Competitive Landscape
Fine Grows Share as Affordability Trend Supports Fragmentation
Retail tissue in Saudi Arabia is highly concentrated, with the top three manufacturers—Hygienic Paper Co Ltd (Fine), Olayan Kimberly-Clark Arabia Co, and National Paper Products Co—collectively accounting for 55% share in 2025. Hygienic Paper Co Ltd (Fine) maintains the highest share at 22%, followed by Olayan Kimberly-Clark Arabia Co at 18%, and National Paper Products Co at 16%.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Tissue industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Tissue industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Tissue in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Tissue in Saudi Arabia?
- Which are the leading brands in Retail Tissue in Saudi Arabia?
- How are products distributed in Retail Tissue in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Tissue products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Tissue in Saudi Arabia - Category analysis
Key Data Insights
Discount Stores and Private Label Win Price-Driven Shoppers
Discount Stores and Private Label Win Price-Driven Shoppers
Private Label Drives Sales as Consumers Foreground Affordability
Online Platforms Accelerate Multipack Tissue Purchasing
Facial Tissue Retains Lead as Hospitality Sustains Premium Demand
Discount Chains and Rapid Delivery Set to Drive Value-Led Purchasing
Fine Grows Share as Affordability Trend Supports Fragmentation
Modern Grocery Drives Bulk Purchasing While Online Gains Momentum
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Tissue
- Paper Towels
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- Napkins
- Tablecloths
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- Boxed Facial Tissues
- Pocket Handkerchiefs
- Toilet Paper
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Tissue research and analysis database.
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