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Country Report

Retail Tissue in

Retail Tissue in Greece

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Players attempt to add value to mature category through premiumisation in 2019

Whilst retail tissue is a mature category in Greece with limited growth potential in terms of per capita consumption due to already high penetration, toilet paper and paper towels continued to record strong performances in volume terms in 2019 due to their wide usage within local households. Within paper towels, jumbo rolls continued to drive growth as they offer greater value for money.

Discounting activities remain important within retail tissue in 2019 although niche trends are also emerging

As witnessed in many other tissue and hygiene categories in Greece, discounting activities remain an important strategy within retail tissue for both manufacturers and retailers. The majority of branded products are sold on promotion to attract consumers.

Private label retains dominance of competitive landscape in 2019 although brands continue to gain ground through trading up by more affluent consumers

Private label continued to dominate the competitive landscape of retail tissue in 2019 with all modern grocery retailers offering their own lines within the category. Retail tissue was led overall by popular discounter Lidl due to its strength within toilet paper and paper towels.

2020 AND BEYOND

COVID-19 impact

Value sales of retail tissue are now expected to grow by 4% at constant 2019 prices in 2020 overall in light of the impact of COVID-19. This compares to a 1% value rise forecast at constant 2019 prices in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

The impact of COVID-19 is predicted to have a slightly positive impact on overall sales of retail tissue in Greece in 2020 with the home seclusion and stockpiling trends benefiting essential products such as toilet paper. As consumers are being forced to stay at home more than previously, basic necessities such as toilet paper are being used more regularly, leading to strong volume growth.

Recovery and opportunities

Despite a slight temporary boost to demand due to the COVID-19 pandemic, its long-term impact on the performance of retail tissue is likely to be less significant. Although products such as toilet paper and paper towels will remain essential items, this is a mature category with limited potential for stronger growth opportunities outside of premiumisation as players attempt to add value through new launches designed to attract consumers through comfort, scent, or specific attributes.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Greece market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Greece?
What are the major brands in Greece?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Greece - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Players attempt to add value to mature category through premiumisation in 2019

Discounting activities remain important within retail tissue in 2019 although niche trends are also emerging

Private label retains dominance of competitive landscape in 2019 although brands continue to gain ground through trading up by more affluent consumers

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic trends and ongoing discounting activities continue to influence demand for tissue and hygiene in 2019

Private label continues to gradually lose share to branded tissue and hygiene in 2019

Maturity and demographic trends will continue to influence performance of tissue and hygiene, while away-from-home is likely to feel lasting effects of COVID-19 in the short-term

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Greece

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Players attempt to add value to mature category through premiumisation in 2019

Discounting activities remain important within retail tissue in 2019 although niche trends are also emerging

Private label retains dominance of competitive landscape in 2019 although brands continue to gain ground through trading up by more affluent consumers

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Greece - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Players attempt to add value to mature category through premiumisation in 2019

Discounting activities remain important within retail tissue in 2019 although niche trends are also emerging

Private label retains dominance of competitive landscape in 2019 although brands continue to gain ground through trading up by more affluent consumers

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Greece - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Demographic trends and ongoing discounting activities continue to influence demand for tissue and hygiene in 2019

Private label continues to gradually lose share to branded tissue and hygiene in 2019

Maturity and demographic trends will continue to influence performance of tissue and hygiene, while away-from-home is likely to feel lasting effects of COVID-19 in the short-term

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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