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Country Report

Retail Tissue in

Retail Tissue in the Netherlands

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation trend boosts retail tissue value sales

Being a highly mature category, retail tissue manufacturers focus on new product development to interest consumers. In 2017, there was more focus on premium products with both established brands and private label introducing added-value products.

Per capita consumption of retail tissue is declining

The general increase in population in the Netherlands in 2017 helped drive volume growth in retail tissue, but per capita consumption declined slightly in 2017. This is explained by two phenomena.

Recycled toilet paper continues to decline in the Netherlands

Connected to the above trend of premiumisation, recycled toilet paper in the Netherlands declined in 2017 as most manufacturers are resorting to virgin fibres for high-quality products. The products are then often FSC certified.

COMPETITIVE LANDSCAPE

Established brands struggle to maintain value share in retail tissue

Kimberly-Clark led retail tissue in the Netherlands in 2017, but the company’s Page and Kleenex brands, like some other established brands, are struggling to maintain value share. The two most well-known brands in retail tissue are Page and Essity’s Edet, whilst there are also other smaller brands like Nalys and Tempo.

Private label dominates in retail tissue

Private label accounts for more than half of retail value sales in retail tissue. This is due to the nature of tissue products, in which brands are not very distinct, as well as consumers’ price sensitivity.

Upcoming small brand Renova sets out to distinguish itself in retail tissue

Although still quite insignificant, small upcoming brand Renova, which is sold in the mainstream supermarket channel Albert Heijn, is set to distinguish itself in retail tissue. The brand, which is active in paper towels and toilet paper, offers premium products, not only in the usual white colour but in all sorts of colours such as pink, red and green.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Netherlands?
What are the major brands in Netherlands?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Premiumisation trend boosts retail tissue value sales

Per capita consumption of retail tissue is declining

Recycled toilet paper continues to decline in the Netherlands

COMPETITIVE LANDSCAPE

Established brands struggle to maintain value share in retail tissue

Private label dominates in retail tissue

Upcoming small brand Renova sets out to distinguish itself in retail tissue

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

A positive year for tissue and hygiene again, thanks to the growing Dutch economy

Manufacturers focus on premium products for product uniqueness

Leading international companies face tough competition from private label

Internet retailing channel becoming increasingly important in tissue and hygiene

Positive prospects for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in the Netherlands

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Executive Summary

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PROSPECTS

Premiumisation trend boosts retail tissue value sales

Per capita consumption of retail tissue is declining

Recycled toilet paper continues to decline in the Netherlands

COMPETITIVE LANDSCAPE

Established brands struggle to maintain value share in retail tissue

Private label dominates in retail tissue

Upcoming small brand Renova sets out to distinguish itself in retail tissue

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Premiumisation trend boosts retail tissue value sales

Per capita consumption of retail tissue is declining

Recycled toilet paper continues to decline in the Netherlands

COMPETITIVE LANDSCAPE

Established brands struggle to maintain value share in retail tissue

Private label dominates in retail tissue

Upcoming small brand Renova sets out to distinguish itself in retail tissue

CATEGORY DATA

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

A positive year for tissue and hygiene again, thanks to the growing Dutch economy

Manufacturers focus on premium products for product uniqueness

Leading international companies face tough competition from private label

Internet retailing channel becoming increasingly important in tissue and hygiene

Positive prospects for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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