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Country Report

Retail Tissue in

Retail Tissue in the Philippines

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Improving living standards drives demand for retail tissue in 2019

Retail tissue continued to see steady growth in current value and retail volume terms in 2019, driven largely by a further increase in the population and rising incomes. Demand for retail tissue is largely limited to mid- to high-income urban dwellers, but as living standards improve so too does the target audience.

Leading player Sanitary Care Products Asia Inc launches online shop and expands range

The development of modern retailing has been another growth stimulus for retail tissue in the Philippines with the expansion of supermarkets, hypermarkets and convenience stores making these products more accessible. Although at a nascent stage, e-commerce started making inroads towards the end of the review period as consumers started to embrace the convenience of online shopping.

Price remains a key factor in the purchasing decision when it comes to retail tissue

Consumers in the Philippines remain price sensitive especially when it comes to retail tissue since it is a disposable item and the differences between brands are not that significant. As such, private label lines from retailers with a wide network of outlets, such as SM Retail Inc and Robinsons Retail Holdings Inc, have a relatively decent standing and are able to achieve a higher ranking versus brands from other local players such as Philusa Corp.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 4% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 3% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Toilet paper has been one of the main retail tissue categories to benefit from COVID-19 in 2020. Aside from some stockpiling earlier in the year, consumers have also looked to purchase products which they can use to clean their face and hands and thereby assist in preventing the spread of germs.

Recovery and opportunities

COVID-19 is expected to have a negative impact on the local economy with incomes likely to come under pressure. Nevertheless, with consumers showing increased concern over health and hygiene it is projected that retail tissue will see stronger growth over the forecast period than was seen during the review period in 2019 constant value terms.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Philippines?
What are the major brands in Philippines?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in the Philippines - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Improving living standards drives demand for retail tissue in 2019

Leading player Sanitary Care Products Asia Inc launches online shop and expands range

Price remains a key factor in the purchasing decision when it comes to retail tissue

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Population growth and rising incomes key to the development of tissue and hygiene in 2019

Players look to innovate but price remains key in competitive landscape

Uncertain economic future casts a shadow over growth projections for tissue and hygiene

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Improving living standards drives demand for retail tissue in 2019

Leading player Sanitary Care Products Asia Inc launches online shop and expands range

Price remains a key factor in the purchasing decision when it comes to retail tissue

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in the Philippines - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Improving living standards drives demand for retail tissue in 2019

Leading player Sanitary Care Products Asia Inc launches online shop and expands range

Price remains a key factor in the purchasing decision when it comes to retail tissue

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Population growth and rising incomes key to the development of tissue and hygiene in 2019

Players look to innovate but price remains key in competitive landscape

Uncertain economic future casts a shadow over growth projections for tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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