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Country Report

Retail Tissue in

Retail Tissue in Uruguay

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue dominates tissue and hygiene in Uruguay

Retail tissue is by far the biggest category in value terms within tissue and hygiene in Uruguay.

Changing preferences could result in growth

Traditionally, Uruguayan consumers used to buy cloth tissues that could be reused; however, that trend is changing and boxed facial tissues and pocket handkerchiefs are becoming more popular. Nevertheless, paper tableware is far from reaching maturity and has major potential for growth, especially if consumers continue changing to paper tissues instead of using cloth.

Premiumisation of toilet paper

Toilet paper is by far the biggest category in value terms, as these products are considered essential by Uruguayan consumers. Toilet paper has a long history of usage, while cloth was previously used instead of other tissue products.

COMPETITIVE LANDSCAPE

Industria Papelera Uruguay Sociedad Anónima remains the undisputed leader in retail tissue in Uruguay

Retail tissue was dominated by international companies in the country over the whole review period. Industria Papelera Uruguay Sociedad Anónima (IPUSA) remained the undisputed leader in Uruguay, facing nearly no competition from other players.

Private label is present

Moreover, supermarket chains Tienda Inglesa (Henderson & Cía) and Devoto (owned by the Casino Guichard-Perrachon group) offer their own private label products, and these are also manufactured by IPUSA; however, they account for only small shares and offer little competition to the brands of IPUSA.

Kimberly-Clark Uruguay ranks second

Kimberly-Clark Uruguay, another international company, ranked second in retail tissue in 2017; however, it was way behind the leading player of IPUSA. Despite this, it was the only company to offer competition and pose any threat to IPUSA.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Uruguay?
What are the major brands in Uruguay?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Uruguay - Category analysis

HEADLINES

PROSPECTS

Retail tissue dominates tissue and hygiene in Uruguay

Changing preferences could result in growth

Premiumisation of toilet paper

COMPETITIVE LANDSCAPE

Industria Papelera Uruguay Sociedad Anónima remains the undisputed leader in retail tissue in Uruguay

Private label is present

Kimberly-Clark Uruguay ranks second

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Retail tissue continues to be the leading category within tissue and hygiene in Uruguay

Changes in the population structure have a major impact on some categories

Industria Papelera Uruguay Sociedad Anónima remains the undisputed leader

Supermarkets is the main channel for buying tissue and hygiene products

Positive value growth expected in the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Uruguay

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Executive Summary

New Report Guarantee

PROSPECTS

Retail tissue dominates tissue and hygiene in Uruguay

Changing preferences could result in growth

Premiumisation of toilet paper

COMPETITIVE LANDSCAPE

Industria Papelera Uruguay Sociedad Anónima remains the undisputed leader in retail tissue in Uruguay

Private label is present

Kimberly-Clark Uruguay ranks second

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Uruguay - Category analysis

HEADLINES

PROSPECTS

Retail tissue dominates tissue and hygiene in Uruguay

Changing preferences could result in growth

Premiumisation of toilet paper

COMPETITIVE LANDSCAPE

Industria Papelera Uruguay Sociedad Anónima remains the undisputed leader in retail tissue in Uruguay

Private label is present

Kimberly-Clark Uruguay ranks second

CATEGORY DATA

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Retail tissue continues to be the leading category within tissue and hygiene in Uruguay

Changes in the population structure have a major impact on some categories

Industria Papelera Uruguay Sociedad Anónima remains the undisputed leader

Supermarkets is the main channel for buying tissue and hygiene products

Positive value growth expected in the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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