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Country Report

Retail Tissue in

Retail Tissue in Spain

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stagnant volume demand and premium products

The Spanish population continued to fall in 2018, affected by the declining birth rate. This negatively affected the demand for retail tissue, which registered only a slight increase in volume terms.

Manufacturers create value around paper towels and pocket handkerchiefs

Paper towels and pocket handkerchiefs recorded amongst the strongest performances in retail tissue in 2018. Manufacturers invested in the relaunch of these categories, with the introduction of new products that attracted the interest of consumers.

Demand for toilet paper is stagnant

In addition to the negative demographic trend, demand for toilet paper was jeopardised by the competition from moist toilet wipes in 2018. The purchase of toilet paper is strongly driven by price-sensitivity, making it difficult to compete against private label.

COMPETITIVE LANDSCAPE

A private label domain

Private label dominated retail tissue in 2018, accounting for three quarters of sales in volume terms and a slightly lower share in value terms. Mercadona stayed firmly at the top of the ranking, thanks to its wide retail network, holding double the share of the second player, Centros Comerciales Carrefour.

Regina grows in Spain

The Italian manufacturer Sofidel, which was already present with the brand Nicky, expanded its presence in retail tissue within its brand Regina, which was introduced for the first time in Spain at the end of 2016. The brand entered toilet paper, paper towels and pocket handkerchiefs, obtaining good results.

Renovation of production facilities

Spain has a large number of manufacturers dedicated to the production of tissue products. 2018 was a year of important movements from the point of view of production.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Spain market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Spain?
What are the major brands in Spain?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Spain - Category analysis

HEADLINES

PROSPECTS

Stagnant volume demand and premium products

Manufacturers create value around paper towels and pocket handkerchiefs

Demand for toilet paper is stagnant

COMPETITIVE LANDSCAPE

A private label domain

Regina grows in Spain

Renovation of production facilities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Spain - Industry Overview

EXECUTIVE SUMMARY

Creating value despite a weak volume performance

Fewer babies and more elderly shape the performance of tissue and hygiene

Private label leads

Reorganisation of retail channels

The future prospects are challenging

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stagnant volume demand and premium products

Manufacturers create value around paper towels and pocket handkerchiefs

Demand for toilet paper is stagnant

COMPETITIVE LANDSCAPE

A private label domain

Regina grows in Spain

Renovation of production facilities

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Spain - Category analysis

HEADLINES

PROSPECTS

Stagnant volume demand and premium products

Manufacturers create value around paper towels and pocket handkerchiefs

Demand for toilet paper is stagnant

COMPETITIVE LANDSCAPE

A private label domain

Regina grows in Spain

Renovation of production facilities

CATEGORY DATA

Tissue and Hygiene in Spain - Industry Overview

EXECUTIVE SUMMARY

Creating value despite a weak volume performance

Fewer babies and more elderly shape the performance of tissue and hygiene

Private label leads

Reorganisation of retail channels

The future prospects are challenging

MARKET INDICATORS

MARKET DATA

SOURCES

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