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Country Report

Retail Tissue in

Retail Tissue in Denmark

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Largest categories toilet paper and paper towels in higher demand in 2020 as Danes stay at home

Toilet paper experienced a significant spike in sales in March 2020, driven by panic purchasing/stockpiling in preparation for the national lockdown. Sales stabilised in the second half of 2020, but remained at a higher level than pre-pandemic.

Netto introduces subscription-based Fillop for the online space

In June 2020, Fillop was launched in Denmark. This is an online subscription service for staples offered by the Netto discounter chain.

Lambi is the leading brand in landscape dominated by private label

A strong value share is held by private label in the category. This is because households do not perceive a significant quality difference between private label products and the more expensive branded alternatives.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Denmark?
What are the major brands in Denmark?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Largest categories toilet paper and paper towels in higher demand in 2020 as Danes stay at home

Netto introduces subscription-based Fillop for the online space

Lambi is the leading brand in landscape dominated by private label

RECOVERY AND OPPORTUNITIES

Sustained hygiene emphasis and more working from home will boost sales further

Portable, antibacterial options have good potential

Share of sophisticated offerings likely to increase along with economic recovery

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2015-2020
Table 2 Retail Sales of Tissue by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Tissue: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Tissue: % Value 2017-2020
Table 5 Forecast Retail Sales of Tissue by Category: Value 2020-2025
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2020-2025

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Tissue in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Largest categories toilet paper and paper towels in higher demand in 2020 as Danes stay at home

Netto introduces subscription-based Fillop for the online space

Lambi is the leading brand in landscape dominated by private label

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Largest categories toilet paper and paper towels in higher demand in 2020 as Danes stay at home

Netto introduces subscription-based Fillop for the online space

Lambi is the leading brand in landscape dominated by private label

RECOVERY AND OPPORTUNITIES

Sustained hygiene emphasis and more working from home will boost sales further

Portable, antibacterial options have good potential

Share of sophisticated offerings likely to increase along with economic recovery

CATEGORY DATA

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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