Moving into 2023, inflationary pressures are expected to continue to influence demand for retail tissue. Consumers are likely to continue to exert caution in their spending, prioritising retail tissue they consider essential such as toilet paper or opting for private label variants.
As a result of lockdowns, digital channels emerged as the easiest and safest way for consumers to purchase many products, including retail tissue products. This forced players to enhance their online presence and Familia, as category leader, fast forwarded its e-commerce projects, developing an online shop where its entire portfolio (including AFH products) can be purchased by consumers.
There is a growing availability of environmentally friendly retail tissue products in Colombia, such as Familia Sancela’s Green line in toilet paper and Papeles Nacionales’ Rosal Eco. Despite this, the penetration of eco-friendly retail tissue in Colombian households remains low, because many consumers still perceive white tissue paper as being of better quality and pure compared to the natural brown colour of eco-friendly variants.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Tissue research and analysis database.
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