Retail tissue registered a fall in current value and volume growth in 2021. In 2020, sales were inflated by stockpiling, particularly for toilet paper, but value sales returned to more normal levels in 2021.
Faderco remained the key player in 2021, due to its leadership in all retail tissue product areas. In addition to a wide retail tissue portfolio, the local player expanded its production capacity and focused on high-quality virgin fibre products.
While toilet paper is by far the largest product area, other products are also growing in popularity. For instance, paper towels also registered healthy growth in 2021.
Over the forecast period, retail tissue is projected to see slower growth than over the review period. Nonetheless, moderate growth rates are expected in light of population increases and the focus on hygiene and convenience in burgeoning cities.
During the pandemic, all retail tissue registered a spike in sales volume. As consumers spent less time outside the home with the closure of non-essential businesses, consumer foodservice establishments and schools and universities, the at-home consumption of toilet paper, paper tableware, paper towels and facial tissues rose.
As society opens up once again over the forecast period, there is likely to be increased demand for products in convenient pack sizes, suitable for on-the-go use. In addition, benefits such as products with antibacterial properties are also likely to appeal to more affluent consumers, who can afford such added-value properties.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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