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Country Report

Retail Tissue in

Retail Tissue in Saudi Arabia

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue continues to see slow growth in 2018

Saudi Arabia is one of the most mature markets in the world when it comes to tissue, since the per capita consumption of retail tissue is high when compared to that in developed regions such as North America and Western Europe.

Pricing and promotions drive tissue sales in the country

Generally, in the tissue industry, it is promotions and pricing value that drive volume sales and boost a brand’s performance, no matter how prominent the brand is in the Saudi Arabian market. Consequently, promotion is the major driving factor for volume sales in retail tissue in Saudi Arabia.

Trends and challenges in retail tissue in Saudi Arabia

Boxed facial tissues is gradually losing its relevance and being overtaken by soft packs, with the latter steadily gaining ground as consumers prefer them due to being cheaper than the former. This has accelerated the commoditisation and devaluation of the category.

COMPETITIVE LANDSCAPE

Hygienic Paper Co Ltd (Fine) leads sales of retail tissue in 2018

Hygienic Paper Co Ltd (Fine) led value sales of retail tissue in 2018, followed closely by Olayan Kimberly-Clark Arabia Co. These companies generally benefit from the performances of their respective flagship brands, Fine and Kleenex, as they enjoy strong brand loyalty among consumers.

Strong competition between domestic and international players

The competition in retail tissue is strong, with both domestic and international players present and both strongly promoting their brands in Saudi Arabia. The primary reason for this is the fact fragmentation is high in this category and, with consumers optimising their buying habits, mass consumers prefer to go for price over quality.

Hypermarkets and supermarkets the main distribution channels in 2018

Facial tissues, paper towels, paper tableware and toilet paper are mostly sold in hypermarkets, supermarkets and independent small grocers. As the modern grocery retailers channel develops and continues to expand in the country, this gives these retailers the opportunity for aggressive in-store promotions and the consumers the chance to benefit from shopping for retail tissue through these channels.

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Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Saudi Arabia?
What are the major brands in Saudi Arabia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Retail tissue continues to see slow growth in 2018

Pricing and promotions drive tissue sales in the country

Trends and challenges in retail tissue in Saudi Arabia

COMPETITIVE LANDSCAPE

Hygienic Paper Co Ltd (Fine) leads sales of retail tissue in 2018

Strong competition between domestic and international players

Hypermarkets and supermarkets the main distribution channels in 2018

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2013-2018
Table 2 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 5 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Growth continues to slow amidst economic reforms and rising living costs

Changing consumer shopping behaviour in Saudi Arabia

International brands continue to lead the Saudi Arabian tissue and hygiene market

Discounters gaining a foothold in tissue and hygiene

Tissue and hygiene to see a slowdown in growth over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Tissue in Saudi Arabia

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Executive Summary

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PROSPECTS

Retail tissue continues to see slow growth in 2018

Pricing and promotions drive tissue sales in the country

Trends and challenges in retail tissue in Saudi Arabia

COMPETITIVE LANDSCAPE

Hygienic Paper Co Ltd (Fine) leads sales of retail tissue in 2018

Strong competition between domestic and international players

Hypermarkets and supermarkets the main distribution channels in 2018

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Tissue in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Retail tissue continues to see slow growth in 2018

Pricing and promotions drive tissue sales in the country

Trends and challenges in retail tissue in Saudi Arabia

COMPETITIVE LANDSCAPE

Hygienic Paper Co Ltd (Fine) leads sales of retail tissue in 2018

Strong competition between domestic and international players

Hypermarkets and supermarkets the main distribution channels in 2018

CATEGORY DATA

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Growth continues to slow amidst economic reforms and rising living costs

Changing consumer shopping behaviour in Saudi Arabia

International brands continue to lead the Saudi Arabian tissue and hygiene market

Discounters gaining a foothold in tissue and hygiene

Tissue and hygiene to see a slowdown in growth over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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