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Country Report

Retail Tissue in

Retail Tissue in Spain

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Stagnant volume growth and premium products

Although volume growth remained stable, if low, for retail tissue in 2019, current value sales continued to perform well thanks to premiumisation. The shift of consumer preference towards premium products increased average unit prices as manufacturers invested heavily in creating products with added value to capture consumer interest.

Environmental concerns drive sales of recycled toilet paper

Although still a relatively small category, recycled toilet paper achieved reasonable current value growth in 2019. Spanish consumers are growing increasingly aware of environmental issues and the importance of recycling in general.

No changes in company ranking in a category characterised by private label

There were no changes in company rankings in retail tissue in 2019. Mercadona retained its leading position, followed by three other private label players in Centros Comerciales Carrefour, Dia and Lidl Supermercados.

2020 AND BEYOND

COVID-19 impact

Sales of retail tissue are now expected to grow by 5% in constant 2019 value terms in 2020 in view of the impact of COVID-19. This compares to a 2% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Both toilet paper and recycled toilet paper are regarded as more important products during the lockdown, and both were subject to stockpiling and even panic buying in the early stages of the pandemic, supporting a stronger constant 2019 value forecast for 2020.

Recovery and opportunities

Although retail tissue is likely to see a temporary boost in sales in 2020 due to the COVID-19 epidemic, constant 2019 value growth rates are expected to be at lower rates than the earlier forecasts in our February 2020 tissue and hygiene report. An emphasis on domestic and personal hygiene will undoubtedly persist, but retail tissue is a mature category.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Spain market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Spain?
What are the major brands in Spain?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Spain - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Stagnant volume growth and premium products

Environmental concerns drive sales of recycled toilet paper

No changes in company ranking in a category characterised by private label

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Spain - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation drives value growth in 2019

Private label continues to take share

COVID-19 expected to have a mixed impact on the future performance of tissue and hygiene

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Spain

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Stagnant volume growth and premium products

Environmental concerns drive sales of recycled toilet paper

No changes in company ranking in a category characterised by private label

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Spain - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Stagnant volume growth and premium products

Environmental concerns drive sales of recycled toilet paper

No changes in company ranking in a category characterised by private label

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Spain - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Premiumisation drives value growth in 2019

Private label continues to take share

COVID-19 expected to have a mixed impact on the future performance of tissue and hygiene

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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