Executive Summary

Mar 2019
PROSPECTS
Despite global warming concerns, Thais continue to use tissue products

As concerns about the effects of global warming continue to grow, Thai consumers are likely to try and reduce their use of disposable products. For example, they may switch from consumption of retail tissue products towards more sustainable methods such as cloth kitchen towels.

Knowledge sharing boosts use of facial tissue

In the past, Thai women generally used ordinary paper towels for all purposes, since there were not lots of options in facial tissue, as there are today. Tissue particularly for facial use has been gradually entering the Thai market, offering Thai consumers special features and characteristics.

COMPETITIVE LANDSCAPE
Scott and Cellox still hold the biggest shares in paper towels

Scott from Kimberly-Clark Thailand holds the biggest share in paper towels, helped by its wide product line that reaches a broad range of Thai households. With product quantity in mind, the Scott brand saw the launch of a new product size containing more paper towel at a slightly higher price under the name Scott Extra.

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Retail Tissue in Thailand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Thailand market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Retail Tissue in Thailand?
  • What are the major brands in Thailand?
  • What is the performance of pocket handkerchiefs vs boxed facial tissues?
  • What are the key new product launches in the tissues market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Tissue in Thailand - Category analysis

HEADLINES

PROSPECTS

Despite global warming concerns, Thais continue to use tissue products
Knowledge sharing boosts use of facial tissue

COMPETITIVE LANDSCAPE

Scott and Cellox still hold the biggest shares in paper towels

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

Rising awareness of hygiene habits among Thai people
Global warming could limit consumption of paper products
Product effectiveness with innovation becomes a unique selling point
Hypermarkets the best location for finding a good deal on tissue and hygiene products
Environmental factors are a key driver for tissue and hygiene sales

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources