity, especially with regard to commodities, it comes as no surprise that private label accounted for the majority of value sales in retail tissue in 2018. The leading private label provider remained Migros Genossenschaftsbund, which continued to benefit from its large private label product portfolio, as well as the generally high level of popularity of its stores.

Essity presents new products and designs

Due to various new product and design launches over the review period – in late 2017 and during the course of 2018 especially – Essity recorded the fastest value growth in retail tissue in Switzerland. Amongst the most popular new launches were its Tempo pocket handkerchiefs that survive in the washing machine without disintegrating and leaving white mess on clothing.

Hakle-Kimberly Schweiz continues growing

Hakle-Kimberly Schweiz successfully continued working on its presence and positioning in retail tissue in Switzerland in 2018. Its strong focus on high-quality products, including in toilet paper, paper towels and facial tissues, with various designs and formats, contributed to growth in value sales.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Switzerland?
What are the major brands in Switzerland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Switzerland - Category analysis

HEADLINES

PROSPECTS

Innovation and added-value features contribute to growth

Restrictions and opportunities presented by increasing environmental concerns

Creativity could offer more growth potential

COMPETITIVE LANDSCAPE

Migros is representative of a strong private label presence

Essity presents new products and designs

Hakle-Kimberly Schweiz continues growing

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Convenience leads to growth despite maturity

Eco-friendliness – a curse or a blessing?

The competitive landscape remains challenging, especially for small players

Cross-border shopping still features in tissue and hygiene

Further growth to come, due to active communications from manufacturers

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Switzerland

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Executive Summary

New Report Guarantee

PROSPECTS

Innovation and added-value features contribute to growth

Restrictions and opportunities presented by increasing environmental concerns

Creativity could offer more growth potential

COMPETITIVE LANDSCAPE

Migros is representative of a strong private label presence

Essity presents new products and designs

Hakle-Kimberly Schweiz continues growing

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Switzerland - Category analysis

HEADLINES

PROSPECTS

Innovation and added-value features contribute to growth

Restrictions and opportunities presented by increasing environmental concerns

Creativity could offer more growth potential

COMPETITIVE LANDSCAPE

Migros is representative of a strong private label presence

Essity presents new products and designs

Hakle-Kimberly Schweiz continues growing

CATEGORY DATA

Tissue and Hygiene in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Convenience leads to growth despite maturity

Eco-friendliness – a curse or a blessing?

The competitive landscape remains challenging, especially for small players

Cross-border shopping still features in tissue and hygiene

Further growth to come, due to active communications from manufacturers

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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