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Country Report

Retail Tissue in

Retail Tissue in Hungary

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue continues to forge ahead and still has strong growth potential

Thanks to improving economic sentiment and the strengthening purchasing power of all consumer groups, retail tissue registered strong positive growth in both volume and value terms in 2017. Per capita consumption of retail tissue reached 6.

Versatile usage habits and premiumisation generate high growth in kitchen towels

Hungarian consumers prefer convenient and quick solutions for cleaning in the household and this trend benefits paper towels. The category has been increasing since 2014 in volume terms, and has registered double-digit value growth since 2015.

Tissue products add more layers

With the strengthening of purchasing power, a growing share of consumers started to upgrade to multi-ply tissue products. Due to intensifying price competition and the widening product range of private label products at affordable prices, consumers became aware of the advantages of higher quality products.

COMPETITIVE LANDSCAPE

International companies dominate retail tissue with growing private label share

Sofidel Hungary Kft continued to lead sales of retail tissue in 2017. It offers good quality standard to premium products under its key brands Forest and Camilla which are distributed through every channel domestically.

Discounting remains most important promotional tool

Hungarian consumers are still price sensitive, spoiled by the frequent discounting in retailing in recent years. Most consumers actively search for discounts in weekly brochures or on the websites of retail chains, especially when buying large volume supplies such as tissue products.

Hungary is not yet going green

Environmental awareness is relatively low in Hungary. A growing share of educated people who live in the capital Budapest opt for green solutions, while the majority of consumers are less concerned about the environment and tend to purchase based on price and quality.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Hungary market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Hungary?
What are the major brands in Hungary?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Hungary - Category analysis

HEADLINES

PROSPECTS

Retail tissue continues to forge ahead and still has strong growth potential

Versatile usage habits and premiumisation generate high growth in kitchen towels

Tissue products add more layers

COMPETITIVE LANDSCAPE

International companies dominate retail tissue with growing private label share

Discounting remains most important promotional tool

Hungary is not yet going green

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Hungary - Industry Overview

EXECUTIVE SUMMARY

Improving Hungarian economy supports tissue and hygiene expansion

Versatile use, multi-layer retail tissue products sales grow dynamically

Internationals lead through innovation and quality – locals also emerge

Tissue and hygiene is concentrated, discounters and internet retailing gaining share

Forecast is positive, market is set to grow further

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Retail tissue continues to forge ahead and still has strong growth potential

Versatile usage habits and premiumisation generate high growth in kitchen towels

Tissue products add more layers

COMPETITIVE LANDSCAPE

International companies dominate retail tissue with growing private label share

Discounting remains most important promotional tool

Hungary is not yet going green

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Hungary - Category analysis

HEADLINES

PROSPECTS

Retail tissue continues to forge ahead and still has strong growth potential

Versatile usage habits and premiumisation generate high growth in kitchen towels

Tissue products add more layers

COMPETITIVE LANDSCAPE

International companies dominate retail tissue with growing private label share

Discounting remains most important promotional tool

Hungary is not yet going green

CATEGORY DATA

Tissue and Hygiene in Hungary - Industry Overview

EXECUTIVE SUMMARY

Improving Hungarian economy supports tissue and hygiene expansion

Versatile use, multi-layer retail tissue products sales grow dynamically

Internationals lead through innovation and quality – locals also emerge

Tissue and hygiene is concentrated, discounters and internet retailing gaining share

Forecast is positive, market is set to grow further

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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