Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Retail Tissue in

Retail Tissue in Taiwan

Jun 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Multi-purpose nature of toilet paper in Taiwan limits demand for facial tissues

Toilet paper remained the dominant product within retail tissue in 2019 in both volume and value share terms. Toilet paper is perceived by the local population as offering a diverse range of uses, rather than exclusively for use in the bathroom, and therefore also tends to be used as an alternative to facial tissues, particularly as it offers a lower average unit price.

Further innovation in terms of absorbency adds value to retail tissue

New product development within retail tissue, particularly within the largest and therefore more mature category of toilet paper, is needed to maintain consumer interest, offering greater differentiation amongst players in addition to adding further value through innovation. However, these efforts are more likely to attract affluent consumers, as most Taiwanese view toilet paper as a basic household product and are unlikely to want to pay more money for essential usage occasions.

Domestic players effectively compete with multinationals due to affordable options

Retail tissue continued to see a strong mix of both multinational and domestic players in 2019, led overall in value share terms by Kimberly-Clark. The player supports its well-known global brand Kleenex with intensive marketing campaigns, where it offers a range of retail tissue products such as facial tissues, paper towels and toilet paper, with the latter crossing over with its moist toilet wipes.

2020 AND BEYOND

COVID-19 impact

Value sales of retail tissue are now expected to grow by 5% at constant 2019 prices in 2020 overall in light of the impact of COVID-19. This compares to a 1% value rise forecast at constant 2019 prices in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

A number of retail tissue products are set to record stronger performances in 2020 in light of COVID-19, with dominant toilet paper set to see higher volume and value growth (at constant 2019 prices) as local consumers adopted stockpiling purchasing behaviour for this essential item at the start of the pandemic. While sales of both non-recycled and recycled toilet paper are set to benefit, the latter is predicted to record a more impressive performance, due to growing from a low base and enjoying greater attention as consumers become less fastidious about which type they purchase, particularly during the first half of the year.

Recovery and opportunities

Retail tissue is predicted to record a stronger performance in both volume and value terms (at constant 2019 prices) over the forecast period in comparison to the review period. However, this performance will be mainly linked to the surge in demand for certain products in 2020 which is influencing growth, as normalisation of purchasing behaviour is set to emerge from 2021, particularly for the dominant toilet paper, although the niche of recycled options will continue to outperform non-recycled variants, appealing to more price-conscious consumers.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Taiwan?
What are the major brands in Taiwan?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Retail Tissue in Taiwan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Multi-purpose nature of toilet paper in Taiwan limits demand for facial tissues

Further innovation in terms of absorbency adds value to retail tissue

Domestic players effectively compete with multinationals due to affordable options

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic changes and premiumisation notable trends in 2019

Kimberly-Clark retains overall leadership in 2019, but domestic players offer strong competition due to affordable pricing

Higher value growth due to ongoing premiumisation efforts by players to add value to mature areas of the market

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Multi-purpose nature of toilet paper in Taiwan limits demand for facial tissues

Further innovation in terms of absorbency adds value to retail tissue

Domestic players effectively compete with multinationals due to affordable options

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Taiwan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Multi-purpose nature of toilet paper in Taiwan limits demand for facial tissues

Further innovation in terms of absorbency adds value to retail tissue

Domestic players effectively compete with multinationals due to affordable options

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic changes and premiumisation notable trends in 2019

Kimberly-Clark retains overall leadership in 2019, but domestic players offer strong competition due to affordable pricing

Higher value growth due to ongoing premiumisation efforts by players to add value to mature areas of the market

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports