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Country Report

Retail Tissue in

Retail Tissue in Kazakhstan

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Paper towels shows the fastest development

Paper towels recorded the fastest growth in retail volume and current value sales of any retail tissue category in Kazakhstan in 2017. This dynamic performance was partly due to the category’s ongoing emergence from a low base.

Population growth drives demand for retail tissue products

Together with gradual improvements in purchasing power and hygiene standards, growth of 1% in Kazakhstan’s population also contributed to the positive performance of retail tissue in 2017. Growth in the number of young adults in the country was particularly beneficial, as such consumers are generally more open to trying various types of retail tissue products that they believe can provide greater convenience or save time on everyday household tasks.

Expansion of modern grocery retailers channels benefits retail tissue

The continuous development of modern grocery retailers channels in Kazakhstan also positively affected the performance of retail tissue in 2017. This was mainly because supermarkets and hypermarkets have more selling space than other retailers, and can therefore offer wider assortments of retail tissue brands and product types.

COMPETITIVE LANDSCAPE

Strong potential for development of private label retail tissue lines

Private label production remained poorly developed in Kazakhstan in 2017, including in retail tissue. This was partly because modern grocery retailers channels are still at a relatively early stage of development in the country.

Urban consumers most receptive to new product developments

For rural consumers in Kazakhstan, price is a much more important factor than quality or added-value features in retail tissue purchasing decisions. However, consumers in large cities like Almaty and Astana tend to have higher disposable incomes and be more hygiene-conscious, and are therefore generally more open to trying new and more advanced retail tissue products.

Ipek Kagit aims to strengthen its position in retail tissue

Ipek Kagit Kazakhstan was the leading company in retail tissue in value sales terms in 2017 thanks to the combined strength of its Selpak, Solo, Silen and Servis brands. Selpak was the most successful of these, remaining the leading brand overall in retail tissue in value terms thanks to its high quality reputation and comparatively high price positioning.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Kazakhstan?
What are the major brands in Kazakhstan?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Paper towels shows the fastest development

Population growth drives demand for retail tissue products

Expansion of modern grocery retailers channels benefits retail tissue

COMPETITIVE LANDSCAPE

Strong potential for development of private label retail tissue lines

Urban consumers most receptive to new product developments

Ipek Kagit aims to strengthen its position in retail tissue

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions support positive performance of tissue and hygiene

Consumers continue to prefer economy and mid-priced products

Competition between international and domestic manufacturers remains intense

Modern channels gain ground at the expense of traditional grocery retailers

Outlook for tissue and hygiene in Kazakhstan remains positive

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Paper towels shows the fastest development

Population growth drives demand for retail tissue products

Expansion of modern grocery retailers channels benefits retail tissue

COMPETITIVE LANDSCAPE

Strong potential for development of private label retail tissue lines

Urban consumers most receptive to new product developments

Ipek Kagit aims to strengthen its position in retail tissue

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Paper towels shows the fastest development

Population growth drives demand for retail tissue products

Expansion of modern grocery retailers channels benefits retail tissue

COMPETITIVE LANDSCAPE

Strong potential for development of private label retail tissue lines

Urban consumers most receptive to new product developments

Ipek Kagit aims to strengthen its position in retail tissue

CATEGORY DATA

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions support positive performance of tissue and hygiene

Consumers continue to prefer economy and mid-priced products

Competition between international and domestic manufacturers remains intense

Modern channels gain ground at the expense of traditional grocery retailers

Outlook for tissue and hygiene in Kazakhstan remains positive

MARKET INDICATORS

MARKET DATA

SOURCES

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