Generally, the retail tissue industry was experiencing price increases due to raw materials becoming more expensive. This was particularly visible in the dominant category, toilet paper, but also in paper towels.
Filipinos tend to use toilet paper for all tissue purposes in the Philippines, because it is a cheap and widely available product. This can limit sales of other products in retail tissue.
Paper towels recorded the fastest volume and current value growth rates in 2020, when the pandemic hit the Philippines. This performance was informed by the stay-at-home measures introduced to halt community transmission of the virus.
In 2021, volume growth was constrained by a number of factors, including higher unit prices due to rising raw material costs and the economic impact of the pandemic, putting pressure on disposable incomes and purchasing power. However, improved volume growth rates are expected from 2022 as the opportunities for economic recovery improve, especially once the vaccination programme has been fully rolled out.
Toilet paper is set to remain by far the most-used type of retail tissue product in the Philippines in the forecast period. The demand for toilet paper is expected to continue to be bolstered by its multi-functionality.
Raw materials will remain an important consideration for manufacturers, as was shown in 2021, when rising costs resulted in higher unit prices and slowing volume growth. However, it is not just materials and material grades in terms of prices, but also in terms of the environmental impact of the materials used, which consumers are becoming increasingly more knowledgeable and concerned about.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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