While volumes rose in 2021, demand for retail tissue was dampened by the fact that consumers had stocked up on such products in the previous year due to concerns about supply issues and a desire to reduce the frequency of shopping trips in order to lower the risk of viral transmission through social contact. Retail tissue provided some of the most eagerly sought after products as the pandemic took hold in 2020.
Private label players were amongst the strongest performers in 2021 as price remained a key factor in purchasing decisions and consumers increasingly turned to more affordable retail tissue products during the COVID-19 crisis. Private label products benefited from their wide availability and players’ combined strength in key categories such as paper towels and toilet paper.
Competition within retail tissue remained intense in 2021 as multinational, domestic and private label players all vied for position. While Essity retained the overall lead in value terms, a slight decline in the player’s share led to a narrowing of the gap between itself and private label player, Ahold, in second position, which also saw slight share erosion.
Retail tissue is a very mature category with limited room for volume growth. It is not, therefore, expected to attract many new consumers during the forecast period.
Boxed facial tissues products are expected to become increasingly popular during the forecast period. These products are expected to be trendy, while innovations towards larger packs sizes, new attractive designs and sustainability will attract consumers.
On the one hand, the popularity of private label products will place pressure on brand manufacturers to develop distinctive added-value products to differentiate their offer. On the other, private label players’ rapid response to such innovation, with lower-priced imitations quickly introduced, may undermine brands’ willingness to invest in innovation.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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