Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Retail Tissue in

Retail Tissue in the Philippines

18 pages, Apr 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

New users drive up volumes

As the Philippines’ economy has consistently improved in recent years, Filipinos have experienced an increase in purchasing power. With this, Filipino consumers have become more aware of and open to the different products available to them.

Tissue products for household use drive category growth

Toilet paper is still the most commonly used tissue product, with demand bolstered by its multi-functionality. The category maintained current value growth of 3% in 2017, reaching sales of PHP 3.

Opportunities for further expansion

Tissue brands will take advantage of the increased awareness and discrimination of Filipinos in relation to the tissue products available to them and consumers’ willingness and capacity to explore these new products given the rising standard of living. This will sustain growth in the category which is poised to reach PHP 6.

COMPETITIVE LANDSCAPE

Leader employs first brand ambassador

Local manufacturer, Sanitary Care Products Asia (SCPA), heads the total retail tissue category, thanks primarily to its commanding lead in toilet papers. SCPA has six different brands in the market that cover different functions, target segments and consumer needs.

Kleenex adds cucumber extract

Kimberly Clark’s Kleenex is also supported by consistent marketing efforts, though not as aggressively as SCPA’s brands. Kleenex has long claimed to be the “gentlest” and “softest” tissue brand available, and is considered to be a premium product by some consumers.

Papertech offers multiple brands

Papertech, another local company, ranks third among tissue manufacturers. Papertech produces the brands, Extra, Toily, Hello, Soft n White and Freshies.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Philippines?
What are the major brands in Philippines?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Retail Tissue in the Philippines - Category analysis

HEADLINES

PROSPECTS

New users drive up volumes

Tissue products for household use drive category growth

Opportunities for further expansion

COMPETITIVE LANDSCAPE

Leader employs first brand ambassador

Kleenex adds cucumber extract

Papertech offers multiple brands

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene growth recovers in 2017

Increase in purchasing power among Filipinos has more impact on volume than value

Competitive landscape differs from one category to another

Grocery retailers remain main distribution channel but online retailing now relevant in nappies

Positive outlook

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

New users drive up volumes

Tissue products for household use drive category growth

Opportunities for further expansion

COMPETITIVE LANDSCAPE

Leader employs first brand ambassador

Kleenex adds cucumber extract

Papertech offers multiple brands

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in the Philippines - Category analysis

HEADLINES

PROSPECTS

New users drive up volumes

Tissue products for household use drive category growth

Opportunities for further expansion

COMPETITIVE LANDSCAPE

Leader employs first brand ambassador

Kleenex adds cucumber extract

Papertech offers multiple brands

CATEGORY DATA

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene growth recovers in 2017

Increase in purchasing power among Filipinos has more impact on volume than value

Competitive landscape differs from one category to another

Grocery retailers remain main distribution channel but online retailing now relevant in nappies

Positive outlook

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports