Demand for products in retail tissue increased considerably in the second quarter of 2020 as consumers prepared for extra time spent at home. This trend was most notable in paper towels and toilet paper.
Retail tissue enjoys a high level of penetration in Uruguay, with toilet paper and paper towels the standout leaders in the category. Toilet paper remained the strongest sub-category in retail tissue in 2020, with the largest value share.
Industria Papelera Uruguay Sociedad Anónima, the local subsidiary of Empresas CMPC, continued to dominate around 80% of Uruguayan retail tissue in 2020 in retail current value terms. The company enjoys a clear dominance in paper towels thanks to the popularity of its brands Sussex and Elite, as well as a strong lead in toilet paper with Higienol and Elite.
In 2021, retail tissue is projected to record a decline in sales as consumers return to their normal lives when the threat of COVID-19 subsides. Consumers spent much more time at home during 2020, as schools were closed, consumers worked from home, and the government advised consumers to stay at home as much as possible.
Whilst environmental concerns were gaining strength in Uruguay in 2019, this has not yet become a consolidated trend which is impacting retail tissue products. However, with this growing trend, it is expected some products will be slightly, negatively affected over time.
E-commerce recorded huge gains in Uruguay during the COVID-19 pandemic and is expected to continue to expand over the course of the forecast period. Although, going into the forecast period, e-commerce remains a small channel, the category almost doubled its value share in retail tissue in 2020, and will continue its upwards trajectory in the coming years.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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