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Country Report

Retail Tissue in

Retail Tissue in the Netherlands

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Volume sales benefit from population growth and favourable economic conditions

The Dutch population increased slightly in 2018, benefiting retail tissue volume sales. Per capita consumption also increased slightly, as a result of the positive economic conditions.

The extended influenza season of 2017-2018 positively affects retail tissue

The influenza season of 2017/2018 continued until April, with a peak recorded in March compared with the previous four years. Dutch consumers normally use facial tissues when they have influenza.

Value sales increase in retail tissue in 2018

In 2018, retail tissue saw higher current value growth than volume growth, thanks to higher average unit prices and the premiumisation trend. As with all other tissue and hygiene products, manufacturers increased the unit prices of retail tissue products to pass on the extra costs incurred in acquiring raw materials.

COMPETITIVE LANDSCAPE

Established brands increase their value shares

Despite the strong competition in retail tissue in the Netherlands, established brands managed to increase their value shares in 2018, thanks to price increases. Kimberly-Clark was the leading company, with its Page and Kleenex brands both performing well in value terms.

Sofidel Benelux sees rapid growth

Amongst the leading players, Sofidel Benelux saw the fastest value growth in 2018, with its Nalys brand. The company offers premium retail tissue products and focuses on distinguishing itself as exclusive.

Private label still manages to grow in value terms, but at a slower rate

Private label continued to increase its value sales in retail tissue in 2018, although at a slower rate compared with 2017. The competition continued to intensify in retail tissue in 2018, as private label lines from Albert Heijn and Kruidvat were offered at promotional prices in order to increase volume sales.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Netherlands?
What are the major brands in Netherlands?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Volume sales benefit from population growth and favourable economic conditions

The extended influenza season of 2017-2018 positively affects retail tissue

Value sales increase in retail tissue in 2018

COMPETITIVE LANDSCAPE

Established brands increase their value shares

Sofidel Benelux sees rapid growth

Private label still manages to grow in value terms, but at a slower rate

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records yet another positive year

Average unit prices increase in 2018

Established brands focus on value growth

Internet retailing sees the fastest growth

Modest growth is expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in the Netherlands

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Executive Summary

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PROSPECTS

Volume sales benefit from population growth and favourable economic conditions

The extended influenza season of 2017-2018 positively affects retail tissue

Value sales increase in retail tissue in 2018

COMPETITIVE LANDSCAPE

Established brands increase their value shares

Sofidel Benelux sees rapid growth

Private label still manages to grow in value terms, but at a slower rate

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Volume sales benefit from population growth and favourable economic conditions

The extended influenza season of 2017-2018 positively affects retail tissue

Value sales increase in retail tissue in 2018

COMPETITIVE LANDSCAPE

Established brands increase their value shares

Sofidel Benelux sees rapid growth

Private label still manages to grow in value terms, but at a slower rate

CATEGORY DATA

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records yet another positive year

Average unit prices increase in 2018

Established brands focus on value growth

Internet retailing sees the fastest growth

Modest growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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