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Country Report

Retail Tissue in

Retail Tissue in Denmark

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Product development underpins value growth

As retail tissue nears saturation and volume growth becomes primarily confined to population increases, retail tissue manufacturers are focusing on premiumisation to drive value growth. This is seeing leading brands and private label investing resources to create products that can be marketed as "softer", "stronger" or "more absorbent" than alternatives.

Skin sensitive positioning

A significant and growing proportion of the Danish population are being diagnosed with allergies and asthma. Astma-Allergi Danmark estimates that 1.

Sustainability issues to the fore

Growing consumer ethical and sustainability concerns are driving innovation and growth, in terms of both product development and packaging. Manufacturers are actively seeking to address these concerns through minimising material usage and an increased focus on recycling and/or recycled materials.

COMPETITIVE LANDSCAPE

Coop Danmark A/S leads value sales

As price is a major factor in the purchase decision for retail tissue, private label performs well. Indeed, the leadership position held by Coop Danmark A/S, the leading grocery retailer group in Denmark in value terms, reveals the strength of private label in retail tissue.

Metsä focuses on innovation

Metsä Tissue A/S, through its Lambi brand, is a key driver of innovation in retail tissue. The sales proposition of the Lambi brand is its "softness".

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Denmark?
What are the major brands in Denmark?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Denmark - Category analysis

HEADLINES

PROSPECTS

Product development underpins value growth

Skin sensitive positioning

Sustainability issues to the fore

COMPETITIVE LANDSCAPE

Coop Danmark A/S leads value sales

Metsä focuses on innovation

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

Innovation underpins value growth in a price focused landscape

Is the growth of internet retailing an opportunity or threat?

Stable macroeconomic outlook

Private label holds sway

Brands are widely discounted

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Product development underpins value growth

Skin sensitive positioning

Sustainability issues to the fore

COMPETITIVE LANDSCAPE

Coop Danmark A/S leads value sales

Metsä focuses on innovation

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Denmark - Category analysis

HEADLINES

PROSPECTS

Product development underpins value growth

Skin sensitive positioning

Sustainability issues to the fore

COMPETITIVE LANDSCAPE

Coop Danmark A/S leads value sales

Metsä focuses on innovation

CATEGORY DATA

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

Innovation underpins value growth in a price focused landscape

Is the growth of internet retailing an opportunity or threat?

Stable macroeconomic outlook

Private label holds sway

Brands are widely discounted

MARKET INDICATORS

MARKET DATA

SOURCES

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