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Country Report

Retail Tissue in

Retail Tissue in Bulgaria

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation in toilet paper

In 2018, toilet paper recorded a strong performance in current value terms, which was partly due to rising unit prices, driven by rising raw materials costs. Brand owners aimed to compensate for higher prices by introducing more value-added, innovative products featuring enhanced quality, an indulgent experience and exclusivity.

Outstanding growth for paper towels

Paper towels saw the best performance in retail tissue in 2018 in current value terms, driven by the emergence of kitchen rolls. Bulgaria has low per capita consumption of kitchen rolls, and has strong potential for growth, stimulated by the rising need for convenience and multipurpose products which save time and space.

Larger pack sizes and multipacks

The notable increase in the price of cellulose raw material pressured brand owners to compensate for the unit price hikes. Price wars in modern grocery retailers and drugstores were coupled with the introduction of extra-large packs, multiple packs and extra units by brand owners.

COMPETITIVE LANDSCAPE

Interpred Partner sees outstanding growth

The local producer Interpred Partner was amongst the most innovative brand owners in 2018. For instance, the company launched Zebra Color Pink, a new series of functional toilet paper with easy-open innovative packaging offering convenient storage.

Fortuna-Kom (Essity) launches new products

The international leader in retail tissue, Essity, invested heavily in new launches and promotion through its NBO Fortuna-Kom; hence, contributing to the strong performance of retail tissue in 2018, especially in value terms. New launches were characterised by customisation thanks to innovation and technology.

Expansion of economy brands

Despite the notable premiumisation trend, economy brands also managed to gain popularity in 2018. Local budget brands Lindy by Igroup, Sanitex from Sanitex Paper Products and Perfetto by Megatrade Express all demonstrated strong performances in 2018.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Bulgaria?
What are the major brands in Bulgaria?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Premiumisation in toilet paper

Outstanding growth for paper towels

Larger pack sizes and multipacks

COMPETITIVE LANDSCAPE

Interpred Partner sees outstanding growth

Fortuna-Kom (Essity) launches new products

Expansion of economy brands

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

2018 proves a strong year for tissue and hygiene

An extensive focus on innovation to boost differentiation

Private label has an increasing presence in tissue and hygiene

Distribution in the retail and AFH channels

Growth is expected to continue in the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation in toilet paper

Outstanding growth for paper towels

Larger pack sizes and multipacks

COMPETITIVE LANDSCAPE

Interpred Partner sees outstanding growth

Fortuna-Kom (Essity) launches new products

Expansion of economy brands

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Premiumisation in toilet paper

Outstanding growth for paper towels

Larger pack sizes and multipacks

COMPETITIVE LANDSCAPE

Interpred Partner sees outstanding growth

Fortuna-Kom (Essity) launches new products

Expansion of economy brands

CATEGORY DATA

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

2018 proves a strong year for tissue and hygiene

An extensive focus on innovation to boost differentiation

Private label has an increasing presence in tissue and hygiene

Distribution in the retail and AFH channels

Growth is expected to continue in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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