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Retail Tissue in
Slovakia

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Retail tissue posts stable growth in 2018

Retail tissue consumption in 2018 was driven by the rising number of households in the country and the growing purchasing power of Slovak consumers, the latter driving retail volume sales of boxed facial tissues and paper towels. In 2018, value sales of retail tissue posted good but lower growth than volume sales as there is a high private label representation and a high level of discounting activity.

Focus on innovation to spur further growth

Despite retail tissue being large and mature, per capita consumption in Slovakia is substantially lower than the Western European average. Consequently, there is significant growth potential, especially within niche areas that remain underdeveloped.

Good growth is projected over the forecast period

In the forecast period, volume sales of retail tissue are expected to post stable growth compared to the rates seen over the review period, driven by population growth and the shift towards disposable products for quick everyday hygiene and cleaning. The high levels of saturation will, however, limit growth opportunities, spurring companies to expand into niche offerings and invest in innovation.

COMPETITIVE LANDSCAPE
SHP Harmanec maintains its leading position in 2018

SHP Harmanec as maintained its leading position in retail tissue in 2018, although losing slight value share to Metsa Tissue as in second place with only a marginally lower share than the leading player. SHP Harmanec continued to benefit in 2018 from its wide product portfolio in most areas of retail tissue and its product development towards higher-quality and unique designs, as well as a well-placed distribution network.

Product innovation is important in tackling competition

As the largest retail tissue categories are mature, companies look for opportunities to widen their brand appeal. Investment in innovation, design, packaging and value-added benefits are important to attract consumers.

Private label has a strong presence in retail tissue

Private label holds a strong position in retail tissue due to the wide availability of these products and the expansion of modern grocery outlets across the country. The affordable prices of private label products and their good quality are also important factors.

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Retail Tissue in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Retail Tissue in Slovakia?
  • What are the major brands in Slovakia?
  • What is the performance of pocket handkerchiefs vs boxed facial tissues?
  • What are the key new product launches in the tissues market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Tissue in Slovakia - Category analysis

HEADLINES

PROSPECTS

Retail tissue posts stable growth in 2018
Focus on innovation to spur further growth
Good growth is projected over the forecast period

COMPETITIVE LANDSCAPE

SHP Harmanec maintains its leading position in 2018
Product innovation is important in tackling competition
Private label has a strong presence in retail tissue

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Stable growth for tissue and hygiene continues
Premiumisation and innovation trends seen across all categories
No changes observed among the leading players
Internet retailing posts dynamic growth
Positive growth anticipated over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources