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Country Report

Retail Tissue in

Retail Tissue in Georgia

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue records good growth

Thanks to the stabilising economic situation and the strengthening purchasing power of most consumer groups, retail tissue registered strong positive growth in both volume and value terms in 2018 in Georgia. Per capita consumption of retail tissue increased, although still lagging far behind the Western European average, promising further potential.

Recycled toilet paper boasts high growth

Recycled toilet paper exhibited outstanding performance within retail tissue in 2018, with sales mainly led by local producers in contrast with the majority of other categories, where imports prevail. Companies producing recycled toilet tissue are mainly focused on minimising expenses and producing a cheap commodity.

Tablecloths and boxed facial tissue to expand significantly

With growing urbanisation, the improving financial situation of Georgian consumers and expanding modern grocery retailers, the awareness and availability of numerous products within retail tissue is growing. Boxed facial tissues and tablecloths are expected to benefit from these factors and changing consumer habits.

COMPETITIVE LANDSCAPE

Eczacibasi Tuketim Urunleri leads with a diverse portfolio

Eczacibasi Tuketim Urunleri led value sales within retail tissue in Georgia in 2018. The company recently underwent a comprehensive reorganisation in order to strengthen its market focus, enhance its service quality, and improve its management efficiency as it expanded its scope of business.

Rapid growth for Hayat Kimya Sanayi

Toilet paper has witnessed some dynamic shifts, with Hayat Kimya Sanayi offering its Papia brand, which is lower priced and has a wide presence in retailing channels and therefore has fueled growth for the company. The player has developed from a lower base than its competitors, with strong advertising helping to boost demand.

Potential in recycled toilet paper

The most dynamic retail tissue category, recycled toilet paper, comprises of a number of local players. However, most of the companies in this area remain quite small, with only limited financial resources.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Georgia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Georgia?
What are the major brands in Georgia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Georgia - Category analysis

HEADLINES

PROSPECTS

Retail tissue records good growth

Recycled toilet paper boasts high growth

Tablecloths and boxed facial tissue to expand significantly

COMPETITIVE LANDSCAPE

Eczacibasi Tuketim Urunleri leads with a diverse portfolio

Rapid growth for Hayat Kimya Sanayi

Potential in recycled toilet paper

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Georgia - Industry Overview

EXECUTIVE SUMMARY

A number of factors contribute to tissue and hygiene growth

Currency devaluation aftermath

The Procter & Gamble Co leads tissue and hygiene

Traditional grocery retailers slowly giving way to modern grocery retailers

Positive performance expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Georgia

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Executive Summary

New Report Guarantee

PROSPECTS

Retail tissue records good growth

Recycled toilet paper boasts high growth

Tablecloths and boxed facial tissue to expand significantly

COMPETITIVE LANDSCAPE

Eczacibasi Tuketim Urunleri leads with a diverse portfolio

Rapid growth for Hayat Kimya Sanayi

Potential in recycled toilet paper

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Georgia - Category analysis

HEADLINES

PROSPECTS

Retail tissue records good growth

Recycled toilet paper boasts high growth

Tablecloths and boxed facial tissue to expand significantly

COMPETITIVE LANDSCAPE

Eczacibasi Tuketim Urunleri leads with a diverse portfolio

Rapid growth for Hayat Kimya Sanayi

Potential in recycled toilet paper

CATEGORY DATA

Tissue and Hygiene in Georgia - Industry Overview

EXECUTIVE SUMMARY

A number of factors contribute to tissue and hygiene growth

Currency devaluation aftermath

The Procter & Gamble Co leads tissue and hygiene

Traditional grocery retailers slowly giving way to modern grocery retailers

Positive performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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