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Country Report

Retail Tissue in

Retail Tissue in Lithuania

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Category growth stalled by maturity and lack of NPD

Retail tissue was a very saturated category in 2019 with no strong growth areas. Volume sales performance remained flat owing to a lack of technological breakthroughs, and manufacturers had to focus on trying to generate value sales growth through premiumisation.

Grigeo Grigiskes ranks highest in toilet paper, keeping it at the top of retail tissue

Grigeo Grigiskes remained the strongest player in retail tissue in 2019, focusing on toilet paper, facial tissues and paper towels. Covering all price segments and with a detailed knowledge of the local market, Grigeo Grigiskes has also begun to invest in e-commerce, promoting its brands via the key internet retailer Barbora and successfully growing sales.

Considerable share for private label, which is increasingly premiumised

In 2019, private label accounted for nearly a quarter of total value sales in retail tissue, maintaining its high appeal due to the growing interest of key modern retailers in toilet paper and facial tissues, with the latter increasingly sought after by shoppers in the colder months. Late in the review period, escalating demand for quality private label products resulted in the leading modern grocery retailer, Maxima, premiumising its Bloom private label range, offering 4-layered premium toilet paper, boxed facial tissues and pocket handkerchiefs, and Bloom increased its value share in facial tissues in 2019.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of retail tissue are now expected to increase by 1% at constant 2019 prices, in light of the impact of COVID-19. This is a slight improvement on the forecast of stagnation in Euromonitor International’s 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Paper towels have been in greater demand in 2020 due to increased cooking activities at home given the lockdown, as well as the need for cleaning as people ramp up their preventative health measures amid the pandemic. However, the largest category in retail tissue, toilet paper, has been affected the most, being the main product some consumers have been panic-buying and stockpiling worried that retail supply will be halted or that production efforts will switch to other tissue products, eg masks.

Recovery and opportunities

Given that the planned lifting of the national lockdown was as recent as 31 May, it is likely to be some time before normal demand for retail tissue returns. Although outdoor bars, cafés and restaurants have been able to reopen since 27 April, restrictions on time spend outdoors have remained in place and many people have also worked from home, increasing dependency on retail tissue further.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Lithuania?
What are the major brands in Lithuania?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Lithuania - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Category growth stalled by maturity and lack of NPD

Grigeo Grigiskes ranks highest in toilet paper, keeping it at the top of retail tissue

Considerable share for private label, which is increasingly premiumised

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demand for adult incontinence on the rise as Lithuania ages

Domestic company Grigeo maintains leadership in undynamic landscape

Market set to bounce back from COVID-19 within a year, but depopulation challenges continue

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Lithuania

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Category growth stalled by maturity and lack of NPD

Grigeo Grigiskes ranks highest in toilet paper, keeping it at the top of retail tissue

Considerable share for private label, which is increasingly premiumised

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Lithuania - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Category growth stalled by maturity and lack of NPD

Grigeo Grigiskes ranks highest in toilet paper, keeping it at the top of retail tissue

Considerable share for private label, which is increasingly premiumised

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Lithuania - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demand for adult incontinence on the rise as Lithuania ages

Domestic company Grigeo maintains leadership in undynamic landscape

Market set to bounce back from COVID-19 within a year, but depopulation challenges continue

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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