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Country Report

Retail Tissue in

Retail Tissue in Lithuania

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Paper towels not yet common in many households

Rising disposable incomes are positively impacting sales of convenience products at the expense of paper towels. Per capita consumption of paper towels remains below that in Western Europe, with many households using fabric towels.

Paper tableware growing but to remain smallest retail tissue area

Paper tableware remains the smallest retail tissue area. Due to improving purchasing power, paper tableware continued to post value growth in 2017.

Toilet paper saturated and hampered by price wars

Toilet paper is an essential product in Lithuania, with the area having reached a high level of saturation. Moreover, further development is limited by a shrinking consumer base.

COMPETITIVE LANDSCAPE

Strong competition among branded products

Local player Grigeo Grigiskes remains the key player in retail tissue, with the company having a very strong position in the key toilet paper and paper towels areas. With good knowledge of the local market and the capacity to supply three lines of high quality products for consumers with different purchasing power, Grigeo Grigiskes maintains its leading role in the area.

Good potential for private label

Private label ranges have strong positioning in retail tissue due to the strong interest of key modern retailers in toilet paper. Indeed, modern retailers such as Maxima, Rimi and Iki have a long history of offering private label toilet paper on their shelves.

Retailer value share to continue growing

The sales share of private label is set to continue growing over the forecast period. The biggest grocery retail chain in Lithuania, Maxima LT UAB, leads sales in this area with its private label Favorit and Optima Linija ranges.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Lithuania?
What are the major brands in Lithuania?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Lithuania - Category analysis

HEADLINES

PROSPECTS

Paper towels not yet common in many households

Paper tableware growing but to remain smallest retail tissue area

Toilet paper saturated and hampered by price wars

COMPETITIVE LANDSCAPE

Strong competition among branded products

Good potential for private label

Retailer value share to continue growing

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Rx/Reimbursement Adult Incontinence in Lithuania - Industry Overview

CATEGORY DATA

Table 7 Sales of Rx/Reimbursement Adult Incontinence: MSP Value 2012-2017
Table 8 Sales of Rx/Reimbursement Adult Incontinence: MSP Value Growth 2012-2017
Table 9 Forecast Sales of Rx/Reimbursement Adult Incontinence: MSP Value 2017-2022
Table 10 Forecast Sales of Rx/Reimbursement Adult Incontinence: MSP Value Growth 2017-2022

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

High level of saturation in key areas

Growing demographic concerns

Sales remain concentrated

Modern and internet retailers performing strongly

Moderate, rather than booming, growth

MARKET INDICATORS

Table 11 Birth Rates 2012-2017
Table 12 Infant Population 2012-2017
Table 13 Female Population by Age 2012-2017
Table 14 Total Population by Age 2012-2017
Table 15 Households 2012-2017
Table 16 Forecast Infant Population 2017-2022
Table 17 Forecast Female Population by Age 2017-2022
Table 18 Forecast Total Population by Age 2017-2022
Table 19 Forecast Households 2017-2022

MARKET DATA

Table 20 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 21 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 22 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 23 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 24 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 25 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 26 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 27 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 28 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Lithuania

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Executive Summary

New Report Guarantee

PROSPECTS

Paper towels not yet common in many households

Paper tableware growing but to remain smallest retail tissue area

Toilet paper saturated and hampered by price wars

COMPETITIVE LANDSCAPE

Strong competition among branded products

Good potential for private label

Retailer value share to continue growing

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Lithuania - Category analysis

HEADLINES

PROSPECTS

Paper towels not yet common in many households

Paper tableware growing but to remain smallest retail tissue area

Toilet paper saturated and hampered by price wars

COMPETITIVE LANDSCAPE

Strong competition among branded products

Good potential for private label

Retailer value share to continue growing

CATEGORY DATA

Rx/Reimbursement Adult Incontinence in Lithuania - Industry Overview

CATEGORY DATA

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

High level of saturation in key areas

Growing demographic concerns

Sales remain concentrated

Modern and internet retailers performing strongly

Moderate, rather than booming, growth

MARKET INDICATORS

MARKET DATA

SOURCES

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