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Country Report

Retail Tissue in

Retail Tissue in New Zealand

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Toilet paper is set to drive value growth

Owing to the large share held by toilet paper, the performance of retail tissue over the forecast period will be characterised by the performance of toilet paper. Strong population growth is expected to drive current value growth within toilet paper, and consequently retail tissue over the forecast period.

Environmental concerns influence retail tissue

Environmental concerns emerged as an increasing driver behind consumers’ decision-making across tissue and hygiene in 2018. In retail tissue, this manifested itself in the growing presence of recycled toilet paper, which is expected to see the strongest performance within retail tissue over the forecast period in current value terms.

Unit prices under pressure

Whilst innovation is expected to be observed in retail tissue over the forecast period, alongside population growth, increasing pack sizes are expected to place downwards pressure on unit price growth over the forecast period, resulting in only a slow increase in current terms. Whilst commodity price movements are likely to result in an increase in input costs, the competitive retail environment and the focus of supermarkets on a low margin, high volume business strategy is expected to see unit prices struggling to increase over the forecast period.

COMPETITIVE LANDSCAPE

Strong market penetration sees Asaleo Care continuing to lead

Asaleo Care continued to lead retail tissue in 2018, with the company present across all constituent categories within retail tissue through its Sorbent, Purex, Deeko and Handee brands. Through its Deeko brand, the company dominated paper tableware in 2018, with strong distribution being the main factor in this performance, whilst the company also led innovation in toilet paper and paper towels.

Cottonsoft launches a new brand

Local player Cottonsoft held second place in retail tissue in New Zealand in 2018 – one of the few companies to challenge the dominance of the Asaleo/Kimberly-Clark duopoly in tissue and hygiene. The company is present largely through its Cottonsoft and Kiwisoft brands in toilet paper, both of which were ranked amongst the top performing brands within toilet paper in terms of value sales in 2018.

Kimberly-Clark New Zealand in third place

Rounding out the top three players in retail tissue in New Zealand in 2018 was Kimberly-Clark New Zealand. The company is present in the category through its Kleenex brand, which maintains a presence across all constituent categories except for napkins.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in New Zealand?
What are the major brands in New Zealand?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in New Zealand - Category analysis

HEADLINES

PROSPECTS

Toilet paper is set to drive value growth

Environmental concerns influence retail tissue

Unit prices under pressure

COMPETITIVE LANDSCAPE

Strong market penetration sees Asaleo Care continuing to lead

Cottonsoft launches a new brand

Kimberly-Clark New Zealand in third place

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Strong population growth drives value sales

Environmental concerns influence sales

The Asaleo Care/Kimberly-Clark New Zealand duopoly continues

Government intervention mooted

Population growth set to drive sales moving forward

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Toilet paper is set to drive value growth

Environmental concerns influence retail tissue

Unit prices under pressure

COMPETITIVE LANDSCAPE

Strong market penetration sees Asaleo Care continuing to lead

Cottonsoft launches a new brand

Kimberly-Clark New Zealand in third place

Samples

Overview

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Table of Contents

Retail Tissue in New Zealand - Category analysis

HEADLINES

PROSPECTS

Toilet paper is set to drive value growth

Environmental concerns influence retail tissue

Unit prices under pressure

COMPETITIVE LANDSCAPE

Strong market penetration sees Asaleo Care continuing to lead

Cottonsoft launches a new brand

Kimberly-Clark New Zealand in third place

CATEGORY DATA

Tissue and Hygiene in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Strong population growth drives value sales

Environmental concerns influence sales

The Asaleo Care/Kimberly-Clark New Zealand duopoly continues

Government intervention mooted

Population growth set to drive sales moving forward

MARKET INDICATORS

MARKET DATA

SOURCES

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