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Country Report

Retail Tissue in

Retail Tissue in the Netherlands

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Consumers demand high-quality toilet paper

Toilet paper saw steady volume growth in the Netherlands in 2019, while value sales accelerated due to rising unit prices and a premiumisation trend. Positive economic conditions lie behind Dutch consumers’ demand for high quality when it comes to toilet paper; toilet paper must be soft and white and not tear too easily.

Sustainability concerns see launches of new recycled and bamboo retail tissue products

In 2019, sustainability remained important to Dutch consumers of retail tissue. Product innovations were driven by demand for sustainable products.

Established brands continue to launch new products

Retail tissue is a mature area within tissue and hygiene in the Netherlands. In 2019, brands continued to launch new, inventive or improved products to attract consumers.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 4% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Paper towels, facial tissues and toilet paper are all expected to see much faster value and volume growth in 2020 as a direct consequence of the COVID-19 pandemic. This is due to consumers stockpiling and having to stay at home more, as well as greater awareness of better hygiene.

Recovery and opportunities

In the forecast period, following the spike in growth rates in 2020 due to COVID-19, retail tissue overall is expected to normalise and see steady growth at the volume level that the pandemic brought about. Gradual population growth and consumers’ greater awareness of personal and home hygiene will contribute to stable growth.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Netherlands?
What are the major brands in Netherlands?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in the Netherlands - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers demand high-quality toilet paper

Sustainability concerns see launches of new recycled and bamboo retail tissue products

Established brands continue to launch new products

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Steady growth in the face of decreasing consumers and environmental concerns

Demand for organic, natural and sustainable products increases

Positive growth for retail tissue and hygiene but the away-from-home side set to struggle

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Consumers demand high-quality toilet paper

Sustainability concerns see launches of new recycled and bamboo retail tissue products

Established brands continue to launch new products

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in the Netherlands - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers demand high-quality toilet paper

Sustainability concerns see launches of new recycled and bamboo retail tissue products

Established brands continue to launch new products

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Steady growth in the face of decreasing consumers and environmental concerns

Demand for organic, natural and sustainable products increases

Positive growth for retail tissue and hygiene but the away-from-home side set to struggle

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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