Paper towels is the only retail tissue set to positive volume growth in 2021. Lockdown and self-isolation has been key to this; consumers that have spent more time at home are cooking more.
Despite the fact that people have spent more time at home in 2020 and 2021, volume sales of toilet paper has fallen in both years. There was a brief spike at the start of the pandemic as panicked consumers stockpiled, but this quickly stabilised once it became clear that supply lines were not going to be disrupted.
Softys, the tissue & hygiene business unit of Chilean multinational CMPC, is the clear leader of the macro category and of each of its segments. The company controls more than 70% of the aggregate market.
Retail tissue is projected to see a return to positive growth in volume terms over the forecast period. However, consumer habits and priorities have changed during COVID-19, and although reunions, dining out, parties and other outings are now permitted, consumers are only slowly resuming pre-pandemic social lives.
Paper towels and toilet paper, the largest parts of the category, have very high household penetration in Uruguay; these are staples, and are found across all retail channels. This offers opportunity to add value via product development and segmentation over the forecast period.
Environmental trends are gaining strength in Uruguay. This offers a mixed set of issues for retail tissue products.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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