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Country Report

Retail Tissue in

Retail Tissue in the Czech Republic

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Trading up continues in 2019 but value for money remains a key concern

While overall volume and current value growth rates slowed slightly in line with increasing maturity, favourable economic conditions and modest but steady population growth continued to support the expansion of retail tissue in 2019. Growth in total current value sales was substantially faster than growth in total volume sales, partly due to price hikes imposed to offset rising costs but also because improvements in purchasing power encouraged many consumers to trade up to higher quality and more expensive products.

Paper towels and boxed facial tissues develop fastest in 2019

Paper towels remained the most dynamic category in volume and current value growth terms in 2019. Increasingly busy lifestyles continued to strengthen consumer appreciation for the convenience of these products, while rising disposable incomes made them more affordable for many households.

Essity retains overall lead in 2019 amidst intense competition

Competition in retail tissue remained intense in 2019, with several multinational and domestic players vying for position. Essity retained the overall lead in value terms, with private label operator Ahold finishing a close second.

2020 AND BEYOND

COVID-19 impact

Retail tissue value sales at constant 2019 prices are now expected to grow by 3% in 2020 in light of the impact of COVID-19. This compares to a 2019 constant value growth rate of 2% projected in Euromonitor International’s 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Paper towels looks set to remain the most dynamic retail tissue category in volume and current value growth terms in 2020, and is also expected to be one of the chief beneficiaries of increased demand arising from COVID-19. This is largely because consumers are cooking at home more often as a result of the pandemic.

Recovery and opportunities

The outlook for retail tissue over the forecast period is broadly favourable, with total volume and current value sales expected to increase steadily towards 2024. Growth in the Czech population and the number of single-person households in the country will continue to underpin the overall expansion of the category, though its performance will be tempered by increasing maturity.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Czech Republic?
What are the major brands in Czech Republic?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in the Czech Republic - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Trading up continues in 2019 but value for money remains a key concern

Paper towels and boxed facial tissues develop fastest in 2019

Essity retains overall lead in 2019 amidst intense competition

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Consumers show growing preference for added-value products in 2019

Procter & Gamble leads in 2019 as private label continue to gain ground

Outlook remains reasonably favourable despite COVID-19 disruption

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in the Czech Republic

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Trading up continues in 2019 but value for money remains a key concern

Paper towels and boxed facial tissues develop fastest in 2019

Essity retains overall lead in 2019 amidst intense competition

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in the Czech Republic - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Trading up continues in 2019 but value for money remains a key concern

Paper towels and boxed facial tissues develop fastest in 2019

Essity retains overall lead in 2019 amidst intense competition

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Consumers show growing preference for added-value products in 2019

Procter & Gamble leads in 2019 as private label continue to gain ground

Outlook remains reasonably favourable despite COVID-19 disruption

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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