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Country Report

Retail Tissue in

Retail Tissue in Poland

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Initial panic buying followed by home seclusion trend drive up demand for retail tissue in 2020

Retail tissue in Poland experienced an upturn in demand in 2020 as a result of the pandemic due to initial stockpiling when restrictions of movement were first announced by the government. Toilet paper, paper towels and facial tissues benefited the most as these are deemed to be essential items in Polish households, and therefore consumers wanted to ensure that they had adequate supplies, particularly as they were concerned about product shortages.

Discounters and e-commerce make further gains in 2020

Discounters, including well-known banners such as Biedronka and Lidl, consolidated its position as the leading distribution channel for retail tissue in 2020, gaining value share from competitors such as health and beauty specialist retailers. A large product range spanning both private label and brands, and competitive prices were the key factors contributing to its stronger performance and double-digit value growth.

Velvet Care retains leadership of retail tissue despite strong presence of private label

Velvet Care Sp zoo retained its overall leadership of retail tissue in 2020, despite the strong competition offered by private label from the likes of second-ranked Jeronimo Martins (Biedronka). Velvet Care’s leadership is supported by its wide product portfolio and the solid position of its brands in terms of perception of quality.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Poland?
What are the major brands in Poland?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Initial panic buying followed by home seclusion trend drive up demand for retail tissue in 2020

Discounters and e-commerce make further gains in 2020

Velvet Care retains leadership of retail tissue despite strong presence of private label

RECOVERY AND OPPORTUNITIES

Greater return to normalisation in terms of purchasing behaviour for retail tissue

Low but growing share for non-recycled toilet paper despite growing sustainability concerns

Lingering price sensitivity will continue to favour discounters and private label over early part of the forecast period

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Initial panic buying followed by home seclusion trend drive up demand for retail tissue in 2020

Discounters and e-commerce make further gains in 2020

Velvet Care retains leadership of retail tissue despite strong presence of private label

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Initial panic buying followed by home seclusion trend drive up demand for retail tissue in 2020

Discounters and e-commerce make further gains in 2020

Velvet Care retains leadership of retail tissue despite strong presence of private label

RECOVERY AND OPPORTUNITIES

Greater return to normalisation in terms of purchasing behaviour for retail tissue

Low but growing share for non-recycled toilet paper despite growing sustainability concerns

Lingering price sensitivity will continue to favour discounters and private label over early part of the forecast period

CATEGORY DATA

Tissue and Hygiene in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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