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Country Report

Retail Tissue in

Retail Tissue in Denmark

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Netto’s Fillop subscription service set to benefit from COVID-19, offering high level of convenience for in-demand products

2020 is expected to see the launch of Fillop. This is an online subscription service for staples offered by the Netto discounter chain.

Increased product polarisation evident in toilet paper and paper towels

2019 saw polarisation of value sales between comfort/softness/luxury versus sustainable/recycled/functional offerings. This was particularly evident in toilet paper, where the Lambi brand has a clear focus on softness and comfort, while private label focuses on recycled paper, budget pricing, and addressing household sustainability concerns.

Private label holds strong position due to lack of differentiation

A strong value share is held by private label in the category. This is because households do not perceive a significant quality difference between private label products and the more expensive branded alternatives.

2020 AND BEYOND

COVID-19 impact

Retail tissue is expected to see growth of 2% in 2019 constant value terms in 2020, in light of the impact of COVID-19. This compares to the increase of just 0.

Affected products within retail tissue

Increased home seclusion is having a slightly positive impact on several product categories. Consumers spending more time at home due to COVID-19 lockdown measures has boosted demand for boxed facial tissues, paper towels, recycled toilet paper and toilet paper.

Recovery and opportunities

Retail tissue is set to see continued value growth over the forecast period. Consumers will gradually return to the workplace as lockdown conditions ease, thereby reducing retail purchases for home use to some degree.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Denmark market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Denmark?
What are the major brands in Denmark?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Denmark - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Netto’s Fillop subscription service set to benefit from COVID-19, offering high level of convenience for in-demand products

Increased product polarisation evident in toilet paper and paper towels

Private label holds strong position due to lack of differentiation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Digital platforms become increasingly important for both marketing and sales, offering convenience and price advantages

Lack of differentiation underpins strength of private label, improvements to fit and effectiveness boost branded performance elsewhere

Some return to focus on added-value innovations expected, but COVID-19 impact set to remain evident for foreseeable future

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Denmark

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Netto’s Fillop subscription service set to benefit from COVID-19, offering high level of convenience for in-demand products

Increased product polarisation evident in toilet paper and paper towels

Private label holds strong position due to lack of differentiation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Denmark - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Netto’s Fillop subscription service set to benefit from COVID-19, offering high level of convenience for in-demand products

Increased product polarisation evident in toilet paper and paper towels

Private label holds strong position due to lack of differentiation

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Digital platforms become increasingly important for both marketing and sales, offering convenience and price advantages

Lack of differentiation underpins strength of private label, improvements to fit and effectiveness boost branded performance elsewhere

Some return to focus on added-value innovations expected, but COVID-19 impact set to remain evident for foreseeable future

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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