Retail tissue is not expected to see strong retail volume growth over the forecast period, with lower levels than in 2022. This is due to consumers leaving the household more frequently, with the lifting of all COVID-19 restrictions.
Boxed facial tissues are expected to rise in popularity among consumers over the forecast period, recording positive retail volume and value growth. Consumers will be attracted to the box design of these products, appreciating those that fit in aesthetically with different rooms in the household and, to less extent, their quality.
Over the forecast period, value sales of retail tissue are expected to be driven by the ongoing premiumisation trend. An increasing number of consumers in the country have shown that they prefer higher-quality products with additional benefits such as extra softness, greater absorbency, and fragrances.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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