2021 has seen a slowdown in growth for retail tissues, following the spike in volume sales seen in 2020 as consumers stockpiled. However, volume growth still remains strong, well above that seen in the years immediately prior to the pandemic.
Retail tissue is an unusually diverse market for the Dominican Republic, with leading brands offer a wide range of products across price points and positioning. However, stockpiling in 2020 led to a shortage of products, with consumers buying whatever brands they could find regardless of price points.
The market for retail tissue remains highly concentrated; Kimberly-Clark Republica Dominicana, Familia Sancela del Pacífico Ltda and Industrias Nigua SA generate close to two thirds of value sales in 2021, and there has been very little movement in share over the review period. During this year, the company Kimberly-Clark’s leadership is underpinned by its best-known brand Scott, which has very high levels of brand awareness.
After dynamic volume growth in 2020, followed by still-high growth in 2021, retail volumes are expected to return to pre-pandemic norms over the forecast period. The reopening of the economy will be main factor here – the return to the workplace, the reopening of foodservice and consumers spending more time outside the home will slow retail demand.
A key factor that will drive sales of toilet paper, the largest part of the sector, is rising urbanisation and improvements to the country’s water and waste infrastructure. The country is set to see a rising percentage of households with flush toilets and running water as more people move to the city; this is likely to increase the use of toilet paper as a direct effect.
As consumer demand for retail tissue strengthens over the forecast period, manufacturers are set to roll out more innovation to help drive the further adoption and use of retail tissue products. This will be seen across a wide range of products, and the increase in numbers of larger supermarkets will allow producers to get a larger range than ever in fort of consumers.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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