Competitive Landscape
Productos Familia Sancela Del Ecuador Sa Maintains Lead as Private Label Continues to Gain Share
Retail tissue in Ecuador is a concentrated category, with the top two players holding a 59% share. Productos Familia Sancela del Ecuador SA maintains a strong lead with 47%, with second-placed Softys Ecuador SA holding 11%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Ecuador?
- Which are the leading brands in Retail Tissue in Ecuador?
- How are products distributed in Retail Tissue in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Ecuador - Category analysis
Key Data Insights
Tuti Accelerates Value-Focused Tissue with Rapid Store Expansion
Tuti Accelerates Value-Focused Tissue with Rapid Store Expansion
Paper Towels Benefit From Convenience, While Consumers Trade Down in Toilet Paper
Sustainability Efforts Perform Best When Prices Remain Affordable
Ongoing Minimal Growth Expected, with Toilet Paper Remaining the Largest Category
Private Label and Discounters Will Continue to Shape Competitive Dynamics Towards Pricing
Paper Towels Set to Show the Fastest Growth, Due to the Convenience Such Products Offer
Productos Familia Sancela Del Ecuador Sa Maintains Lead as Private Label Continues to Gain Share
Discounters Gain Share as Small Local Grocers Lose Ground
Online Platforms Support Price Comparison but Face Limited Uptake
Tissue and Hygiene in Ecuador - Industry Overview
Tuti Drives Value Shift as Consumers Trade Down and Private Label Grows
Key Data Insights
Tuti Drives Value Shift as Consumers Trade Down and Private Label Grows
Panolini Expands Its Range to Be More Inclusive
Tampons and Pull-Ups Reshape Routines as Convenience Rises in Importance
Discounter Expansion and Private Label Strategies Create a Price-Focused Competitive Environment
Convenience and Inclusion Reshape Product Design and Communication
Toilet Paper to Face Limited Growth
Productos Familia Sancela Del Ecuador Defends Lead, Despite Losing Share
Private Label Challenges Leading Brands
Kimberly-Clark Ecuador Expands Brand Portfolio with the Acquisition of Kenvue Inc.
Small Local Grocers Retain Leading Channel Place as Discounters Expand Reach
E-Commerce Grows Steadily but Remains a Minor Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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