The high rate of inflation prevailing at the start of the forecast period will dictate the future scope of sales of retail tissue and, if prolonged, will likely shape new trends in the market. Consumers are likely to shift to less expensive products as they look to save money even at the cost of a higher level of comfort that they have got used to.
The war in Ukraine and its long term effects on the prices of fuel, gas and electricity are expected to directly impact producers’ operations and cause possible disruptions during the forecast period. The unstable situation regarding raw materials is also expected to affect producers, which are, in turn, expected to raise the prices of their products in order to maintain their financial stability.
Products that are not deemed to be essential for everyday life, such as paper tablecloths, are expected to struggle to attract consumers in the early part of the forecast period, as the rising cost of living impacts consumer purchasing power and leads to increased budget consciousness. Consumers are expected to reduce their spending and will likely limit their purchases to products perceived as necessary, such as toilet paper.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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