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Country Report

Retail Tissue in

Retail Tissue in Greece

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Volume sales set to remain resilient

As retail tissue products are regarded as commodities, volume sales are expected to be resilient, in spite of the ongoing recession over the forecast period, notwithstanding maturity and the fact that consumers are becoming more frugal in their spending on retail tissue.

Shrinking disposable incomes an obstacle to value growth

In the context of the ongoing recession, rising unemployment, hikes in taxation and with more austerity measures introduced on an annual basis, consumers in Greece are seeing their purchasing power decline and are forced to cut spending across all consumer goods. Tissue products are regarded as basics and Greeks are therefore anything but reluctant to become more frugal in their spending on these products.

Perception of napkins is changing

Notwithstanding the trends favouring trading down to economy tissue products, premium napkins recorded a minor increase in sales. A niche consumer base of financially better off consumers is beginning to treat napkins as a decorative item.

COMPETITIVE LANDSCAPE

The competitive landscape becomes more consolidated

Following Bolton Hellas ending the distribution of Softex, the share of branded products witnessed a decline at the end of the review period. In 2017, given that private label leads retail tissue, there was little incentive for companies to invest in retail tissue.

Softex’s relaunch set to reshape the competitive landscape

The most important development in the competitive landscape of retail tissue was the relaunch of Softex, which took place in 2017 after the acquisition of Bolton’s tissue products production plant by domestic tissue products manufacturer Intertrade Hellas in 2016. Intertrade Hellas is one of the leading domestic tissue manufacturers, producing a large share of private label tissue in Greece, on behalf of Lidl Hellas & Co and Alpha-Beta Vassilopoulos.

Private label leads

Notwithstanding the maturity of retail tissue, which hinders volume growth of private label tissue products, consumers are increasingly switching to private label to cut down on spending on tissue. The difference in the retail price of private label and branded tissue is significant and this is driving financially-strapped Greeks away from branded products and towards private label.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Greece market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Greece?
What are the major brands in Greece?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Greece - Category analysis

HEADLINES

PROSPECTS

Volume sales set to remain resilient

Shrinking disposable incomes an obstacle to value growth

Perception of napkins is changing

COMPETITIVE LANDSCAPE

The competitive landscape becomes more consolidated

Softex’s relaunch set to reshape the competitive landscape

Private label leads

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Greece - Industry Overview

EXECUTIVE SUMMARY

Retail sales suffer the effects of the recession

Lidl Hellas & Co gains share within tissue and hygiene

The competitive landscape becomes more consolidated

Supermarkets lead sales

Forecasts remain gloomy

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Greece

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Executive Summary

New Report Guarantee

PROSPECTS

Volume sales set to remain resilient

Shrinking disposable incomes an obstacle to value growth

Perception of napkins is changing

COMPETITIVE LANDSCAPE

The competitive landscape becomes more consolidated

Softex’s relaunch set to reshape the competitive landscape

Private label leads

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Greece - Category analysis

HEADLINES

PROSPECTS

Volume sales set to remain resilient

Shrinking disposable incomes an obstacle to value growth

Perception of napkins is changing

COMPETITIVE LANDSCAPE

The competitive landscape becomes more consolidated

Softex’s relaunch set to reshape the competitive landscape

Private label leads

CATEGORY DATA

Tissue and Hygiene in Greece - Industry Overview

EXECUTIVE SUMMARY

Retail sales suffer the effects of the recession

Lidl Hellas & Co gains share within tissue and hygiene

The competitive landscape becomes more consolidated

Supermarkets lead sales

Forecasts remain gloomy

MARKET INDICATORS

MARKET DATA

SOURCES

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