High inflation will continue to tarnish retail volume sales in the forecast period bringing higher prices that will stifle demand. Household spending power should remain weaker with price the main deciding factor in the decision-making process.
Continued cost pressures and rising price sensitivity will encourage manufacturers to focus on improving supply chain efficiencies by integrating technologies and offering a more diverse tiered product mix. Portfolios will range from affordable lines satisfying basic expectations to premium lines offering value-added attributes.
Financial pressure on household budgets may lead to a reduction in foodservice expenditure at the start of the forecast period. Meanwhile, more time spent eating and drinking at home will put a stronger emphasis on buying essentials for home use.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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