Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Retail Tissue in

Retail Tissue in Saudi Arabia

16 pages, Mar 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retail tissue witnesses slowdown in growth in 2017

Per capita consumption of retail tissue in Saudi Arabia is considered high compared to that in developed regions such as North America and Western Europe. Retail tissue is thus highly mature in Saudi Arabia, and any changes in the economy or demographic scenarios in the country impact category growth.

Trends and challenges in retail tissue in Saudi Arabia

In the retail tissue industry, it is promotion and pricing that generally moves sales volumes, no matter how prominent the brand is in Saudi Arabia. In terms of retail tissue, demand is very mature in Saudi Arabia and while there are few prominent brands in modern retail, in smaller outlets and the traditional market there is much more segmentation.

Facial tissues continues as largest subcategory by value

Boxed facial tissues was the biggest single subcategory by value in 2017, benefiting from the growth of modern grocery retailers.

COMPETITIVE LANDSCAPE

Hygienic Paper Co Ltd (Fine) leads retail tissue in 2017

Hygienic Paper Co Ltd (Fine) led retail tissue in 2017, followed closely by Olayan Kimberly-Clark Arabia Co. The companies generally benefit from the performances of their flagship brands, Fine and Kleenex, respectively, as they enjoy strong brand loyalty among consumers.

Strong competition between domestic and international players

The competition in retail tissue is strong; both domestic and international players are present and both strongly promote their brands in Saudi Arabia. The primary reason for this is the fragmentation that exists, with every region in the country having 20-30 local brands that are seemingly unavailable in other regions.

Hypermarkets and supermarkets represent primary distribution channel in 2017

Facial tissues, paper towels, paper tableware and toilet paper are mainly sold in hypermarkets, supermarkets and independent small grocers. As the modern grocery channel develops and continues to expand in the country, this gives retailers the opportunity for aggressive in-store promotions and consumers to take advantage of shopping for retail tissue through these channels.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Saudi Arabia?
What are the major brands in Saudi Arabia?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Want to find out more about this report?

Request more information

Retail Tissue in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Retail tissue witnesses slowdown in growth in 2017

Trends and challenges in retail tissue in Saudi Arabia

Facial tissues continues as largest subcategory by value

COMPETITIVE LANDSCAPE

Hygienic Paper Co Ltd (Fine) leads retail tissue in 2017

Strong competition between domestic and international players

Hypermarkets and supermarkets represent primary distribution channel in 2017

CATEGORY DATA

Table 1 Retail Sales of Tissue by Category: Value 2012-2017
Table 2 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 5 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic reform – slow growth observed across tissue and hygiene categories

Vision 2030 – the government takes on raising health and hygiene awareness

Below the line marketing gaining prominence as most effective medium in Saudi Arabia

Supermarkets and hypermarkets lead sales of tissue and hygiene

Tissue and hygiene to witness slowdown in growth over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Tissue in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Retail tissue witnesses slowdown in growth in 2017

Trends and challenges in retail tissue in Saudi Arabia

Facial tissues continues as largest subcategory by value

COMPETITIVE LANDSCAPE

Hygienic Paper Co Ltd (Fine) leads retail tissue in 2017

Strong competition between domestic and international players

Hypermarkets and supermarkets represent primary distribution channel in 2017

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Tissue in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Retail tissue witnesses slowdown in growth in 2017

Trends and challenges in retail tissue in Saudi Arabia

Facial tissues continues as largest subcategory by value

COMPETITIVE LANDSCAPE

Hygienic Paper Co Ltd (Fine) leads retail tissue in 2017

Strong competition between domestic and international players

Hypermarkets and supermarkets represent primary distribution channel in 2017

CATEGORY DATA

Tissue and Hygiene in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Economic reform – slow growth observed across tissue and hygiene categories

Vision 2030 – the government takes on raising health and hygiene awareness

Below the line marketing gaining prominence as most effective medium in Saudi Arabia

Supermarkets and hypermarkets lead sales of tissue and hygiene

Tissue and hygiene to witness slowdown in growth over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports