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Country Report

Retail Tissue in

Retail Tissue in Spain

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Maturity limits growth prospects

Despite price-sensitivity among Spanish consumers during 2017, premium-positioned products recovered lost ground due to their higher quality and better design. Nonetheless, volume growth was limited by high levels of maturity.

Dichotomy between private label and premium will deepen

The recovery of economic indicators, such as the unemployment rate and GDP, combined with a higher level of disposable incomes among consumers, will boost sales of higher-quality products.

Toilet paper continues to dominate retail tissue

The marginal value growth recorded by toilet paper is due to the decline in volume sales (linked with the negative evolution of the population), and with increasing unit prices due to the success of premium products during 2017.

COMPETITIVE LANDSCAPE

Private label continues to dominate

Although private label recorded stagnating value sales, it continued to dominate retail tissue. Bosque Verde, the private label line of Mercadona, continued to rank first and is growing in line with the general performance of the company.

New products essential strategy to compete

Large manufacturers have been releasing new products, aimed at boosting their value share. Scottex Gigante (Kimberly-Clark) is a toilet paper roll that is 25% wider than the existing average in Spain.

Companies adapt to new trends to gain ground on competition

Towards the end of the review period, Halloween became a very important festivity in Spain with many themed parties for children in schools and for adults in bars and restaurants. With this in mind, in order to boost sales of its brand, Renova España SA launched a commemorative Halloween collection, which included decorated napkins (skeletons, spiders, cats and pumpkins) and kitchen rolls and toilet rolls (in orange or black).

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Spain market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Spain?
What are the major brands in Spain?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Spain - Category analysis

HEADLINES

PROSPECTS

Maturity limits growth prospects

Dichotomy between private label and premium will deepen

Toilet paper continues to dominate retail tissue

COMPETITIVE LANDSCAPE

Private label continues to dominate

New products essential strategy to compete

Companies adapt to new trends to gain ground on competition

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Spain - Industry Overview

EXECUTIVE SUMMARY

Social changes drive tissue and hygiene sales

Premium products help value sales

Premium versus private label

Internet retailing reshapes demand

Sustainability will be the main challenge for the future

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Spain

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Executive Summary

New Report Guarantee

PROSPECTS

Maturity limits growth prospects

Dichotomy between private label and premium will deepen

Toilet paper continues to dominate retail tissue

COMPETITIVE LANDSCAPE

Private label continues to dominate

New products essential strategy to compete

Companies adapt to new trends to gain ground on competition

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Spain - Category analysis

HEADLINES

PROSPECTS

Maturity limits growth prospects

Dichotomy between private label and premium will deepen

Toilet paper continues to dominate retail tissue

COMPETITIVE LANDSCAPE

Private label continues to dominate

New products essential strategy to compete

Companies adapt to new trends to gain ground on competition

CATEGORY DATA

Tissue and Hygiene in Spain - Industry Overview

EXECUTIVE SUMMARY

Social changes drive tissue and hygiene sales

Premium products help value sales

Premium versus private label

Internet retailing reshapes demand

Sustainability will be the main challenge for the future

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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