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Country Report

Retail Tissue in

Retail Tissue in Colombia

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Consumers remain price-sensitive in toilet paper, limiting brand growth potential

In 2019, tissue manufacturers were having to deal with increasing costs of basic raw materials, such as cellulose. Moreover, with the ongoing pressure to maintain low retail prices, profit margins ended up shrinking.

Familia Sancela leads retail tissue with comprehensive portfolio

In 2019, Productos Familia Sancela had the most extensive portfolio and the strongest category presence in retail tissue in Colombia, only lacking a presence in tablecloths. The company is very strong in terms of new product development, as innovation is an important mantra for Familia Sancela.

Contrasting fortunes for facial tissues and paper towels

In 2019, Colombia witnessed increased consumption of wipes due to their convenience and general-purpose usage. Although this posed a threat to many categories within retail tissue, its intensity was more evident in the declining volume sales of facial tissues.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of retail tissue are now expected to rise by 7% in 2019 constant value terms, in light of the impact of COVID-19. This contrasts with the 4% rise forecast given in Euromonitor International’s 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

As the largest category in retail tissue, toilet paper has experienced the greatest surge in volume demand as people respond to the lockdown in Colombia. This essential product is predicted to post the most volume sales growth in 2020 given the initial panic-buying and stockpiling after people were told to stay indoors as much as possible owing to COVID-19.

Recovery and opportunities

Normalisation is sales could take a while because of the effects COVID-19 continues to have on the Colombian economy. The loss of many jobs combined with the gradual reopening of workplaces and foodservice establishments will sustain higher demand for toilet paper at home, for instance, as many people will keep spending more time at home.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Colombia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Colombia?
What are the major brands in Colombia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Colombia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers remain price-sensitive in toilet paper, limiting brand growth potential

Familia Sancela leads retail tissue with comprehensive portfolio

Contrasting fortunes for facial tissues and paper towels

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Colombia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sanitary protection now more affordable for Colombians

Private label propelled by expansion of hard discounters

Most sales normalisation predicted for 2021 as Colombia recovers from COVID-19

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Colombia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Consumers remain price-sensitive in toilet paper, limiting brand growth potential

Familia Sancela leads retail tissue with comprehensive portfolio

Contrasting fortunes for facial tissues and paper towels

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Colombia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers remain price-sensitive in toilet paper, limiting brand growth potential

Familia Sancela leads retail tissue with comprehensive portfolio

Contrasting fortunes for facial tissues and paper towels

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Colombia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Sanitary protection now more affordable for Colombians

Private label propelled by expansion of hard discounters

Most sales normalisation predicted for 2021 as Colombia recovers from COVID-19

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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