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Country Report

Retail Tissue in

Retail Tissue in Kazakhstan

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The necessity of retail tissue products in daily life supports sales

The majority of retail tissue products, especially toilet paper, are regarded as essential products in the everyday lives of Kazakhstanis, leading to strong value and volume growth in 2018. The majority of the population are aware of the importance of hygiene and retail tissue products.

Strong growth of paper towels

Paper towels recorded the strongest value and volume growth in retail tissue in 2018 due to increasing hygiene standards among Kazakhstanis, especially the urban population which enjoys higher disposable incomes and better standards of living than their rural counterparts. A number of new brands, new product developments and special offers in paper towels were observed in 2018, including the new domestic Alpesh and Shapi brands in the low-end price segment.

Price remains the main consumer decision factor

Price continues to play an important role during the consumer purchasing process in retail tissue. Consumers tend to seek the best ratio between price and quality among a broad range of brands and different product offers.

COMPETITIVE LANDSCAPE

Opportunity to develop private label

Ramstore, a modern grocery retailer, invested in extending its product portfolio in 2018, including introducing a private label range of retail tissue products. Private label retail tissue is expected to develop and grow over the forecast period, driven by the expansion of modern grocery retailers in the country, and place strong pricing pressure on branded manufacturers.

Manufacturers focus on the premium segment in 2018

Given the strong penetration of toilet paper, manufacturers began to focus on offering premium products in 2018. In order to attract and retain consumers, and even increase sales of toilet paper, companies were forced to introduce innovative formats and new product developments with added-value benefits, including the Deco Balgio, Renova and Shikoku brands in the high-end segment.

Ongoing competition between domestic and international players

Domestic and foreign companies continue to compete in retail tissue in Kazakhstan. Initially, domestic companies focused on the low-end segment of retail tissue and struggled against the strong brand recognition, customer loyalty and marketing campaigns of international players offering mid-range and high-end retail tissue brands.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Kazakhstan?
What are the major brands in Kazakhstan?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

The necessity of retail tissue products in daily life supports sales

Strong growth of paper towels

Price remains the main consumer decision factor

COMPETITIVE LANDSCAPE

Opportunity to develop private label

Manufacturers focus on the premium segment in 2018

Ongoing competition between domestic and international players

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Economic factors support growth

Affordability and accessibility are two of the main criteria for Kazakhstani consumers

Intense competition between companies

Modern grocery retailers support the development of tissue and hygiene

Innovations in materials and technology to drive sales

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The necessity of retail tissue products in daily life supports sales

Strong growth of paper towels

Price remains the main consumer decision factor

COMPETITIVE LANDSCAPE

Opportunity to develop private label

Manufacturers focus on the premium segment in 2018

Ongoing competition between domestic and international players

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

The necessity of retail tissue products in daily life supports sales

Strong growth of paper towels

Price remains the main consumer decision factor

COMPETITIVE LANDSCAPE

Opportunity to develop private label

Manufacturers focus on the premium segment in 2018

Ongoing competition between domestic and international players

CATEGORY DATA

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Economic factors support growth

Affordability and accessibility are two of the main criteria for Kazakhstani consumers

Intense competition between companies

Modern grocery retailers support the development of tissue and hygiene

Innovations in materials and technology to drive sales

MARKET INDICATORS

MARKET DATA

SOURCES

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