Retail tissue continued to register healthy current value and volume growth in 2021, on par with 2020. With the pandemic still lingering, and people still spending significant amounts of time at home, demand was strong across all product areas.
Turkish player Eczacibasi Tuketim Urunleri continued to lead value sales within retail tissue in Georgia in 2021. It also gained further value share, as consumers being increasingly price sensitive, appreciated its affordability compared with other imported brands.
Boxed facial tissues is a niche and emerging retail tissue product and was the fastest growing in terms of current value and volume sales in 2021. Boxed facial tissue built upon the success achieved in 2020 amidst the outbreak of the COVID-19 pandemic, when there was strong demand for a practical hygiene product.
Retail tissue will register moderate constant value growth over the forecast period. Population decline will continue to dampen volume sales.
Local manufacturers are expected to gain value share over the forecast period. Consumers are expected to be price sensitive over the forecast period, as several factors such as rising global energy prices and continuing global supply constraints feeds into higher retail prices.
Consumers are becoming more educated about environmental issues and this is expected to continue supporting the uptake of products such as recycled toilet paper and other retail tissue products that have a greener profile. However, concerns regarding the environment could also dampen volume growth, as consumers looks to reduce their use of disposable products such as paper napkins.
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Retail Tissue
This report originates from Passport, our Retail Tissue research and analysis database.
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