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Country Report

Retail Tissue in

Retail Tissue in Slovakia

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Improved economic conditions encourage premiumisation in 2019

Retail tissue recorded further volume and value sales in 2019, driven by improved economic conditions in the country and the rising purchasing power of Slovak consumers. The continued premiumisation trend helped drive value sales of retail tissue in particular in 2019.

Sales of paper towels driven by new product development and promotions

Paper towels recorded the fastest value sales growth in 2019 amongst retail tissue categories. The strong growth was supported by the increasing number of new product developments and promotions, such as Metsa Tissue introducing a premium product Tento Complex 3-in-1 which cleans, absorbs and polishes, and Tento Kitchen Innovations with a 3-layer composition, especially designed to be used in kitchens.

Domestic manufacturer SHP Harmanec leads a category with a strong private label presence

SHP Harmanec maintained its leading position in retail tissue in 2019 with its wide product portfolio in most areas of retail tissue and its product development towards higher-quality and unique designs, as well as a well-placed distribution network. Harmony Soft is the leading brand of toilet paper in value sales terms, significantly contributing to the company’s overall leading position.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a marginal rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

COVID-19 has impacted many areas of retail tissue, including toilet paper, boxed facial tissues, pocket handkerchiefs and paper towels. The home seclusion trend has increased consumers’ use of both recycled and non-recycled toilet paper as they are not out in cafés or in the work environment.

Recovery and opportunities

Whilst retail tissue has seen a slight temporary boost during the COVID-19 pandemic, it is unlikely that there will be any significant long-term impact on sales. Whilst retail volumes will record slower growth in the forecast period than in the review period, retail value sales will be faster due to the increasing popularity of premium products, resulting from favourable economic conditions.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Slovakia?
What are the major brands in Slovakia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Slovakia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Improved economic conditions encourage premiumisation in 2019

Sales of paper towels driven by new product development and promotions

Domestic manufacturer SHP Harmanec leads a category with a strong private label presence

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Slovakia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation trend gains importance in 2019

Procter & Gamble leads despite losing further share in 2019

Focus on preventative health and shift in consumer demand expected

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Improved economic conditions encourage premiumisation in 2019

Sales of paper towels driven by new product development and promotions

Domestic manufacturer SHP Harmanec leads a category with a strong private label presence

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Slovakia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Improved economic conditions encourage premiumisation in 2019

Sales of paper towels driven by new product development and promotions

Domestic manufacturer SHP Harmanec leads a category with a strong private label presence

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Slovakia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation trend gains importance in 2019

Procter & Gamble leads despite losing further share in 2019

Focus on preventative health and shift in consumer demand expected

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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