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Country Report

Retail Tissue in

Retail Tissue in Greece

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Discounting is the growth strategy

Manufacturers of branded products rely heavily on discounting activities to boost volume sales. This translates into losses in value sales and a decrease in the average retail price.

Sales recover from turbulence in the retailing landscape

The bankruptcy of Carrefour in 2016 took its toll on the performance of retail tissue in the grocery channel. During the review period, a strong migration towards discounters was evident.

Manufacturers add value through premiumisation

To stimulate consumer interest in retail tissue, manufacturers are shifting their focus away from economy products towards premium products. Consumers are trading up to 4-ply toilet paper, seeing this as offering better value for money.

COMPETITIVE LANDSCAPE

The relaunch of Softex reshapes the competitive landscape of retail tissue

The relaunch of the Softex brand in 2017 was big news for the retail tissue competitive landscape. Formerly manufactured and distributed in Greece by Bolton Hellas SA, the brand has been relaunched by newly established company, Softex Monoprosopi IKE, subsidiary of Intertrade Hellas SA.

Premiumisation is the key trend driving new product developments

Zewa has introduced Zewa Just-1, a 5-ply product with larger and thicker leaves compared to its Deluxe 3ply, and Zewa Almond Milk which is dermatologically tested, biodegradable and impregnated with almond oil. In paper towels, the key launch has been Zewa Wisch & Weg Extra Lang, which is marketed as paper towels and napkins.

Eurochartiki and Intertrade Hellas are the leading private label manufacturers

In 2018, the value share of private label stabilised in its ascent in retail tissue. This is due to maturity given its already high penetration and competition with branded products which are supported by strong price-offs.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Greece market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Greece?
What are the major brands in Greece?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Greece - Category analysis

HEADLINES

PROSPECTS

Discounting is the growth strategy

Sales recover from turbulence in the retailing landscape

Manufacturers add value through premiumisation

COMPETITIVE LANDSCAPE

The relaunch of Softex reshapes the competitive landscape of retail tissue

Premiumisation is the key trend driving new product developments

Eurochartiki and Intertrade Hellas are the leading private label manufacturers

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Greece - Industry Overview

EXECUTIVE SUMMARY

Sales increase driven by stability in retailing and the economic landscape

Rising tourist influx benefits tissue and hygiene

Softex’s relaunch leads to changes in the competitive landscape of retail tissue

Hypermarkets regains part of its lost share

Maturity and discounting will hinder growth

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Discounting is the growth strategy

Sales recover from turbulence in the retailing landscape

Manufacturers add value through premiumisation

COMPETITIVE LANDSCAPE

The relaunch of Softex reshapes the competitive landscape of retail tissue

Premiumisation is the key trend driving new product developments

Eurochartiki and Intertrade Hellas are the leading private label manufacturers

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Greece - Category analysis

HEADLINES

PROSPECTS

Discounting is the growth strategy

Sales recover from turbulence in the retailing landscape

Manufacturers add value through premiumisation

COMPETITIVE LANDSCAPE

The relaunch of Softex reshapes the competitive landscape of retail tissue

Premiumisation is the key trend driving new product developments

Eurochartiki and Intertrade Hellas are the leading private label manufacturers

CATEGORY DATA

Tissue and Hygiene in Greece - Industry Overview

EXECUTIVE SUMMARY

Sales increase driven by stability in retailing and the economic landscape

Rising tourist influx benefits tissue and hygiene

Softex’s relaunch leads to changes in the competitive landscape of retail tissue

Hypermarkets regains part of its lost share

Maturity and discounting will hinder growth

MARKET INDICATORS

MARKET DATA

SOURCES

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