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Country Report

Retail Tissue in

Retail Tissue in Israel

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Steady increase attributed to population growth and premiumisation in toilet paper

Retail tissue continued to see steady growth in retail volume terms and slightly higher current value growth in 2019. This is already a mature category, so it was mainly population growth which prompted a continued increase over the review period.

Lily extends its positioning from soft and convenient to cleanliness and hygiene

Kimberly-Clark Israel remained the dominant player in retail tissue in value terms in 2019, with its Lily, Nikol, Molett, Kleenex and Shmurat Teva brands. The company’s strong position is enabled by its extensive distribution, wide variety of high-quality brands, high prices, emphasis on marketing and occasional innovation.

Private label limits the competition, leading to greater concentration

Sano Bruno's Enterprises remained the second company in retail tissue in 2019, thanks to its well-established brand Sano and wide distribution. The company managed to maintain a fairly stable value share at the end of the review period.

2020 AND BEYOND

COVID-19 impact

Retail tissue is expected to grow by 5% in 2019 constant value terms in 2020 overall, in light of the impact of COVID-19. This is higher than the 3% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail tissue

As consumers are spending more time at home, most retail tissue categories are expected to see higher demand in 2020. Paper towels, toilet paper and boxed facial tissues are set to see the strongest impact, as they are considered the most essential items in the home environment, and people are not out in foodservice outlets or at work using such products, therefore increase retail sales.

Recovery and opportunities

Although retail tissue is seeing a rise in demand due to COVID-19, the effect is expected to be short-lived. As the lockdown is eased and as consumers return to spending more time outside of the home, growth rates are expected to normalise.

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Retail Tissue Market Sample Report Retail Tissue Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Tissue industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Tissue in Israel market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Tissue in Israel?
What are the major brands in Israel?
What is the performance of pocket handkerchiefs vs boxed facial tissues?
What are the key new product launches in the tissues market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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