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Country Report

Retail Tissue in

Retail Tissue in Sweden

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

High input costs driving current value growth in 2019

Given there are a number of different products in retail tissue, there were differing performances across the category in 2019. Paper towels continued growing in Sweden in both value and volume terms in 2019, with key factors being availability and niche development among the brands.

Sustainability a growing concern for Swedish consumers in retail tissue

Toilet paper continued to be the most dynamic product in current value terms in retail tissue in Sweden in 2019. Sustained by population growth, the demand for toilet paper continued increasing in 2019, although the current value increase was stronger than the volume increase as a result of rising input costs.

Metsä Tissue leads, Essity records the strongest growth

Retail tissue leader Metsä Tissue is the owner of the popular and well-known Lambi and Serla brands. The brands are active in multiple retail tissue categories, including also being present in the same categories.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow at a slightly faster rate of just over 1% at constant 2019 prices in light of the impact of COVID-19, compared to the figure of 1% that had been forecast in our 2020 edition published in February 2020 (pre-COVID-19).

Affected products within retail tissue

With consumers spending more time at home due to COVID-19, both through working from home as well as spending more of their free time indoors, the demand for products like paper towels, toilet paper and boxed facial tissues has been increasing. Moreover, the rising demand for paper towels and boxed facial tissues will also be driven by the increase in domestic cleaning, as consumers look to ensure higher general hygiene levels in their homes.

Recovery and opportunities

Retail tissue, after seeing a slight rise in value growth at 2019 constant prices in 2020, compared to the forecast performance in our 2020 edition published in February 2020 (pre-COVID-19), will then record slightly slower growth in 2021 than previously expected, before moving back into line with the previous projections in the rest of the forecast period. This means that, overall, Euromonitor International’s latest forecast period CAGR at constant 2019 prices will be line with the figure in the 2020 edition published in February 2020 (pre-COVID-19).

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Sweden?
What are the major brands in Sweden?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Sweden - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

High input costs driving current value growth in 2019

Sustainability a growing concern for Swedish consumers in retail tissue

Metsä Tissue leads, Essity records the strongest growth

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Consumers increasingly looking for sustainable or green products

Private label holds the biggest share of retail sales; e-commerce continues to grow

Retail sales will rebound from the COVID-19 hit, AFH will struggle to offset the 2020 damage to its sales

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2016-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Sweden

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

High input costs driving current value growth in 2019

Sustainability a growing concern for Swedish consumers in retail tissue

Metsä Tissue leads, Essity records the strongest growth

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Sweden - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

High input costs driving current value growth in 2019

Sustainability a growing concern for Swedish consumers in retail tissue

Metsä Tissue leads, Essity records the strongest growth

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Consumers increasingly looking for sustainable or green products

Private label holds the biggest share of retail sales; e-commerce continues to grow

Retail sales will rebound from the COVID-19 hit, AFH will struggle to offset the 2020 damage to its sales

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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