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Country Report

Retail Tissue in

Retail Tissue in Kazakhstan

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Retail tissue still a developing category in 2019

Retail tissue was still a developing category in Kazakhstan and sales continued to benefit from the essential nature of the products in 2019. The vast majority of sales are taken by toilet paper, the most known and demanded product.

Further strong growth of paper towels due to rising hygiene standards

Paper towels recorded the strongest value and volume growth in retail tissue in 2019 due to increasing hygiene standards amongst Kazakhstanis, especially the urban population which enjoys higher disposable incomes and better standards of living than their rural counterparts. Paper towels is set to continue to record strong growth over the forecast period thanks to the expected economic improvement in the country, urbanisation, improving standards of living and an increasing range of brands.

Competition between domestic and international players

The competitive landscape in retail tissue continued to be built on competition between global players, such as Essity, with more premium products, regional players, such as Turkish Hayat and local players, such as Karina, which represent economy segment products. Over the forecast period, it is anticipated that local manufacturers will improve their level of production technology, distribution chains and advertising in order to increase their share in the economy and standard price segments of retail tissue.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 5% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 4% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

COVID-19 has impacted many areas of retail tissue, especially toilet paper and paper towels. The home seclusion trend has increased consumers’ use of these products.

Recovery and opportunities

Whilst retail tissue has seen a slight temporary boost during the COVID-19 pandemic, it is unlikely that there will be any significant long-term impact on sales. Retail tissue was still a developing category in Kazakhstan, and growth over the forecast period due to the expected economic improvement in the country, urbanisation, improving standards of living and an increasing range of brands.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Kazakhstan?
What are the major brands in Kazakhstan?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Kazakhstan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue still a developing category in 2019

Further strong growth of paper towels due to rising hygiene standards

Competition between domestic and international players

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Affordability and accessibility remain key criteria in 2019

Intense competition between companies

Future growth with improved economic conditions and living standards

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Retail tissue still a developing category in 2019

Further strong growth of paper towels due to rising hygiene standards

Competition between domestic and international players

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Kazakhstan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Retail tissue still a developing category in 2019

Further strong growth of paper towels due to rising hygiene standards

Competition between domestic and international players

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Affordability and accessibility remain key criteria in 2019

Intense competition between companies

Future growth with improved economic conditions and living standards

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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