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Country Report

Retail Tissue in

Retail Tissue in Bulgaria

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Strong category growth with shift from away-from-home tissue due to COVID-19

The COVID-19 pandemic had an overall stimulating effect on retail tissue in 2020 as people spent more time at home, with a shift from away-from-home tissue to retail tissue. Working from home, distance learning, self-isolation, which limited social lives, as well as restrictive measures on cafés and restaurants, all led to the increased household consumption of tissue.

Expansion of product ranges across the entire price spectrum

Historically, sales of retail tissue in Bulgaria have focused heavily on toilet paper, a product which has been seen as absolutely essential in virtually all households for generations. However, recent years have seen the strong emergence of other retail tissue categories, including notably kitchen towels and facial tissues.

Hayat’s value for money brands ensure strong consumer loyalty and sales growth

With retail tissue already dependent on price promotions and discounting for maintaining solid volume growth, the economy brand owner Hayat Bulgaria recorded the strongest growth amongst the leading six companies in 2020. Hayat registered a strong performance in paper towels and toilet paper, categories in which consumers perceive that Hayat’s brands represent particularly good value for money.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Bulgaria?
What are the major brands in Bulgaria?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong category growth with shift from away-from-home tissue due to COVID-19

Expansion of product ranges across the entire price spectrum

Hayat’s value for money brands ensure strong consumer loyalty and sales growth

RECOVERY AND OPPORTUNITIES

Further growth and increasing competition expected

Investment in and potential of e-commerce to drive future growth

Premium product potential despite the economic impact of COVID-19

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Strong category growth with shift from away-from-home tissue due to COVID-19

Expansion of product ranges across the entire price spectrum

Hayat’s value for money brands ensure strong consumer loyalty and sales growth

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Bulgaria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong category growth with shift from away-from-home tissue due to COVID-19

Expansion of product ranges across the entire price spectrum

Hayat’s value for money brands ensure strong consumer loyalty and sales growth

RECOVERY AND OPPORTUNITIES

Further growth and increasing competition expected

Investment in and potential of e-commerce to drive future growth

Premium product potential despite the economic impact of COVID-19

CATEGORY DATA

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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