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Country Report

Retail Tissue in

Retail Tissue in Sweden

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Design and task shape direction

A continued theme in product development is the use of design to add value. This is particularly evident in paper tableware where the use of guest designers or design collaborations is a common ploy in product design.

Sustainable packaging is prominent

Issues of sustainability remain at the forefront. This is evident in new product launches, and the 2018 launch of Edet Nature Lover toilet paper is a case in point.

Retail tissue is price-driven

Despite manufacturer attempts to add value through design, sustainability and task-specific product development, retail tissue remains price-driven. The sale of retail tissue is commonly supported by price promotions or discounting.

COMPETITIVE LANDSCAPE

Metsä maintains its leadership through differentiation

Metsä Tissue AB maintains its leadership of retail tissue value sales. This is attributable to the availability and distribution of its Lambi and Serla brands, which are carried by all leading grocery retailers.

Wide diversity observed within paper tableware

A noteworthy observation is the fragmented nature of the competitive landscape for paper tableware. This is a by-product of paper tableware’s focus on design and the incentive this has given apparel and footwear specialist retailers and homewares and home furnishing stores to enter the paper tableware space.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Sweden?
What are the major brands in Sweden?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Sweden - Category analysis

HEADLINES

PROSPECTS

Design and task shape direction

Sustainable packaging is prominent

Retail tissue is price-driven

COMPETITIVE LANDSCAPE

Metsä maintains its leadership through differentiation

Wide diversity observed within paper tableware

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Sweden - Industry Overview

EXECUTIVE SUMMARY

Sustainability, convenience and shifting consumption patterns characterise tissue and hygiene

Sustainability comes to the fore

The competitive environment is concentrated

Non-grocery channels make gains

Tissue and hygiene faces challenges to growth

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Sweden

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Executive Summary

New Report Guarantee

PROSPECTS

Design and task shape direction

Sustainable packaging is prominent

Retail tissue is price-driven

COMPETITIVE LANDSCAPE

Metsä maintains its leadership through differentiation

Wide diversity observed within paper tableware

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Sweden - Category analysis

HEADLINES

PROSPECTS

Design and task shape direction

Sustainable packaging is prominent

Retail tissue is price-driven

COMPETITIVE LANDSCAPE

Metsä maintains its leadership through differentiation

Wide diversity observed within paper tableware

CATEGORY DATA

Tissue and Hygiene in Sweden - Industry Overview

EXECUTIVE SUMMARY

Sustainability, convenience and shifting consumption patterns characterise tissue and hygiene

Sustainability comes to the fore

The competitive environment is concentrated

Non-grocery channels make gains

Tissue and hygiene faces challenges to growth

MARKET INDICATORS

MARKET DATA

SOURCES

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