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Country Report

Retail Tissue in

Retail Tissue in Denmark

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Category impacted by the convenience trend

The retail tissue category in Denmark is rather mature, with volume sales mainly driven by population growth. On the other hand, there are several ongoing trends which are transforming consumption behaviour in the country.

Toilet paper growth threatened by moist toilet wipes and smart toilets

As in many Western countries, traditional toilet paper is the most widely accepted hygiene product in Danish bathrooms. However, there are several signs pointing to a change in habits.

Innovations attempt to shake up this mature category

Manufacturers have tried to introduce various innovative solutions aligned with the latest Danish consumption patterns in order to shake up this mature category and drive sales. As volume growth has been fairly stable, they are mainly trying to do this through unit price growth by offering additional features to their products in line with the latest trends, for instance the use of labels such as Asthma Allergy Nordic and the Nordic Swan.

COMPETITIVE LANDSCAPE

Danish company introduces a controversial innovation

The domestic company VaevTissue recently introduced a product that the industry has never seen before, namely a facial tissue which is already infected with flu. This might sound rather odd but the idea behind the product is logical; by purchasing this tissue, the customer has an opportunity to become infected in their own home and at a time convenient to them.

Players seek niche opportunities in toilet paper

Even though toilet paper can be considered somewhat less responsive to the natural lifestyle trend compared to other categories, manufacturer attempts have still been seen. For instance, Danes can buy environmentally-friendly toilet paper via the green web shop Bleschu.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Denmark?
What are the major brands in Denmark?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Denmark - Category analysis

HEADLINES

PROSPECTS

Category impacted by the convenience trend

Toilet paper growth threatened by moist toilet wipes and smart toilets

Innovations attempt to shake up this mature category

COMPETITIVE LANDSCAPE

Danish company introduces a controversial innovation

Players seek niche opportunities in toilet paper

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to record steady growth in 2018

Convenience and natural lifestyle trends to impact consumption patterns

Industry characterised by a strong private label presence and emerging niche players

Internet retailing gains share thanks to alternative products and business models

Socioeconomic trends to have a significant impact on future performance

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Category impacted by the convenience trend

Toilet paper growth threatened by moist toilet wipes and smart toilets

Innovations attempt to shake up this mature category

COMPETITIVE LANDSCAPE

Danish company introduces a controversial innovation

Players seek niche opportunities in toilet paper

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Denmark - Category analysis

HEADLINES

PROSPECTS

Category impacted by the convenience trend

Toilet paper growth threatened by moist toilet wipes and smart toilets

Innovations attempt to shake up this mature category

COMPETITIVE LANDSCAPE

Danish company introduces a controversial innovation

Players seek niche opportunities in toilet paper

CATEGORY DATA

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to record steady growth in 2018

Convenience and natural lifestyle trends to impact consumption patterns

Industry characterised by a strong private label presence and emerging niche players

Internet retailing gains share thanks to alternative products and business models

Socioeconomic trends to have a significant impact on future performance

MARKET INDICATORS

MARKET DATA

SOURCES

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