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Country Report

Retail Tissue in

Retail Tissue in Thailand

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 has little impact on retail tissue in 2020 while toilet paper achieves steady growth due to its low prices and tradition of multiple usage in Thai households

During 2020, COVID-19 did not have a significant impact on demand for retail tissue, with Thais continuing to use water and home care products around their home to keep it clean and safe from the virus. There were also no issues in terms of product supply, with manufacturers ensuring constant availability of retail tissue throughout the year.

Slowdown for paper towels though growth remains in positive territory

Thailand did not face any supply issues in retail tissue during 2020 as most of the brands are produced locally. Consumers also did not stockpile extensively at the start of the crisis as, other than toilet paper, retail tissue is not considered an essential item in the home, while retailers did not run out of stock and were able to meet consumer demand.

Competitive landscape of retail tissue remains consolidated with Kimberly-Clark retaining convincing leadership

The competitive landscape of retail tissue in Thailand remained fairly consolidated in 2020, with Kimberly-Clark Thailand maintaining its convincing leadership through the offer of its well-known brands Scott and Kleenex. Scott has the highest overall penetration of the category while Kleenex is more recognised for its offer of facial tissues and now dominates boxed facial tissues due to their superior product attributes and beneficial components such integrating aloe vera and cucumber.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Thailand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Thailand?
What are the major brands in Thailand?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little impact on retail tissue in 2020 while toilet paper achieves steady growth due to its low prices and tradition of multiple usage in Thai households

Slowdown for paper towels though growth remains in positive territory

Competitive landscape of retail tissue remains consolidated with Kimberly-Clark retaining convincing leadership

RECOVERY AND OPPORTUNITIES

Niche of recycled toilet paper continues to record impressive growth, offering sustainable and more affordable option to lower-income consumers

Despite sustainability trends, convenience continues to drive and sustain demand over the forecast period

Paper towels, facial tissues and pocket handkerchiefs return to growth

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Thailand

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Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 has little impact on retail tissue in 2020 while toilet paper achieves steady growth due to its low prices and tradition of multiple usage in Thai households

Slowdown for paper towels though growth remains in positive territory

Competitive landscape of retail tissue remains consolidated with Kimberly-Clark retaining convincing leadership

Samples

Overview

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Table of Contents

Retail Tissue in Thailand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has little impact on retail tissue in 2020 while toilet paper achieves steady growth due to its low prices and tradition of multiple usage in Thai households

Slowdown for paper towels though growth remains in positive territory

Competitive landscape of retail tissue remains consolidated with Kimberly-Clark retaining convincing leadership

RECOVERY AND OPPORTUNITIES

Niche of recycled toilet paper continues to record impressive growth, offering sustainable and more affordable option to lower-income consumers

Despite sustainability trends, convenience continues to drive and sustain demand over the forecast period

Paper towels, facial tissues and pocket handkerchiefs return to growth

CATEGORY DATA

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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