Paper towels is set to register the most dynamic sales performance of any retail tissue category in Bulgaria over the forecast period and this is set to be due mainly to the increasing acceptance of these products in Bulgarian homes. Many consumers are increasingly interested in the convenience that paper sales offer as they facilitate the quick and fuss-free clean-up of spills and messes in the kitchen and other parts of the home.
Pocket handkerchiefs is set to continue registering very positive value and volume growth over the forecast period and this shows that the stricter personal hygiene routines and habits that have emerged among the operation of Bulgaria since the onset of the COVID-19 pandemic will remain a major spur on sales of retail tissue for the foreseeable future. In response, it is likely that category players will increasingly focus on offering value-added products that are centred and, in many cases, contain skin-kind ingredients such as aloe vera.
Demand for toilet paper is set to continue increasing in Bulgaria over the forecast period despite maturity of demand, negative population growth and significant pressure on consumer spending due to high inflation and the fact that Bulgaria remains the EU country with the lowest average income levels. The maturity of demand in the category means that it is unlikely that any major changes will be seen at any point over the forecast period, with the leading players likely to focus mainly on offering consumers value for money, including via regular price promotions.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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