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Country Report

Retail Tissue in

Retail Tissue in Colombia

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue maintains high VAT after the tax reform

Within tissue and hygiene in Colombia, only sanitary protection is set to see the removal of VAT after the tax reform of 2018. All retail tissue categories continued with the higher VAT tariff (19%) in 2018, a percentage that put pressure on the category’s sales when it was increased from 16% to 19% in the last tax reform.

Toilet paper sees the highest volume growth in 2018

Within retail tissue, toilet paper saw the highest volume growth in 2018, despite it is being the most mature category, with penetration close to 98%, according to trade sources. Volume growth ironically benefited from the competition.

Facial tissues still fails to see growth in 2018

Facial tissues continued to struggle in 2018, so brands used sampling to activate sales. Although free sampling is usually a strategy used to ensure consumers find out about new or redesigned products, companies such as Familia have resorted to online services such as Rappi to distribute samples of boxed facial tissues to reignite sales in this depressed category.

COMPETITIVE LANDSCAPE

Productos Familia Sancela continues to lead retail tissue

Productos Familia Sancela has the most extensive portfolio and market presence in retail tissue in Colombia, only lacking a presence in tablecloths. The company is very strong in terms of new product development, as innovation is an important mantra for the company.

Colombiana Kimberly-Colpapel is focusing on small incremental innovations

Colombiana Kimberly-Colpapel, the third company in retail tissue in Colombia in 2018, is focusing on small and incremental innovations to position its key brand, Scott, in very competitive and highly penetrated categories such as toilet paper. Along with offering rebates in major retailers to put its prices closer to the competition, it is visibly promoting the performance, yield and savings of its Scott Rindemax toilet paper.

Papeles Nacionales see a good performance in paper towels

Thanks to Rosal Plus, a key brand that has become synonymous with performance and value for money, Papeles Nacionales was able to see growth in paper towels in 2018. Growth was also supported by a strong POP campaign and sampling to qualifying customers screened by tech platforms such as Rappi.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Colombia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Colombia?
What are the major brands in Colombia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Colombia - Category analysis

HEADLINES

PROSPECTS

Retail tissue maintains high VAT after the tax reform

Toilet paper sees the highest volume growth in 2018

Facial tissues still fails to see growth in 2018

COMPETITIVE LANDSCAPE

Productos Familia Sancela continues to lead retail tissue

Colombiana Kimberly-Colpapel is focusing on small incremental innovations

Papeles Nacionales see a good performance in paper towels

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Colombia - Industry Overview

EXECUTIVE SUMMARY

Skin-friendly materials are emerging strongly in the tissue and hygiene offer

Sanitary protection achieves VAT exclusion

Amidst moderate growth in retail, manufacturers turn to the AFH channel

Discounters’ private label lines account for a rising share of sales

Tissue and hygiene is expected to be more competitive over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Colombia

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Executive Summary

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PROSPECTS

Retail tissue maintains high VAT after the tax reform

Toilet paper sees the highest volume growth in 2018

Facial tissues still fails to see growth in 2018

COMPETITIVE LANDSCAPE

Productos Familia Sancela continues to lead retail tissue

Colombiana Kimberly-Colpapel is focusing on small incremental innovations

Papeles Nacionales see a good performance in paper towels

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Colombia - Category analysis

HEADLINES

PROSPECTS

Retail tissue maintains high VAT after the tax reform

Toilet paper sees the highest volume growth in 2018

Facial tissues still fails to see growth in 2018

COMPETITIVE LANDSCAPE

Productos Familia Sancela continues to lead retail tissue

Colombiana Kimberly-Colpapel is focusing on small incremental innovations

Papeles Nacionales see a good performance in paper towels

CATEGORY DATA

Tissue and Hygiene in Colombia - Industry Overview

EXECUTIVE SUMMARY

Skin-friendly materials are emerging strongly in the tissue and hygiene offer

Sanitary protection achieves VAT exclusion

Amidst moderate growth in retail, manufacturers turn to the AFH channel

Discounters’ private label lines account for a rising share of sales

Tissue and hygiene is expected to be more competitive over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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