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Country Report

Retail Tissue in

Retail Tissue in the Philippines

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Further solid growth expected in sales of retail tissue

Consistent improvements in the Philippine economy in recent years and rising purchasing power are the main reasons for the solid growth seen in sales of retail tissue in the country during the review period. These factors are set to underpin ongoing growth in the category over the forecast period, with growth also set to be spurred by spreading awareness of the different products available to them.

Toilet paper set to continue dominating sales

Toilet paper is still by far the most commonly used tissue product, with demand bolstered by its multi-functionality. Toilet paper is often used for a variety of tasks throughout the household.

Expansion of target audience set to underpin volume growth

At the end of the review period, the target audience for retail tissue remained largely confined to affluent middle-income and high-income consumers. However, with steady economic growth resulting in rising affluence, lower-income consumers are increasingly able to afford to buy a wider range of retail tissue products on a more regular basis.

COMPETITIVE LANDSCAPE

Local player SPCA maintains its leading position in retail tissue

Philippine manufacturer Sanitary Care Products Asia (SCPA) leads sales in retail tissue due to its commanding position in toilet paper. SCPA offers numerous brands, targeting consumers of all socioeconomic segments and meeting a variety of consumer needs.

International brands continue to face stiff competition

As most Philippine consumers remained highly price sensitive at the end of the review period, the general clear preference for cheaper retail tissue brands meant that the leading multinational player Kimberly-Clark continued to lose sales and value share. A widely-held perception that all retail tissue brands are the same and serve the same purpose persists, compromising the development of higher-end brands, including Kimberly Clark’s Kleenex.

Third-placed Papertech holds its own against the category leaders

Local player Papertech ranks third in retail tissue with the brands, Extra, Toily, Hello, Soft n White and Freshies. The main driver of sales growth for the company is Toily, which is present in toilet paper and paper towels.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Philippines?
What are the major brands in Philippines?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in the Philippines - Category analysis

HEADLINES

PROSPECTS

Further solid growth expected in sales of retail tissue

Toilet paper set to continue dominating sales

Expansion of target audience set to underpin volume growth

COMPETITIVE LANDSCAPE

Local player SPCA maintains its leading position in retail tissue

International brands continue to face stiff competition

Third-placed Papertech holds its own against the category leaders

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to record solid sales growth

A wider range of categories benefit from expanding usage

International brands continue to struggle as consumers remain focused on price

Modern grocery retailers continues to dominate tissue and hygiene distribution

Rising incomes and more sophisticated consumers set to underpin sales growth

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in the Philippines

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Executive Summary

New Report Guarantee

PROSPECTS

Further solid growth expected in sales of retail tissue

Toilet paper set to continue dominating sales

Expansion of target audience set to underpin volume growth

COMPETITIVE LANDSCAPE

Local player SPCA maintains its leading position in retail tissue

International brands continue to face stiff competition

Third-placed Papertech holds its own against the category leaders

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in the Philippines - Category analysis

HEADLINES

PROSPECTS

Further solid growth expected in sales of retail tissue

Toilet paper set to continue dominating sales

Expansion of target audience set to underpin volume growth

COMPETITIVE LANDSCAPE

Local player SPCA maintains its leading position in retail tissue

International brands continue to face stiff competition

Third-placed Papertech holds its own against the category leaders

CATEGORY DATA

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to record solid sales growth

A wider range of categories benefit from expanding usage

International brands continue to struggle as consumers remain focused on price

Modern grocery retailers continues to dominate tissue and hygiene distribution

Rising incomes and more sophisticated consumers set to underpin sales growth

MARKET INDICATORS

MARKET DATA

SOURCES

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