COVID-19 positively impacted value and volume sales of toilet tissue and it registered the highest current value growth with overall tissue and hygiene in 2020. There was a high degree of stockpiling early in lockdown; however, this eased later in the year.
Overall, retail tissue registered healthy value growth, as penetration is still low and there is considerable room for growth. Faderco remained the key player in 2020, due to its leadership of facial tissues, paper tableware and paper towels and a strong position in toilet paper.
While toilet paper is far the largest product area, other products are growing in popularity. Paper tableware also registered strong growth in 2019.
Over the forecast period, retail tissue is projected to see slower growth than over the review period. Nonetheless, healthy growth rates are expected in light of population increases and the focus on hygiene and convenience in burgeoning cities.
Toilet paper remained dominant in retail tissue in 2020. This position was consolidated by the rise in household penetration of flush toilets.
In 2020, all retail tissue registered a spike in sales in volume. As consumers spent less time outside the home with the closure of non-essential businesses, consumer foodservice establishments and schools and universities, the at-home consumption of toilet paper, paper tableware, paper towels and facial tissues rose.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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