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Country Report

Retail Tissue in

Retail Tissue in Saudi Arabia

Jun 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Mature market, with very high per capita consumption, is characterised by price promotion, slowing value growth in 2019

In Saudi Arabia, consumers are habitual users of retail tissue. They use it to complement their need for hygiene and are not particular or watchful about their consumption.

Three leading players – two domestic, one international – account for the majority of retail tissue sales in 2019

Domestic players Hygienic Paper Co Ltd (Fine) and National Paper Products Co maintained their leading value shares in retail tissue in 2019, followed by the international Olayan Kimberly-Clark Arabia, which maintains the second leading value share among brands with Kleenex, notably for its strength in boxed facial tissues and toilet paper. These three companies accounted for more than half of all value sales of retail tissue in 2019 in the otherwise fragmented market.

In 2019, all three leading players introduce innovative retail tissue products to gain higher value share in a mature category

All three leading players successfully launched new products in 2019 to boost their sales traction in the mature retail tissue arena, and all three companies gained value share over the year, largely as a result of their innovations. Fine launched Super Towel Pro, which utilises a new chemical engraving technique employing 4D technology to improve critical paper properties such as resistance, bulk, and absorbency and hence enables Super Towel Pro to absorb and clean up to four times as much as the competition.

2020 AND BEYOND

COVID-19 impact

Retail tissue value sales are now expected to grow by 2% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 1% decline forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

Paper tableware and toilet paper have been the most highly impacted by the home seclusion period. With restaurants and cafés having closed and travel restrictions having been put in place, the general lockdown has forced all citizens – including the large royal family, middle class and urban poor and the large expatriate working population – to stay at home.

Recovery and opportunities

COVID-19 is expected to continue having an entirely positive impact on retail tissue sales in Saudi Arabia as long as social gathering and travel restrictions cause consumers to maintain the lifestyle changes that are boosting growth in all categories. Beyond that, and despite its high level of maturity, retail tissue overall is expected to maintain steady volume growth in the near and mid-term at a similar level to what we are seeing in mid-2020.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Saudi Arabia?
What are the major brands in Saudi Arabia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Tissue in Saudi Arabia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Mature market, with very high per capita consumption, is characterised by price promotion, slowing value growth in 2019

Three leading players – two domestic, one international – account for the majority of retail tissue sales in 2019

In 2019, all three leading players introduce innovative retail tissue products to gain higher value share in a mature category

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2014-2019
Table 2 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 5 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Key developments in 2019 include a plethora of new value-added product launches and intensified in-store and online marketing efforts to boost their sales

Multinational brands continue to play leading roles in retail tissue and hygiene, but private label and local brands are working hard to gain more traction

Prospects look positive, despite COVID-19 and drop in oil prices

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Tissue in Saudi Arabia

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Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Mature market, with very high per capita consumption, is characterised by price promotion, slowing value growth in 2019

Three leading players – two domestic, one international – account for the majority of retail tissue sales in 2019

In 2019, all three leading players introduce innovative retail tissue products to gain higher value share in a mature category

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Tissue in Saudi Arabia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Mature market, with very high per capita consumption, is characterised by price promotion, slowing value growth in 2019

Three leading players – two domestic, one international – account for the majority of retail tissue sales in 2019

In 2019, all three leading players introduce innovative retail tissue products to gain higher value share in a mature category

2020 AND BEYOND

COVID-19 impact

Affected products within retail tissue

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Key developments in 2019 include a plethora of new value-added product launches and intensified in-store and online marketing efforts to boost their sales

Multinational brands continue to play leading roles in retail tissue and hygiene, but private label and local brands are working hard to gain more traction

Prospects look positive, despite COVID-19 and drop in oil prices

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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