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Country Report

Retail Tissue in

Retail Tissue in the Czech Republic

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue continues to see dynamic growth

In 2018, retail tissue continued to see a dynamic performance, especially in current value terms, which was fuelled mainly by rising demand for better-quality products. In addition, rising materials and production costs, which pushed up unit prices, supported the dynamic development of retail tissue in value terms in 2018.

Paper towels and facial tissues see the best performances

Paper towels saw the best performance in 2018, with dynamic growth in both volume and current value terms. The convenience trend and rising usage of these products amongst Czech consumers drove sales at the end of the review period, and these factors are also expected to support the dynamic performance of paper towels over the forecast period.

Quality becomes increasingly important, but price-sensitivity persists

2-ply products remained the most popular products within retail tissue in 2018, but better-quality 3-ply and 4-ply products registered increased demand. In addition, rising demand for quality products is also visible in the growing interest in products with various additives, extracts, balsams or added plant fibres.

COMPETITIVE LANDSCAPE

Retail tissue remains competitive

Retail tissue is very competitive, with both multinationals and domestic players operating in the category. Amongst the top three brand players in 2018, all were strong multinationals, namely Essity Czech Republic, SHP Bohemia and Metsä Tissue Czech, with their respective brands Zewa, Harmony and Tento.

New developments focus mainly on higher-quality products and bigger pack sizes

New product developments in retail tissue consisted mainly of new product sizes and formats at the end of the review period. These novelties included, for example: Melitrade’s Linteo Mega 2-ply paper towel in a mega roll (100 metres); Linteo 2-ply toilet paper in a 24-roll pack size (white, 100% cellulose); and Linteo bigger-sized one-roll pack of 3-ply recycled toilet paper (48 metres).

Private label remains strong in retail tissue

Private label held a significant share within retail tissue in 2018, and saw another slight increase in its value share. Low brand loyalty in the category, together with the perception of private label as offering good quality for a satisfactory price, were behind this strong penetration.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Czech Republic market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Czech Republic?
What are the major brands in Czech Republic?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Retail tissue continues to see dynamic growth

Paper towels and facial tissues see the best performances

Quality becomes increasingly important, but price-sensitivity persists

COMPETITIVE LANDSCAPE

Retail tissue remains competitive

New developments focus mainly on higher-quality products and bigger pack sizes

Private label remains strong in retail tissue

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

The performance of tissue and hygiene remains healthy in 2018

Various factors promote growth in tissue and hygiene

Retail tissue and hygiene is competitive, with the strong position of private label

Hypermarkets and health and beauty specialist retailers lead distribution

Good prospects for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in the Czech Republic

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Executive Summary

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PROSPECTS

Retail tissue continues to see dynamic growth

Paper towels and facial tissues see the best performances

Quality becomes increasingly important, but price-sensitivity persists

COMPETITIVE LANDSCAPE

Retail tissue remains competitive

New developments focus mainly on higher-quality products and bigger pack sizes

Private label remains strong in retail tissue

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in the Czech Republic - Category analysis

HEADLINES

PROSPECTS

Retail tissue continues to see dynamic growth

Paper towels and facial tissues see the best performances

Quality becomes increasingly important, but price-sensitivity persists

COMPETITIVE LANDSCAPE

Retail tissue remains competitive

New developments focus mainly on higher-quality products and bigger pack sizes

Private label remains strong in retail tissue

CATEGORY DATA

Tissue and Hygiene in the Czech Republic - Industry Overview

EXECUTIVE SUMMARY

The performance of tissue and hygiene remains healthy in 2018

Various factors promote growth in tissue and hygiene

Retail tissue and hygiene is competitive, with the strong position of private label

Hypermarkets and health and beauty specialist retailers lead distribution

Good prospects for tissue and hygiene

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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