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Country Report

Retail Tissue in

Retail Tissue in Uruguay

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for retail tissue surges as consumers spend more time at home during the COVID-19 pandemic

Demand for products in retail tissue increased considerably in the second quarter of 2020 as consumers prepared for extra time spent at home. This trend was most notable in paper towels and toilet paper.

Well-developed category benefits from strong penetration led by toilet paper and paper towels

Retail tissue enjoys a high level of penetration in Uruguay, with toilet paper and paper towels the standout leaders in the category. Toilet paper remained the strongest sub-category in retail tissue in 2020, with the largest value share.

No competition for IPUSA as Kimberly-Clark suffers from production plant closures

Industria Papelera Uruguay Sociedad Anónima, the local subsidiary of Empresas CMPC, continued to dominate around 80% of Uruguayan retail tissue in 2020 in retail current value terms. The company enjoys a clear dominance in paper towels thanks to the popularity of its brands Sussex and Elite, as well as a strong lead in toilet paper with Higienol and Elite.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Uruguay?
What are the major brands in Uruguay?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Uruguay - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for retail tissue surges as consumers spend more time at home during the COVID-19 pandemic

Well-developed category benefits from strong penetration led by toilet paper and paper towels

No competition for IPUSA as Kimberly-Clark suffers from production plant closures

RECOVERY AND OPPORTUNITIES

The future is bright for retail tissue as the category is set to grow following a period of normalisation

Retail tissue set to feel the effects of the sustainability trend in the coming years

E-commerce is on the rise

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for retail tissue surges as consumers spend more time at home during the COVID-19 pandemic

Well-developed category benefits from strong penetration led by toilet paper and paper towels

No competition for IPUSA as Kimberly-Clark suffers from production plant closures

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Uruguay - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for retail tissue surges as consumers spend more time at home during the COVID-19 pandemic

Well-developed category benefits from strong penetration led by toilet paper and paper towels

No competition for IPUSA as Kimberly-Clark suffers from production plant closures

RECOVERY AND OPPORTUNITIES

The future is bright for retail tissue as the category is set to grow following a period of normalisation

Retail tissue set to feel the effects of the sustainability trend in the coming years

E-commerce is on the rise

CATEGORY DATA

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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