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Country Report

Retail Tissue in

Retail Tissue in Greece

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers stockpile toilet paper as COVID-19 panic sweeps through Greece

As in all other Western European countries, there was a high level of stockpiling in retail tissue in Greece immediately following the outbreak of COVID-19 in March 2020. The majority of this stockpiling was concentrated in toilet paper which posted the strongest growth rate in retail tissue in 2020.

Lifestyle changes under COVID-19 drive rise in demand for products in retail tissue as e-commerce grows

Due to home seclusion during Greece’s national lockdown, as well as the shift to remote working and studying, consumers spent much more time at home in 2020, which led to an increase in demand for products in retail tissue. To avoid frequent visits to retail outlets and crowds and queues, many consumers migrated to e-commerce in 2020.

Retail tissue is becoming increasingly polarised as private label retains the lion’s share

There is a polarisation trend in retail tissue, with private label brands retaining the lion’s share of the category. Private label benefits from lower retail prices in Greece, whilst the manufacturers of branded products are also trying to keep prices competitive through promotional activities and launches that tap into consumers’ desire for value for money.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Greece market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Greece?
What are the major brands in Greece?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile toilet paper as COVID-19 panic sweeps through Greece

Lifestyle changes under COVID-19 drive rise in demand for products in retail tissue as e-commerce grows

Retail tissue is becoming increasingly polarised as private label retains the lion’s share

RECOVERY AND OPPORTUNITIES

Category to record a decline in growth as consumers return to normal life

New habits are here to stay as consumers learn from the hygiene concerns of COVID-19

Green companies emerge to meet increased demand for sustainable products

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers stockpile toilet paper as COVID-19 panic sweeps through Greece

Lifestyle changes under COVID-19 drive rise in demand for products in retail tissue as e-commerce grows

Retail tissue is becoming increasingly polarised as private label retains the lion’s share

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Greece - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile toilet paper as COVID-19 panic sweeps through Greece

Lifestyle changes under COVID-19 drive rise in demand for products in retail tissue as e-commerce grows

Retail tissue is becoming increasingly polarised as private label retains the lion’s share

RECOVERY AND OPPORTUNITIES

Category to record a decline in growth as consumers return to normal life

New habits are here to stay as consumers learn from the hygiene concerns of COVID-19

Green companies emerge to meet increased demand for sustainable products

CATEGORY DATA

Tissue and Hygiene in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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