Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Retail Tissue in

Retail Tissue in Thailand

17 pages, Mar 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Further positive growth expected as consumers become more sophisticated

With retail tissue expected to generate further positive sales growth over the forecast period, the companies present in the category are likely to offer increasingly wide ranges of more sophisticated products in a bid to capture rising demand. The main reason for rising value growth in the category is that the economic conditions are improving, with higher disposable incomes likely to translate into stronger demand for a wider range of more sophisticated products in retail tissue categories such as facial tissues and paper towels.

Toilet paper is likely to remain the most dynamic retail tissue category

Despite the shift towards other retail tissue categories, toilet paper is expected to generate the strongest value growth of any retail tissue category over the forecast period. The essential nature of toilet paper for all households is set to underpin the category’s performance, not to mention that toilet paper is often used for numerous different purposes around the house.

‘Green’ products set to continue benefiting from the rising profile of ecological issues

Although ecological retail tissue brands are unlikely to emerge significantly during the forecast period, the presence of these products on retail shelves is definitely increasing. Increasing numbers of Thai consumers are becoming more interested and better informed about environmental issues and this is leading many to question the impact of their retail tissue choices.

COMPETITIVE LANDSCAPE

Kimberly-Clark clocks strong growth to retail its leading position in retail tissue

Leading player Kimberly-Clark Thailand Co Ltd generated the strongest value sales increase of any major player in retail tissue in 2017, consolidating its leadership in the category. The company has been able to capitalise on the very strong presence of its flagship brands Kleenex and Scott on retail shelves and by offering comprehensive product portfolio across all of the most important retail tissue categories it has been able to take advantage of the increasingly diverse tastes of consumers when it comes to these products.

Second-placed Berli Jucker Cellox remains well ahead of smaller local rivals

2017 saw Berli Jucker Cellox Ltd remain not far behind Kimberly-Clark in second position in retail tissue. Moreover, there is now a huge gap between Berli Jucker Cellox and the chasing pack of far smaller players which focus mainly on only one or two retail tissue categories.

Small local players see strong growth despite the threat from cheap Chinese brands

Apart from the two major international players mentioned above, the vast majority of sales in retail tissue are accounted for by small local brands. Indeed, domestic manufacturers gained considerable ground in retail tissue towards the end of the review period, with “others” recording very high double-digit growth in 2017.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Thailand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Thailand?
What are the major brands in Thailand?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Retail Tissue in Thailand - Category analysis

HEADLINES

PROSPECTS

Further positive growth expected as consumers become more sophisticated

Toilet paper is likely to remain the most dynamic retail tissue category

‘Green’ products set to continue benefiting from the rising profile of ecological issues

COMPETITIVE LANDSCAPE

Kimberly-Clark clocks strong growth to retail its leading position in retail tissue

Second-placed Berli Jucker Cellox remains well ahead of smaller local rivals

Small local players see strong growth despite the threat from cheap Chinese brands

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

Strong growth again for tissue and hygiene in 2017

Demographic trends such as falling birth rate and population ageing influence sales

Multinational players remain dominant, with local brands and private label struggling

More sophisticated consumer tastes support growth in sales of expensive products

A positive performance is expected for tissue and hygiene over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Further positive growth expected as consumers become more sophisticated

Toilet paper is likely to remain the most dynamic retail tissue category

‘Green’ products set to continue benefiting from the rising profile of ecological issues

COMPETITIVE LANDSCAPE

Kimberly-Clark clocks strong growth to retail its leading position in retail tissue

Second-placed Berli Jucker Cellox remains well ahead of smaller local rivals

Small local players see strong growth despite the threat from cheap Chinese brands

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Thailand - Category analysis

HEADLINES

PROSPECTS

Further positive growth expected as consumers become more sophisticated

Toilet paper is likely to remain the most dynamic retail tissue category

‘Green’ products set to continue benefiting from the rising profile of ecological issues

COMPETITIVE LANDSCAPE

Kimberly-Clark clocks strong growth to retail its leading position in retail tissue

Second-placed Berli Jucker Cellox remains well ahead of smaller local rivals

Small local players see strong growth despite the threat from cheap Chinese brands

CATEGORY DATA

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

Strong growth again for tissue and hygiene in 2017

Demographic trends such as falling birth rate and population ageing influence sales

Multinational players remain dominant, with local brands and private label struggling

More sophisticated consumer tastes support growth in sales of expensive products

A positive performance is expected for tissue and hygiene over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports