Strong growth over the forecast period will be driven by an expanding population and increased focus on hygiene in response to increasingly crowded cities. Rising urbanisation will also result in more consumers gaining access to the wider range of products, brands and prices offered by supermarkets and hypermarkets.
Toilet paper is expected to remain the largest area in retail tissue over the forecast period. The area is expected to see healthy volume and value growth and to benefit not only from changing consumer habits and a rising focus on hygiene, but also from being used as multifunctional retail tissue products for a wide range of applications.
Facial tissues volume and value sales will continue to grow over the forecast period. Both boxed facial tissues and pocket handkerchiefs are expected to become more affordable as domestic brands continue to expand their ranges in this area and push for wider distribution.
Fabrication de Derives de Coton, which offers the popular Cotex brand, continued to lead sales in 2018 thanks to its wide product portfolio, which covers all retail tissue areas. In addition, the company’s success can also be attributed to heavy investment in increasing production capacity.
Players with domestic production facilities dominate retail tissue sales, with such companies offering good quality products at affordable prices. Domestic companies Fabrication de Derives de Coton and Wafa Faile lead sales, with local Algerian players strengthening their position in recent years, partly due to growing restrictions on imports and a total ban on hygiene products in 2018.
Standard and economy brands dominate retail tissue, including most domestically-produced products. Standard brands typically focus on offering good quality at affordable prices, while also including value-added variants such as printed toilet paper.
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This industry report originates from Passport, our Tissue and Hygiene market research database.