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Country Report

Retail Tissue in

Retail Tissue in Sweden

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation continues

A visible trend within retail tissue in Sweden during 2017 was the continued move towards premiumisation among various producers. Leading manufacturers and well-known brands such as Lambi, Serla and Edet made incremental improvements to their already premium products, with softer, whiter and improved design being the main buzzwords throughout the year.

There is fairly low per capita usage

The per capita volume usage of retail tissue in Sweden continued to remain below the Western European average during 2017. Compared with the North American per capita volume usage average, the amount in the same year was almost half of Canada’s and the US’s.

COMPETITIVE LANDSCAPE

Metsä is just ahead of ICA

Metsä remained the category leader in value sales terms during 2017. ICA did however manage to take the number one spot from Metsä in terms of volume sales.

Purely green companies are absent

There continued to be no purely “green” companies with measurable value shares present in 2017. One of the main reasons for this is that almost all branded and private label retail tissue products commonly carry the Nordic Swan eco-label to supplement their environmental credentials.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Sweden?
What are the major brands in Sweden?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Sweden - Category analysis

HEADLINES

PROSPECTS

Premiumisation continues

There is fairly low per capita usage

COMPETITIVE LANDSCAPE

Metsä is just ahead of ICA

Purely green companies are absent

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Sweden - Industry Overview

EXECUTIVE SUMMARY

A mature market with well-established consumer behaviour

Demographical patterns set the tone

Essity AB is the market leader

Grocery retailers controls tissue and hygiene

There is fairly limited sales potential over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation continues

There is fairly low per capita usage

COMPETITIVE LANDSCAPE

Metsä is just ahead of ICA

Purely green companies are absent

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Sweden - Category analysis

HEADLINES

PROSPECTS

Premiumisation continues

There is fairly low per capita usage

COMPETITIVE LANDSCAPE

Metsä is just ahead of ICA

Purely green companies are absent

CATEGORY DATA

Tissue and Hygiene in Sweden - Industry Overview

EXECUTIVE SUMMARY

A mature market with well-established consumer behaviour

Demographical patterns set the tone

Essity AB is the market leader

Grocery retailers controls tissue and hygiene

There is fairly limited sales potential over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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