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Country Report

Retail Tissue in

Retail Tissue in Poland

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Daily requirements result in continuous, high demand

Retail tissue is perceived as essential in Polish households, including toilet paper, paper towels and facial tissues. Poles like to use paper towels and facial tissues as they believe they are more hygienic than some cotton alternatives.

Average unit price rises due to new product development

The average unit price increased in current value terms in 2018, mainly due to the greater presence of more expensive products. Product ranges expanded rapidly with new product development being released by all major producers.

Premium products gain greater interest

Polish consumers are becoming increasingly interested in premium products. They search for products that would be of higher quality such as softer facial tissues, or specific value in the form of graphics or added fragrance.

COMPETITIVE LANDSCAPE

Velvet Care strengthens leadership

Velvet Care retained its leadership of retail tissue in Poland in 2018, gaining further value share. Its strong position is linked to its offer of a wide product portfolio and the solid position of its brands in terms of perception of quality.

Discounters gains most ground

Discounters has quickly developed its presence in Polish retailing, and its distribution of retail tissue is no exception. Biedronka and Lidl are two examples of this trend, where discounters is among the leading distribution channels for retail tissue.

Private label gains further consumer trust

Private label continued to enjoy high consumer interest. One important factor that impacts the growing interest is the relatively low price of the products.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Poland?
What are the major brands in Poland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Poland - Category analysis

HEADLINES

PROSPECTS

Daily requirements result in continuous, high demand

Average unit price rises due to new product development

Premium products gain greater interest

COMPETITIVE LANDSCAPE

Velvet Care strengthens leadership

Discounters gains most ground

Private label gains further consumer trust

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

Significant growth for tissue and hygiene

New product development stimulates sales

Private label experiences highest value share gain

Discounters and internet retailing increase value sales

Steady growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Daily requirements result in continuous, high demand

Average unit price rises due to new product development

Premium products gain greater interest

COMPETITIVE LANDSCAPE

Velvet Care strengthens leadership

Discounters gains most ground

Private label gains further consumer trust

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Poland - Category analysis

HEADLINES

PROSPECTS

Daily requirements result in continuous, high demand

Average unit price rises due to new product development

Premium products gain greater interest

COMPETITIVE LANDSCAPE

Velvet Care strengthens leadership

Discounters gains most ground

Private label gains further consumer trust

CATEGORY DATA

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

Significant growth for tissue and hygiene

New product development stimulates sales

Private label experiences highest value share gain

Discounters and internet retailing increase value sales

Steady growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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