Retail tissue is expected to increase slightly in volume sales over the forecast period driven by positive demographics as the Dutch population is expected to grow steadily. Toilet paper, facial tissues and paper towels are all expected to grow in volume sales.
With consumers becoming more sustainability orientated, the choice for reusable products is likely to increase. With high inflation expected to come under control by the middle of the forecast period, consumer sentiment is set to become more positive again.
As pulp, the main material in retail tissue, is expected to become even scarcer from 2023, resulting in higher unit prices, manufacturers are likely to shift to other materials such as bamboo and wheat straw amongst other possible raw materials. At the heart of the choice of new materials will be cost efficiency and sustainability as manufacturers will fight to sustain profit margins and at the same time, please consumers with innovative products.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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