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Country Report

Retail Tissue in

Retail Tissue in Poland

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Average unit price increases due to increasing cost of cellulose and new product development

Retail tissue is perceived as essential in Polish households, including toilet paper, paper towels and facial tissues. Poles like to use paper towels and facial tissues, as they believe they are more hygienic than some cotton alternatives.

Discounters continue to gain ground in Poland in 2019

Discounters have quickly developed a presence in Polish retailing, and distribution of retail tissue is no exception. Biedronka and Lidl are two examples of this trend, where discounters are among the leading distribution channels for retail tissue.

Velvet Care strengthens leadership whilst discounters and private label advance

Velvet Care retained its leadership of retail tissue in Poland in 2019, gaining further value share. Its strong position is linked to its offer of a wide product portfolio and the solid position of its brands in terms of perception of quality.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 17% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 13% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

COVID-19 has impacted most product areas in retail tissue, especially toilet paper, boxed facial tissues and paper towels. At first, there was stockpiling at the very beginning of the pandemic with consumers afraid of stock shortage, and then bulk buying as home seclusion has seen many consumers spending more time at home, which has increased their use of toilet paper, boxed facial tissues and paper towel.

Recovery and opportunities

COVID-19 has certainly boosted sales in 2020 for retail tissue; however, it is unlikely to affect sales over the forecast period. While it is likely that the pandemic will make consumers much more focused on hygiene and preventative health it will not be easy to see effects on sales as there was already a significant growth trend driven by an increase in income that generates a busier lifestyle for most Poles.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Poland?
What are the major brands in Poland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Poland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Average unit price increases due to increasing cost of cellulose and new product development

Discounters continue to gain ground in Poland in 2019

Velvet Care strengthens leadership whilst discounters and private label advance

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Environmental footprint and larger government funding strategies change consumers behaviour in 2019

Local brands champion tissue and hygiene sales

Strong growth is expected over the forecast period as tissue and hygiene becomes more relevant in everyday life

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Average unit price increases due to increasing cost of cellulose and new product development

Discounters continue to gain ground in Poland in 2019

Velvet Care strengthens leadership whilst discounters and private label advance

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Poland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Average unit price increases due to increasing cost of cellulose and new product development

Discounters continue to gain ground in Poland in 2019

Velvet Care strengthens leadership whilst discounters and private label advance

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Environmental footprint and larger government funding strategies change consumers behaviour in 2019

Local brands champion tissue and hygiene sales

Strong growth is expected over the forecast period as tissue and hygiene becomes more relevant in everyday life

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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