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Country Report

Retail Tissue in

Retail Tissue in Uruguay

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Toilet paper remains strongest category, with no impact expected from growing environmental concerns

Toilet paper remained the strongest sub-category in retail tissue in 2019, with the largest value share. Toilet paper has a very high per capita consumption in Uruguay and negative economic factors did not have any impact, with toilet paper continuing to outperform paper towels, napkins, boxed facial tissues and pocket handkerchiefs.

Replaceable products face restrictions and competition

Beyond toilet paper, it was noted that all other retail tissue products were replaceable, thus posing a threat during times of economic slowdown. Non-essential retail tissue products have easy-to-use, easy-to-find and economical options in Uruguay.

Industria Papelera Uruguay Sociedad Anónima remains undisputed dominant player, with innovations seen from multiple players

Industria Papelera Uruguay Sociedad Anónima continued to lead in 2019, with a dominant value share, thanks to its top three brands of Higienol (toilet paper), Elite (toilet paper, napkins, paper towels and facial tissues), and Sussex. Notably, the Elite brand showed innovation in 2019.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to show no growth in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This correlates to a negligible growth forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Retail demand for retail tissue products saw a spike in demand during Q1 2020 due to COVID-19. This was due to a higher usage of tissue products in home settings during lockdown, along with consumers stockpiling products such as toilet paper, tissue paper and paper towels.

Recovery and opportunities

The e-commerce channel is expected to benefit in 2020, along with growth in supermarkets and marketplaces such as Mercado Libre, where a brand can sell directly to consumers, or consumers can sell directly to each other (usually when there is a shortage of stock in other channels).

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Uruguay?
What are the major brands in Uruguay?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Uruguay - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper remains strongest category, with no impact expected from growing environmental concerns

Replaceable products face restrictions and competition

Industria Papelera Uruguay Sociedad Anónima remains undisputed dominant player, with innovations seen from multiple players

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Imported products continue to dominate in underdeveloped category based on demographic drivers

Industria Papelera Uruguay Sociedad Anónima remains undisputed overall leader

No significant changes expected, with opportunities for all categories

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Uruguay

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Toilet paper remains strongest category, with no impact expected from growing environmental concerns

Replaceable products face restrictions and competition

Industria Papelera Uruguay Sociedad Anónima remains undisputed dominant player, with innovations seen from multiple players

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Uruguay - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Toilet paper remains strongest category, with no impact expected from growing environmental concerns

Replaceable products face restrictions and competition

Industria Papelera Uruguay Sociedad Anónima remains undisputed dominant player, with innovations seen from multiple players

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Imported products continue to dominate in underdeveloped category based on demographic drivers

Industria Papelera Uruguay Sociedad Anónima remains undisputed overall leader

No significant changes expected, with opportunities for all categories

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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