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Country Report

Retail Tissue in

Retail Tissue in Colombia

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue remains the most competitive category in tissue and hygiene

Retail tissue remains the most competitive category within the local tissue and hygiene market, offering participants a very narrow path in terms of pricing and profit achievement. Aside from the economic deceleration that was already affecting the category, the rise of discounters impacted the category, especially D1 and its brand Rendy.

Facial tissues still struggling in Colombia

Facial tissues has not recovered from the negative volume growth seen over the review period. Brands like Familia have reverted to sampling through the e-commerce branch of retailers like Carulla to reposition facial tissues, but the category still struggles.

Recycled toilet paper still not visible at retailers

Strong development of value-for-money toilet paper and the rise of private label present a hurdle getting recycled toilet paper into the retailing environment. Long ago, manufacturers took recycled toilet paper to the institutional market and consumers got used to associating it with public restrooms; they clearly segmented the white toilet paper sold at retailers from recycled paper in the AFH environment.

COMPETITIVE LANDSCAPE

Major brands have difficulty competing with private label

Private label saw the biggest value share increase during 2017, and despite being far lower than the total for major brands, its share is not inconsiderable. Discounters have driven private label’s awakening.

Papeles Nacionales maintains share thanks to Rosal’s previous positioning

Papeles Nacionales maintained its value share with its value-for-money Rosal product, which has a very attractive quality/price ratio. The loyalty that Rosal brand gained during the review period protected it from the rise of discounters.

Regional imprint regains predominance within competitive environment

Strengthening penetration in the influence area (the area close to the manufacturing plant) has gained renewed importance amidst the competitive retail tissue environment. Reducing cumbersome terrestrial transportation costs within a tighter cost and mark-up environment requires a focus on regional predominance.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Colombia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Colombia?
What are the major brands in Colombia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Colombia - Category analysis

HEADLINES

PROSPECTS

Retail tissue remains the most competitive category in tissue and hygiene

Facial tissues still struggling in Colombia

Recycled toilet paper still not visible at retailers

COMPETITIVE LANDSCAPE

Major brands have difficulty competing with private label

Papeles Nacionales maintains share thanks to Rosal’s previous positioning

Regional imprint regains predominance within competitive environment

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Colombia - Industry Overview

EXECUTIVE SUMMARY

Private label booming in 2017

Comfort, key driver in new developments

Productos Familia leads tissue and hygiene

Changing retailing landscape influences tissue and hygiene in 2017

Tissue and hygiene to see gradual recovery

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Colombia

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Executive Summary

New Report Guarantee

PROSPECTS

Retail tissue remains the most competitive category in tissue and hygiene

Facial tissues still struggling in Colombia

Recycled toilet paper still not visible at retailers

COMPETITIVE LANDSCAPE

Major brands have difficulty competing with private label

Papeles Nacionales maintains share thanks to Rosal’s previous positioning

Regional imprint regains predominance within competitive environment

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Colombia - Category analysis

HEADLINES

PROSPECTS

Retail tissue remains the most competitive category in tissue and hygiene

Facial tissues still struggling in Colombia

Recycled toilet paper still not visible at retailers

COMPETITIVE LANDSCAPE

Major brands have difficulty competing with private label

Papeles Nacionales maintains share thanks to Rosal’s previous positioning

Regional imprint regains predominance within competitive environment

CATEGORY DATA

Tissue and Hygiene in Colombia - Industry Overview

EXECUTIVE SUMMARY

Private label booming in 2017

Comfort, key driver in new developments

Productos Familia leads tissue and hygiene

Changing retailing landscape influences tissue and hygiene in 2017

Tissue and hygiene to see gradual recovery

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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