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Country Report

Retail Tissue in

Retail Tissue in New Zealand

16 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

High sales of toilet paper characterise retail tissue

Retail tissue saw a current value increase in 2017 which was comparable to the growth rate observed in 2016, as well as similar to the CAGR seen during the review period. Whilst paper towels saw a strong performance, which was attributable to less emphasis on larger pack sizes, toilet paper held by far the highest value share within retail tissue in 2017, and thus the performance of this category had a significant impact on the overall performance of retail tissue.

Eco trends start to influence retail tissue

Eco trends have increasingly become a factor influencing consumers’ decision-making across a range of categories in New Zealand, and this has started to move into retail tissue. Whilst this trend already had a presence through recycled toilet paper, which in 2017 continued to exhibit strong current value growth, this has expanded to include products which are made of a wider range of “greener” alternatives.

Strong population growth is expected to drive growth in the forecast period

Whilst immigration remained a topical issue during the 2017 New Zealand general election, strong population growth is predicted during the forecast period by Immigration New Zealand, with the population expected to exceed five million by 2021. Consequently, owing to the nature of products in this category, as essential household products, this growth in the population is expected to drive demand for retail tissue products in New Zealand, fuelling growth in volume sales over the forecast period.

COMPETITIVE LANDSCAPE

Asaleo Care leads retail tissue

Leading retail tissue in 2017 was Asaleo Care. Formerly known as SCA Hygiene Australasia (New Zealand), the company is present across all categories within retail tissue, and has led the development of larger pack sizes as a way of providing extra value to customers.

Innovation drives growth for Cottonsoft

Local player Cottonsoft held second place in retail tissue in 2017, owing to the strong popularity and high level of penetration of the company’s Cottonsoft and Kiwisoft brands. Key to the company’s success in 2017 was the introduction of its new Cottonsoft XL rolls, offering a larger roll size rather than selling larger pack sizes.

Kimberly-Clark holds third place

Kimberly-Clark New Zealand was ranked third in retail tissue in 2017. Present in the category through its Kleenex brand, it is present across all categories with the exception of napkins.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in New Zealand?
What are the major brands in New Zealand?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in New Zealand - Category analysis

HEADLINES

PROSPECTS

High sales of toilet paper characterise retail tissue

Eco trends start to influence retail tissue

Strong population growth is expected to drive growth in the forecast period

COMPETITIVE LANDSCAPE

Asaleo Care leads retail tissue

Innovation drives growth for Cottonsoft

Kimberly-Clark holds third place

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Environmental concerns exert a greater influence

Changing demographics influence the market

The Asaleo Care/Kimberly-Clark duopoly remains intact

The dominance of supermarkets continues

Moving forward, strong population growth is expected to drive growth

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in New Zealand

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Executive Summary

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PROSPECTS

High sales of toilet paper characterise retail tissue

Eco trends start to influence retail tissue

Strong population growth is expected to drive growth in the forecast period

COMPETITIVE LANDSCAPE

Asaleo Care leads retail tissue

Innovation drives growth for Cottonsoft

Kimberly-Clark holds third place

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in New Zealand - Category analysis

HEADLINES

PROSPECTS

High sales of toilet paper characterise retail tissue

Eco trends start to influence retail tissue

Strong population growth is expected to drive growth in the forecast period

COMPETITIVE LANDSCAPE

Asaleo Care leads retail tissue

Innovation drives growth for Cottonsoft

Kimberly-Clark holds third place

CATEGORY DATA

Tissue and Hygiene in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Environmental concerns exert a greater influence

Changing demographics influence the market

The Asaleo Care/Kimberly-Clark duopoly remains intact

The dominance of supermarkets continues

Moving forward, strong population growth is expected to drive growth

MARKET INDICATORS

MARKET DATA

SOURCES

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