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Country Report

Retail Tissue in

Retail Tissue in Hungary

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Producers embrace ecological development

In 2019, eco trends were increasingly significant in retail tissue, with all major brands working on environmental protection and sustainability in some form. However, it was proving challenging for them to switch from nylon film packaging in the case of automatised technologies.

International owners lead

In 2019, Hungary had several domestic tissue manufacturing plants, although most of these had been acquired by international owners. The largest competitor for value share in 2019 was Essity Hungary, which was SCA Hygiene Products Kft until its acquisition two years previously.

Consumers expect both quality and value

In the toilet paper category in 2019, buyers preferred ever bigger packs and an ever higher number of layers, with the latter trend indicating premiumisation development. Reliability is important, and consumers are looking for toilet paper that is soft yet strong and highly absorbent.

2020 AND BEYOND

COVID-19 impact

In 2020, it is expected that retail tissue in Hungary will record a 5% value growth rate at constant 2019 prices. This is a percentage point higher than the rate projected in Euromonitor International’s 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Home seclusion caused by lockdown is to a slight extent promoting the greater use of boxed facial tissues, paper towels, recycled toilet paper and regular toilet paper. The Hungarian government’s imposing of a lockdown in response to the COVID-19 pandemic has prompted residents to purchase more supplies of these products, partly through fear of an insecure supply and partly because of a strong wish to maintain a high level of personal hygiene in order to avoid infection from the virus.

Recovery and opportunities

Overall, retail tissue is likely to register only modest volume growth over the forecast period, with its declining population playing a role in slight sales deceleration. Premiumisation is expected to continue over the forecast period and contribute strongly to value growth.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Hungary market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Hungary?
What are the major brands in Hungary?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Hungary - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Producers embrace ecological development

International owners lead

Consumers expect both quality and value

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation strengthens as purchasing power improves

Children represent a source of value sales growth

The reinforced quest for robust hygiene likely to boost sales beyond pandemic

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Producers embrace ecological development

International owners lead

Consumers expect both quality and value

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Hungary - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Producers embrace ecological development

International owners lead

Consumers expect both quality and value

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Hungary - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation strengthens as purchasing power improves

Children represent a source of value sales growth

The reinforced quest for robust hygiene likely to boost sales beyond pandemic

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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