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Country Report

Retail Tissue in

Retail Tissue in Lithuania

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling and increased time at home drive stronger demand for retail tissue products in 2020

Sales of retail tissue increased as a result of the COVID-19 pandemic in 2020, with stronger growth in the dominant category of toilet paper. This reflected the fact that tissue products were some of the most sought after during the early phases of the pandemic amid fears of a prolonged lockdown.

Premiumisation remains a key driver in toilet paper despite focus on volume purchases in 2020

Despite increased volume purchases during the stockpiling phase of the pandemic in the spring of 2020, premiumisation remained a key trend within toilet paper as consumers focused increasingly on product quality. As such, value growth for both recycled and non-recycled varieties was driven by increased demand for more premium, thicker and layered products as consumers became more sophisticated in terms of the factors influencing their purchasing decisions.

Grigeo Grigiskes maintains lead as private label players benefit from consumers’ demand for value for money in 2020

Grigeo Grigiskes remained the leading player in retail tissue in 2020 with a presence across multiple categories, including as the leader in toilet paper but also in facial tissues and paper towels. Covering all price segments and with a detailed knowledge of the local market, the player was able to leverage prior investment in e-commerce in 2020 as consumers increasingly turned to the channel for its convenience and many made fewer visits to physical stores.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Lithuania?
What are the major brands in Lithuania?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and increased time at home drive stronger demand for retail tissue products in 2020

Premiumisation remains a key driver in toilet paper despite focus on volume purchases in 2020

Grigeo Grigiskes maintains lead as private label players benefit from consumers’ demand for value for money in 2020

RECOVERY AND OPPORTUNITIES

Demand set to normalise in most areas as toilet paper drives growth over the forecast period

Lidl well positioned to capture further value share

Fallout from pollution scandal threatens growth prospects for Grigeo Grigiskes

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling and increased time at home drive stronger demand for retail tissue products in 2020

Premiumisation remains a key driver in toilet paper despite focus on volume purchases in 2020

Grigeo Grigiskes maintains lead as private label players benefit from consumers’ demand for value for money in 2020

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Lithuania - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling and increased time at home drive stronger demand for retail tissue products in 2020

Premiumisation remains a key driver in toilet paper despite focus on volume purchases in 2020

Grigeo Grigiskes maintains lead as private label players benefit from consumers’ demand for value for money in 2020

RECOVERY AND OPPORTUNITIES

Demand set to normalise in most areas as toilet paper drives growth over the forecast period

Lidl well positioned to capture further value share

Fallout from pollution scandal threatens growth prospects for Grigeo Grigiskes

CATEGORY DATA

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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