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Country Report

Retail Tissue in

Retail Tissue in Taiwan

16 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slower population growth and weak economy lead to steady value growth

Retail value growth of retail tissue slowed in 2017, as the changing social structure in Taiwan led to a lower birth rate alongside a growing ageing population. Overall population decline combined with weakening economic prospects resulted in relatively low purchasing power, and in turn slower growth.

Paper towels remains the most dynamic category within retail tissue

Paper towels remained by far the fastest growth category in 2017. Its strong performance can partly be attributed to its smaller value size.

Toilet paper greatly inhibits growth of napkins and boxed facial tissues

Toilet paper remained by far the biggest category in retail tissue in both value and volume terms in 2017. This is due to it already being considered a daily necessity and a popular alternative to boxed facial tissues and napkins.

COMPETITIVE LANDSCAPE

Kimberly-Clark leads with intense marketing campaigns across all retail channels

Kimberly-Clark Taiwan maintained its lead in retail tissue with a variety of product ranges in retail tissue and moist toilet wipes. The value share gap between Kimberly-Clark and biggest local and second player Yuen Foong Yu Paper Enterprise narrowed due to the extreme competition, especially in warehouse clubs.

Retail tissue is dominated by two domestic and two international players

Retail tissue was dominated by two domestic and two international manufacturers in 2017. Local companies Yuen Foong Yu Paper Enterprise Co Ltd and Cheng Loong Corp ranked second and fourth in retail tissue, while a relatively new entrant Golden Century Paper Co Ltd, backed by its powerful parent company Asia Pulp & Paper Group, increased its volume and value share and overtook Cheng Loong Corp since 2015.

Warehouse clubs continues to follow a strong trajectory

Despite the fact that supermarkets and hypermarkets remained the most important purchasing channels for retail tissue in Taiwan in 2017, health and beauty specialist retailers and warehouse clubs also witnessed increases in retail sales, which was partly due to consumers preferring to purchase in bulk at these outlets. The Taiwanese are very keen on warehouse clubs due to the lower prices and product selection, leading to more vigorous competition between Kimberly-Clark and Yuen Foong Yu in all Costco outlets.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Taiwan?
What are the major brands in Taiwan?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Taiwan - Category analysis

HEADLINES

PROSPECTS

Slower population growth and weak economy lead to steady value growth

Paper towels remains the most dynamic category within retail tissue

Toilet paper greatly inhibits growth of napkins and boxed facial tissues

COMPETITIVE LANDSCAPE

Kimberly-Clark leads with intense marketing campaigns across all retail channels

Retail tissue is dominated by two domestic and two international players

Warehouse clubs continues to follow a strong trajectory

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene posts slower value growth in 2017

New product launches and segmentation boost demand for premium products

Multinational players maintain dominance, but local players hold some advantages

Hypermarkets and supermarkets remain key distribution channels

Slowdown in overall value growth is expected for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Taiwan

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Executive Summary

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PROSPECTS

Slower population growth and weak economy lead to steady value growth

Paper towels remains the most dynamic category within retail tissue

Toilet paper greatly inhibits growth of napkins and boxed facial tissues

COMPETITIVE LANDSCAPE

Kimberly-Clark leads with intense marketing campaigns across all retail channels

Retail tissue is dominated by two domestic and two international players

Warehouse clubs continues to follow a strong trajectory

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Taiwan - Category analysis

HEADLINES

PROSPECTS

Slower population growth and weak economy lead to steady value growth

Paper towels remains the most dynamic category within retail tissue

Toilet paper greatly inhibits growth of napkins and boxed facial tissues

COMPETITIVE LANDSCAPE

Kimberly-Clark leads with intense marketing campaigns across all retail channels

Retail tissue is dominated by two domestic and two international players

Warehouse clubs continues to follow a strong trajectory

CATEGORY DATA

Tissue and Hygiene in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene posts slower value growth in 2017

New product launches and segmentation boost demand for premium products

Multinational players maintain dominance, but local players hold some advantages

Hypermarkets and supermarkets remain key distribution channels

Slowdown in overall value growth is expected for tissue and hygiene

MARKET INDICATORS

MARKET DATA

SOURCES

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