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Country Report

Retail Tissue in

Retail Tissue in Poland

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for everyday, basic items

In general terms, retail tissue products are considered basic products. Polish consumers tend to use these products on an everyday basis and purchase them regularly.

Paper towels is the fastest-growing category

Within retail tissue, paper towels saw the fastest growth in 2017 due to the broader use of paper towels by Polish consumers, such as for drying dishes or general cleaning. One important reason why consumers shift from traditional dry wipes to kitchen towel is better hygiene that can be achieved by using disposable paper towels.

Producers improving the quality of retail tissue

Producers are making an effort to improve the quality of paper in terms of its strength, improved absorbance and smoothness. They are also attempting to offer a range of colours to address certain, typically more affluent, consumers’ needs.

COMPETITIVE LANDSCAPE

Velvet Care remains the leader

Velvet Care is known to Polish consumers for being one of the first brands to offer high-quality tissue products. In addition to high quality, Velvet Care is associated with a broad product portfolio, which appeals to consumers in Poland.

Private label enjoys the fastest growth

Private label products showed the fastest growth in 2017, with lines such as Biedronka and Rossmann being the leaders in sales of retail tissue. Their popularity is due to their well-developed network of retail stores, as well as suitable product ranges for a variety of consumers.

Ecological lines gain more interest

All key brands attempt to follow the latest market and consumer trends, introducing products that would be attractive to potential buyers. Since ecology has become an important topic across all product groups, including retail tissue, ecological lines of the products are more frequently appearing in stores.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Poland?
What are the major brands in Poland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Poland - Category analysis

HEADLINES

PROSPECTS

Demand for everyday, basic items

Paper towels is the fastest-growing category

Producers improving the quality of retail tissue

COMPETITIVE LANDSCAPE

Velvet Care remains the leader

Private label enjoys the fastest growth

Ecological lines gain more interest

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

Demand for convenience and improved economy result in positive growth

Premium products gain more interest

International companies lead

Internet retailing records the fastest growth

Further growth expected

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Poland

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Executive Summary

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PROSPECTS

Demand for everyday, basic items

Paper towels is the fastest-growing category

Producers improving the quality of retail tissue

COMPETITIVE LANDSCAPE

Velvet Care remains the leader

Private label enjoys the fastest growth

Ecological lines gain more interest

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Poland - Category analysis

HEADLINES

PROSPECTS

Demand for everyday, basic items

Paper towels is the fastest-growing category

Producers improving the quality of retail tissue

COMPETITIVE LANDSCAPE

Velvet Care remains the leader

Private label enjoys the fastest growth

Ecological lines gain more interest

CATEGORY DATA

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

Demand for convenience and improved economy result in positive growth

Premium products gain more interest

International companies lead

Internet retailing records the fastest growth

Further growth expected

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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