Demand rose notably in 2020 as consumers prepared for the worst despite there being no major lockdown in Taiwan. Retail tissue purchases rose the most from the start of the outbreak of COVID-19 in February, through to May when the situation stabilised in Taiwan.
Local company and sales leader Yuen Foong Yu has gained further value share in retail tissue due to more product launches in 2019-2020. Yuen Foong Yu outperformed second-ranked Kimberly-Clark in 2020 in both value and volume sales terms, especially in paper towels and toilet paper, thanks to its May Flower, De Yi and Tender brands.
With the exception of recycled toilet paper, which grew rapidly from a very low base, paper towels recorded the highest volume and value sales growth in 2020. This was owing to escalated concerns over personal health and hygiene, more product innovation and consumers’ education regarding usage improving thanks to communications by manufacturers and hypermarkets.
Given that demand began to normalise in the second half of 2020, overall sales of retail tissue are predicted to will return to pre-COVID levels in 2021 and beyond.
Retail tissue is likely to keep being dominated collectively by two domestic and two international manufacturers. Local companies Yuen Foong Yu and Cheng Loong Corp ranked first and fourth in 2020, Kimberly-Clark lost its value sales leadership in 2020, while another relatively new entrant Golden Century Paper, supported by its parent company Asia Pulp & Paper Co Ltd, remained steady in third place throughout the review period, having overtaken Cheng Loong Corp in 2015.
Although supermarkets and hypermarkets will continue to be the biggest channels of sales of retail tissue, e-commerce is poised to make further gains over the forecast period, its share having accelerated since the outbreak of COVID-19.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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