In 2020, retail tissue saw a strong increase in its retail volume growth rate compared with the previous year, and even higher current value growth. Retail tissue was strongly affected by the panic-buying seen when COVID-19 emerged in the country in February and as the country locked down in March.
However, the growth rates in retail tissue did increase in 2020, and this was mainly due to the greater amount of time spent secluded at home. Many consumers started to work from home for the first time, whilst the closure of schools for a significant part of the year also meant that children were studying from home.
Private label player Mercadona retained its leading position in retail tissue in value terms in 2020, followed by Centros Comerciales Carrefour and Dia in second and third positions, which also offer private label products. These and other private label players have strong retail networks across the country and offer a wide range of retail tissue products at affordable prices.
Retail tissue is set to maintain the gains seen in 2020, but see a slight slowdown in its retail volume and current value growth rates in 2021. COVID-19 is expected to come under better control in the country in 2021, once the vaccination programme is underway.
Despite already having seen a dynamic increase in 2020, toilet paper is set to continue to see the strongest retail volume CAGR in the forecast period. Continued working from home is expected to be one factor driving growth, along with the rise in the population.
Some consumers are expected to be concerned about the environmental impact of disposable tissue products. The perception of reusable products being more sustainable is expected to play a key role.
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Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Tissue research and analysis database.
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