Retail Tissue in Bulgaria

May 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Retail Tissue industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Retail Tissue in Bulgaria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Retail Tissue in Bulgaria?
  • Which are the leading brands in Retail Tissue in Bulgaria?
  • How are products distributed in Retail Tissue in Bulgaria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Retail Tissue in Bulgaria - Category analysis

KEY DATA FINDINGS

Further home seclusion for part of 2021 drives up further demand for retail tissue
Facial tissues continues to be influenced by at-home and out-of-home trends
Brands aim to address sustainable trend
Stable demand expected for retail tissue over the forecast period
Despite dominance of domestic brands, Zewa and private label are likely to further penetrate the category
Further expansion of omnichannel strategies likely for brands and retailers
Table 1 Retail Sales of Tissue by Category: Value 2016-2021
Table 2 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 4 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 5 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026

Tissue and Hygiene in Bulgaria - Industry Overview

Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026
Table 7 Birth Rates 2016-2021
Table 8 Infant Population 2016-2021
Table 9 Female Population by Age 2016-2021
Table 10 Total Population by Age 2016-2021
Table 11 Households 2016-2021
Table 12 Forecast Infant Population 2021-2026
Table 13 Forecast Female Population by Age 2021-2026
Table 14 Forecast Total Population by Age 2021-2026
Table 15 Forecast Households 2021-2026
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Retail Tissue

  • Paper Towels
    • Napkins
    • Tablecloths
    • Boxed Facial Tissues
    • Pocket Handkerchiefs
  • Toilet Paper
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Retail Tissue research and analysis database.

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