As concerns about the effects of global warming continue to grow, Thai consumers are likely to try and reduce their use of disposable products. For example, they may switch from consumption of retail tissue products towards more sustainable methods such as cloth kitchen towels.
In the past, Thai women generally used ordinary paper towels for all purposes, since there were not lots of options in facial tissue, as there are today. Tissue particularly for facial use has been gradually entering the Thai market, offering Thai consumers special features and characteristics.
Scott from Kimberly-Clark Thailand holds the biggest share in paper towels, helped by its wide product line that reaches a broad range of Thai households. With product quantity in mind, the Scott brand saw the launch of a new product size containing more paper towel at a slightly higher price under the name Scott Extra.
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This industry report originates from Passport, our Tissue and Hygiene market research database.