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Country Report

Retail Tissue in

Retail Tissue in Bulgaria

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Consumers move towards premium brands as retail tissue shakes off its basic image

2019 saw further development of the long-term trend towards premiumisation in retail tissue, with toilet paper at the forefront of the growing consumer preference for high-quality, value-added retail tissue. Rising incomes among urban consumers coupled with the relative underdevelopment of the premium segment have meant strong growth opportunities for brand owners, enabling them to expand their product ranges with the addition of higher-priced items.

Demand spreads out from toilet paper to encompass other retail tissue categories

Historically, sales of retail tissue in Bulgaria have focused heavily on toilet paper, a product which has been seen as absolutely essential in virtually all households for generations. However, recent years have seen the strong emergence of other retail tissue categories, including notably kitchen towels and facial tissues.

High quality and value for money become increasingly important in retail tissue

Consumers are becoming increasingly demanding when it comes to retail tissue and quality is beginning to rival low price as a consideration during the purchasing process. This means that value for money has become a major battleground among retail tissue brands.

2020 AND BEYOND

COVID-19 impact

During 2020, it is expected that sales of retail tissue will grow by 5% in 2019 constant value terms in light of the impact of COVID-19. This compares to the 4% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Bulgaria’s strictly enforced social distancing rules had a positive impact on numerous retail tissue categories during the first half of 2020. However, it is important not to overstate the influence of social distancing on sales, with panic buying not seen as in other countries.

Recovery and opportunities

Although an economic recession is expected to be seen in Bulgaria during the early stages of the forecast period, in line with current predictions for the EU overall, the extent and depth of this recession remains to be seen. However, with Bulgaria’s economy having seen consistent robust and sustainable growth in recent years, it is expected that demand for retail tissue will continue to grow, albeit at a merely moderate pace.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Bulgaria?
What are the major brands in Bulgaria?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Bulgaria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers move towards premium brands as retail tissue shakes off its basic image

Demand spreads out from toilet paper to encompass other retail tissue categories

High quality and value for money become increasingly important in retail tissue

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising spending supports demand as consumers become more sophisticated

International and local players battle for supremacy in a highly competitive industry

Cautious spending behaviour likely to emerge, although a swift recovery is possible

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Consumers move towards premium brands as retail tissue shakes off its basic image

Demand spreads out from toilet paper to encompass other retail tissue categories

High quality and value for money become increasingly important in retail tissue

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Bulgaria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers move towards premium brands as retail tissue shakes off its basic image

Demand spreads out from toilet paper to encompass other retail tissue categories

High quality and value for money become increasingly important in retail tissue

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Rising spending supports demand as consumers become more sophisticated

International and local players battle for supremacy in a highly competitive industry

Cautious spending behaviour likely to emerge, although a swift recovery is possible

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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